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OUR LATEST STORIES

  1. RM 61-01 Yohan Blake, TPZ Black Ceramic, Skeleton Dial, 50 mm Richard Mille , Celebrities A Glimpse into Richard Mille's Roster of Brand Ambassadors
    April 20, 2026

    Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known for its high-tech timepieces, which show off precision engineering and avant garde aesthetics. Many RM watches are immediately recognizable for their tonneau-shaped cases, skeletonized designs, and sports appearance.

    All that said, impeccable engineering and design are not the only features that make Richard Mille timepieces incredibly desirable among the watch collecting crowd. One of the many draws of a Richard Mille watch is the brand’s long list of celebrity clients and numerous brand ambassadors. Join us as we take a closer look at the ranks of household names behind Richard Mille, shining a light on the impressive roster of A-listers who have collaborated with this elite brand.

    A Word on Richard Mille’s Brand Ambassadors

    Take one look at

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  2. Richard Mille RM 61-01 Yohan Blake, TPZ Black Ceramic, Skeleton Dial Richard Mille , Brand Our Favorite Richard Mille Models to Revamp Your Collection
    February 20, 2026

    Swiss watchmaker Richard Mille burst onto the horological scene in 2001, surprising staunch luxury timepiece aficionados with the brand’s modern aesthetics and impressive technical prowess. In the quarter-century since, Richard Mille has established itself as a renowned company that is trusted by athletes, celebrities, and elite customers from around the world.

    Most Richard Mille watches share in a few distinctive aesthetic features: tonneau-shaped cases, skeletonized dials, and impressive complications. They also tend to be oversized, wearing large on the wrist, and often include brightly colored elements that draw the eye. Many RM timepieces are created in collaboration with someone from the brand’s impressive library of partners, which includes such stunning names as Michelle Yeoh, Sebastian Ogier, Charles Leclerc, and others.

    If you are looking to expand your watch collection, bringing it forward into the modern era, Richard Mille watches are the perfect way to do so. These innovative

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  3. Richard Mille RM 011 Felipe Massa watches Richard Mille , Brand Richard Mille RM 011: The Epitome of Modern Watch Engineering and Aesthetics
    February 03, 2026

    Brilliant, unique, and a marvel of watchmaking ingenuity and engineering, the Richard Mille RM 011 has transcended the boundaries of innovation and timeless design. Unveiled to the world in 2007, the iconic RM 011 was created in collaboration with Felipe Massa, a Brazilian racing driver and 11-time Grand Prix winner, who is also one of the many celebrated Richard Mille brand ambassadors. The legendary flyback chronograph timepiece was launched in a variety of spectacular models that are designed with high-quality materials such as titanium and rose gold. Buyers can choose from a selection of captivating rubber strap colors in addition to the standard black strap version.

    The watch itself is also available in a variety of different colors, each color purposefully signifying the intent of the item's flawless design, sublime functionality, and endless prestige. Since 2007, the RM and Felipe Massa collaboration has given birth to countless elegant and quintessential variations of the original

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  4. Richard Mille RM 72-01, Lifestyle Flyback Chronograph, Black TPZ Ceramic, 18K Rose Gold Richard Mille , Brand The Most Unique Richard Mille Watches Available Now
    September 02, 2025

    Anyone who has dipped a toe into the watch world has heard of the splendor and performance of Richard Mille timepieces. These technological marvels have been taking horology by storm since 2001, when the world’s newest luxury watch brand burst onto the scene. Since then, Richard Mille watches have been a consistent symbol of wealth, luxury, taste, and opulence.

    Though some have dubbed the brand’s unique aesthetics and durable materials “ugly luxury,” the haters were quickly overpowered by Richard Mille’s massive successes. These creations are some of the most expensive watches on the market today, but that does not stop them from being snatched up by A-listers and influencers in a matter of seconds. If you are aiming to upgrade your watch collection with a holy grail Richard Mille piece, you are in the right place.

    Here at Avi & Co., we are perhaps best known for our unparalleled collection of secondary market Richard Mille watches. We are experts in the brand, as well as other luxury

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  5. Richard Mille RM 35-02 Rafael Nadal, Red Carbon TPT, Transparent Dial, 50 mm Richard Mille , Brand Bold and Bright Richard Mille Watches
    August 22, 2025

    Add a splash of color to your summer with bold and bright Richard Mille watches. Known for avant garde designs, tonneau-shaped cases, and high-performance builds, this Swiss powerhouse offers everything we love in watchmaking and then some. These memorable timepieces are perfect for the trend setters among us, those who do not shy away from turning heads and rocking elite, coveted creations. If that sounds like you, read on!

    Today, we are going to showcase some of our favorite Richard Mille models as of late. By the time you finish reading this article, you are sure to have added some new dream watches to your bucket list. It is time to explore the best RM designs of the summer and beyond.

    Why We Love Richard Mille Watches

    One of this century’s most coveted watchmakers, Richard Mille creates innovative, tech-savvy pieces that are favorites of A-listers, celebrities, and athletes. While many of the world’s hallowed watch brands have centuries of experience under their belts, Richard

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  6. Introduction to the Richard Mille RM 016 Extraflat: What Makes It Special? Richard Mille , Brand , Product Introduction to the Richard Mille RM 016 Extraflat: What Makes It Special?
    July 20, 2025

    The Richard Mille RM 016 is a charming timepiece that bears the Richard Mille brand's technical, high style and innovative spirit. RM watchmakers designed and launched this timepiece in 2007 as an alternative to the voluminous tonneau-shaped cases that have become a signature of the Richard Mille brand since the first RM timepiece was launched in 2001. 

    As a result, the RM 016 stands out in the watchmaker’s catalog. Its avant-garde design, compact dimensions, and highly technical skeletonized movement sets this watch in a class of its own. In this post, we will deeply dive into the specifications and features of the RM 016 Extraflat timepiece, explaining some of the details of this watch that make it so special.

    History of the Richard Mille RM 016

    In January 2025, Richard Mille launched the RM 16-02 as part of the watchmaker’s first release of the year. But this watch isn’t a new introduction.  It is the third watch in the RM 016 series. The collection was originally introduced in

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  7. Richard Mille RM 67-01 watch with pink band Richard Mille , Brand Richard Mille Jewelry Watches
    March 26, 2025

    Richard Mille watches are some of the most luxurious – and expensive – watches on the market today. They are highly desirable and very difficult to get your hands on directly from the manufacturer, making shopping on the secondary market an ideal option for those seeking a specific Richard Mille model.

    From the brand’s rich collection of friends and partners to the company’s limited edition runs of timepieces, Richard Mille watches are coveted for many different reasons. The aesthetics of the brand range from sporty and high-performance to diamond-studded elegance. In other words, there is a Richard Mille watch for everyone of every gender. Today, let’s take a closer look at one distinct subcategory of Richard Mille watches: elite jewelry watches.

    Why Are Richard Mille Watches So Popular? 

     

    Before we highlight our favorite diamond-studded Richard Mille watches, let’s take a moment to dive into the plethora of reasons that Richard Mille timepieces are some of the hottest options on

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  8. Richard Mille McLaren watch with Formula 1 racing cars Richard Mille , Brand , Product Richard Mille and Formula 1: Icons of Prestige
    November 20, 2024

    Not many names exude emotion, passion and memory in the sports car racing industry as much as that of Bruce McLaren. The race car driver, designer, engineer and legend may have left the world many years ago, but his legacy still lives on in the sporting industry and in the Richard Mille McLaren.

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  9. Richard Mille watches at Avi & Co. Richard Mille , Brand , Product Why Are Richard Mille Watches So Expensive?
    September 13, 2024

    In today’s horological environment, there are few watch brands so coveted as Richard Mille. A Richard Mille watch is not only a timekeeping device but also a feat of engineering, an inspired work of art, and a status symbol. These watches are also some of the most expensive pieces of wrist wear available on the market… but why?

    Today, we will explore all there is to know about the Richard Mille brand in order to determine why these watches are so pricey and whether or not they are really worth those six- and seven- figure price tags. It’s time to take a deep dive into one of the most elite watch brands in the world.

    Richard Mille Watches: The Origin Story

    Founded in 2001, the brand Richard Mille was created by Dominique Guenat and Richard Mille himself. This duo was a pair of jewelry and watch industry veterans who were determined to shake up the market with a company driven by innovation, research, and unparalleled technological advancements. From the get-go, Richard Mille was inspired

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  10. Carbon 44 mm Richard Mille McLaren Timepiece Assembled with Quartz TPT Bezel and Orange Rubber Strap and Skeleton Dial Inside of an Orange and Black Car. Richard Mille , Brand , Product Avi & Co.’s Popular Richard Mille Partnership: The McLaren
    August 29, 2024

    Avi & Co. is proud to have the largest collection of Richard Mille watches in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30 and 40 pieces in stock.

    Popular collaborations with athletes and brands such as Felipe Massa, McLaren, and Bubba Watson are constantly showcased in our boutiques. The same can be said about the Richard Mille and Rafael Nadal collaboration. In fact, these watches are often sold so quickly that we barely have the chance to display them!

    Aside from their instantly recognizable tonneau-shaped cases, their collaborations are what really make the Richard Mille watch brand stand out. Partnerships with athletes such as Yohan Blake and Roberto Mancini, and celebrities such as Pharell Williams, Jackie Chan, and Michelle Yeoh give the brand a sense of personalization. The mutual respect shared between these famous faces and the watchmakers at Richard Mille come to life in truly one-of-a-kind

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