When you are shopping for one-of-a-kind timepieces, the most important factor is finding watches that match your personal tastes and preferences. Luxury watches from brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille speak for themselves. You do not need to follow trends, keep an eye on celebrity wristwear, or stick to what is in vogue to stun in one of these elite timepieces. A watch from any one of these brands is sure to turn heads.
But, if you are anything like us, you might just be a little bit curious about the luxury timepieces that are currently trending in the horological world. What are other shoppers looking at, considering, and purchasing? Which watches are captivating savvy investors and collectors around the world?
There is data out there about the watch market, but as Manhattan’s resident horological experts, we figured there was no better data than our own. On the Avi & Co. website, we have watches from countless elite lines and creators. Plus, we
We are not always a proponent of following fashion trends too closely, especially when it comes to high-end pieces like your watches and jewelry. After all, you want to invest in timepieces that you can wear for life, not ones that will quickly go out of style when the fickle whims of fashion inevitably shift. Ultimately, the challenge is choosing timeless styles that can adapt to any down-to-the-minute looks that are dominating the runways.
Today, we are going to take a closer look at some of the more versatile trends of 2025. While fashion trends can come and go, our suggested watch pairings are everlasting. These are pieces you will wear again and again, and they can be restyled and repurposed no matter what the runway throws your way.
So, what are you waiting for? It is time to dive into the ins and outs of 2025’s hottest looks.
An Inside Look at This Year’s Hottest Trends
We have scoured the runways, burying our noses in issues of Elle, Vogue, and Marie Claire. We have looked
Every year, A-listers and star athletes around the world flock to New York City for the final Grand Slam tennis tournament of the season. At Flushing Meadows, located in the borough of Queens, you will find unparalleled passion for tennis, competition, and hard work. From glimpsing hallowed players on the practice courts to cheering for your favorite athlete at the legendary Arthur Ashe stadium, there is nothing quite like experiencing the US Open in person.
Plus, this event is a certified star-studded paradise. Countless celebrities attended the men’s and women’s finals that took place this past weekend, creating a spectacle that extends far beyond the lines of the hard surface tennis courts. Where there are celebs and talented athletes, you are sure to spot some exceptional style. From Naomi Osaka’s memorable Nike bubble skirts to Carlos Alcaraz’s grape-hued ensemble, there was no shortage of playful, sporty, and preppy fun.
Of course, a good number of players (and spectators) accessorized
We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some incredible timepieces on less famous red carpets, like the one at the NFL Draft and those gracing the entrances of charity galas.
In the past, we have zeroed in on memorable timepieces from key events (the Cannes Film Festival, for instance), showcasing the exceptional styles and one-of-a-kind watches that A-listers rocked and wore. But today, we are taking another tack. It is time to enter the next phase of the bracket with our red carpet roundup of the best watches worn across countless different upscale events. Which one is your favorite?
Michelle Yeoh’s Richard Mille Jewelry Watch: Academy Awards
Richard Mille RM 07-01, 18K Rose Gold, Array of Diamonds
Actress Michelle Yeoh has appeared in countless films, including the award-winning Everything Everywhere
In 2025, what does it really mean for a watch to be dubbed a men’s or women’s style? The short answer is, not much. As we progress into the 21st century, gendered labels for timepieces have come to signify very little when it comes to who is actually wearing the piece. For instance, 38 mm watches that might have been created “for ladies” are showing up on men’s wrists from red carpets to basketball courts and commentator booths.
One of the biggest trends of this year is the movement toward more and more gender neutrality. Basically, we are talking about the idea that any watch can be worn by anyone! Antiquated labels and ideas of binary style are on their way out, but the world’s most elite timepieces will never fall out of style. Instead, how we wear them (and who wears which) is changing.
Today, we are going to take a look at the gender-neutral watch trend, highlighting its most important features and showcasing a few watches that will help you totally nail this haute look.
Set within the vibrant Colorado mountain town known for its adventurous spirit and ritzy glamour, Watch Week Aspen is a must-see event for any horological aficionados. The event was designed to promote camaraderie and collaboration between Aspen’s robust population of watch enthusiasts, and there it offers an emphasis on fostering connections, expanding knowledge, and exploring the wares of the numerous watch vendors that line Aspen’s chic downtown shopping district.
Participating brands this year included powerhouses like Oliver Smith, Audemars Piguet, Avi & Co., Breguet, OMEGA, and many others. Many of these jewelers and watch sellers held special events at their boutiques, welcoming visitors and passersby into upscale environments to explore the latest and greatest in horology.
Of course, Avi & Co. Aspen could not miss out on the fun! We held our own special event during Watch Week Aspen, and there was a breathtaking surprise waiting for anyone who stopped by. Today, we are diving
On a gorgeous summer evening on July 16, Haute Living magazine hosted an intimate soiree honoring Camille Fishel, the cover star of the magazine’s 2025 Hamptons Issue. The event oozed Hamptons-chic in every way, from its location in the lush outdoor space at The Maidstone Hotel & Restaurant to its all-white tablescapes and its star-studded guest list. The event was co-sponsored by luxury watch and jewelry retailer Avi & Co. as well as upscale skincare brand 111SKIN and The Residences at Mandarin Oriental, Miami’s latest ultra-luxe condo high rise.
Today, we are taking you with us as we review the ins and outs of this exclusive summer event, including who came, who turned heads, and who sparkled all night long.
Kicking Off Summer in the Hamptons With Avi & Co.
The lucky selection of Hamptonites who found themselves at LDV at The Maidstone last night were treated to a celebration to remember. The cause? A toast to Camille Fishel, who graced the cover of summer 2025’s Haute Living magazine
On Tuesday night, anyone lucky enough to grab an invite found themselves at Avi & Co.’s Aspen boutique for an afternoon of fashion and fundraising. Attendees enjoyed refreshments in style while exploring Avi & Co.'s elite collection of fine diamond jewelry and globally renowned watches. The event was co-hosted by Cristina Cuomo of The Purist and attended by many memorable faces, such as Aspen style icon Mona Look-Mazza. With our welcoming hosts and incredible selection of gorgeous timepieces and accessories, as well as a charitable mission, July 15 was a night to remember.
An Inside Look at Aspen’s Latest Happening
It was a beautiful afternoon in downtown Aspen, mid-70s and sunny, as our guests congregated on the sidewalk in front of our store, enjoying a selection of refreshing drinks. After snapping a photo or two, many attendees headed inside to take a look at the night’s true highlight: The gorgeous jewelry and high-end watches on display in our boutique.
One of Colorado’s hottest destinations, Aspen is a city like no other. Perched amidst the majestic Rocky Mountains, Aspen is perhaps best known for world-class skiing during the winter months. You might imagine that the city comes to a grinding halt when warmer temperatures surface… But on the contrary, Aspen is chock-full of fun activities and upscale events in the summer months.
Summer in Aspen is a completely different experience from the snow-covered city you’ll find between November and April. As powdery slopes give way to green grass and leafy forests, Aspen transforms into a mountain town destination that’s perfect for outdoorsy adventures and restful relaxation alike. Whether you’re rafting the rapids of the Roaring Fork River or dining at Michelin-starred Aspen restaurants like Bosq, you’ll need to look the part.
Aspen is well-known for its luxurious atmosphere, and you’re sure to see some of the most eye-catching designer outfits you’ve ever come across as you walk through the
The French Open, also known as Roland Garros, is one of tennis’s “Big Four” tournaments. In addition to Wimbledon, the US Open, and the Australian Open, Roland Garros is one of the most prestigious titles that a tennis player can take home. Each of these events has its unique character and style. Where Wimbledon is known for its grass courts and all-white attire, Roland Garros is famed for its red clay courts and its elegant Parisian location.
The clay surface slows down the game of tennis, demanding a unique skill set from players. Throughout this tournament’s storied history, there have been standout athletes who are known for their success on the clay. Rafael Nadal, dubbed the “King of Clay,” is perhaps most famous for dominating this particular surface, and his 14 Roland Garros titles cement this position. Other standouts include Bjorn Borg, Novak Djokovic, and Carlos Alcaraz, the young Spaniard who won the trophy in 2024. On the women’s side, Chris Evert, Iga Swiatek, and Justine
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