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OUR LATEST STORIES

  1. RM 38-02 Bubba Watson Pink Tourbillon watch Richard Mille , Brand , Celebrities Meet the Pink Tourbillon: A Spotlight on the Richard Mille 38-02 Bubba Watson
    August 17, 2026

    Every so often, a truly incredible timepiece comes through our doors here at Avi & Co. We recently acquired one of Richard Mille’s undisputed most desirable creations: the RM 38-02 Tourbillon Bubba Watson, an incredibly limited and visually distinctive collector’s piece.

    If you are an avid luxury watch collector, this impressive creation may have already been on your radar. Limited to just 50 pieces in production worldwide, the RM 38-02 was born from a legendary partnership with American professional golfer Bubba Watson. Its pink and white Quartz TPT construction is immediately recognizable, making this a timepiece that is certain to stand out in any watch box. An incredibly sought after model, the RM 38-02 is a holy grail timepiece for the right collector.

    We are proud to spotlight this undeniable marvel of modern watchmaking, walking you through the story behind this timepiece as well as its unique specifications. For golf enthusiasts, engineering lovers, and luxury watch collectors

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  2. John Mayer with John Mayer Audemars Piguet Royal Oak watch Product , Celebrities , Features Famous Musicians and Their Watch Collections
    June 22, 2026

    Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to creating art, it should come as no surprise that they appreciate the aesthetic and technical appeal of a stunning upscale timepiece. Furthermore, many of these renowned artists have the means to acquire some of the most desirable models on the market.

    Join us as we venture behind-the-scenes, revealing the treasured timepieces of your favorite musicians. From Eric Clapton to Jay-Z, these sonic artists have impressive taste when it comes to wristwear. Whether you are looking for inspiration for your next watch investment or simply curious about the sensibilities of your favorite creators, you will find everything you have been searching for in our compilation of famous musicians and their watch collections.

    John Mayer

    Widely considered

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  3. watches worn by pro golfers Rolex Submariner “Starbucks,” Stainless Steel, Green Bezel, Black Dial, 41 mm Product , Celebrities , Features This Year on the Green: Watches Worn by Famous Golfers
    June 17, 2026

    With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes with friends to watching the PGA Tour events on television or in-person, there is so much to enjoy when it comes to this riveting outdoor activity.

    Watching the pros take on Shinnecock Hills in Southampton for this year’s golf U.S. Open is one way to brush up your skills on the green. It is also a place to gather style inspiration from some of the best-dressed athletes around. Many of today’s golf heavyweights show off spectacular luxury watches both during and after their time on the fairway. Join us as we take a tour of the hottest timepieces worn by golfers today and forever.

    Modern Golf Icons and Their Favorite Luxury Watches

    Golf is a gentleman’s sport with centuries of history behind it. In the modern era, the sport holds onto many traditions from its storied past.

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  4. OMEGA Speedmaster Grey Side of the Moon, Ceramic & 18K Rose Gold, Meteorite Index Dial Product , Celebrities , Events Celebrity Watch Sightings: Tribeca Film Festival 2026
    June 16, 2026

    From June 3 through June 14, Hollywood stars made their presence known in New York City for the Tribeca Film Festival. This glamorous event features screenings of feature films as well as numerous talks, panels, games, art, and other immersive programming. And of course, celebrity style from outfits to accessories does not disappoint.

    The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff. The trio wanted to help revitalize the buoyancy and economic spirit of the Tribeca neighborhood after the fall of the twin towers on September 11, 2001. This year, the festival celebrated its 25th occurrence, emphasizing the ongoing strength and resilience of New Yorkers. Between this glitzy festival and the New York Knicks’ NBA Championship win, it was a stellar weekend for The Empire State.

    Cotton Fever took home the coveted top prize for narrative film at this year’s Tribeca Film Festival. Other winners included Labrador – Autopsy of Silence in the international

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  5. Frosted watches from Avi & Co. 18k white gold and 18k rose gold watches Brand , Product , Celebrities Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection
    June 05, 2026

    Whether you are shopping for yourself or for someone special, Avi & Co. is your destination for decadent, luxurious timepieces that elevate an entire wardrobe. From sleek, sporty chronographs to gem-set, sparkling marvels, we have elite watches for every palate.

    You probably already know Avi & Co. as a secondary market retailer specializing in luxury watch brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. But what you might not know is that Avi & Co. is also proud to offer three unique watch collections of our own: the Iced Collection, the Frosted Collection, and the Hue Collection.

    Each one of Avi & Co.’s limited edition watch lines exemplifies modern style, glamorous sparkle, and new-age innovation in the horological space. Our focus today is on the Frosted Collection, a line complete with decadent gemstones, a unique “frosted” bracelet finish, and a variety of metal and case size options perfect for any wearer.

    Meet the Avi & Co. Frosted Watches

    Our foray

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  6. Rolex Datejust 28, 18K Yellow Gold, Champagne Diamond Dial, Presidential Bracelet, luxury watches at Cannes Film Festival News , Celebrities , Events Celebrity Watch Sightings: Cannes Film Festival 2026
    May 26, 2026

    Every May, celebrities and A-listers from across the globe travel to Cannes, France. This resort town on the French Riviera may be quiet and peaceful during the other eleven months of the year, but as spring flowers bloom, an international film festival brings a certain buzz to the region. With its Mediterranean location, exceptional culinary scene, and proximity to Nice, Cannes is always one of the most popular towns on the Riviera. Its star-studded atmosphere during the film festival is simply an extra perk.

    This year, the Cannes Film Festival took place from May 12 to 23 and showcased dozens of films in a wide range of categories. Standouts include A24’s Club Kid as well as The Devils in the Classics category. Paper Tiger, a James Gray film starring Miles Teller, Adam Driver, and Scarlett Johansson also made waves. How could it not, with such a cast?

    While most eyes were fixed on the screen over the past few weeks in Cannes, we had another focal point in mind: fashion. Like most A-list

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  7. 18K White Gold Graduated Emerald and Oval Cut Diamond 18-Stone Bypass Ring News , Celebrities , Events Red Carpet Jewelry Looks From Diamonds by Avi & Co.
    May 13, 2026

    Statement jewelry on the red carpet does not hold back. Celebrities, A-listers and VIPs alike adorn themselves in precious gems from head to toe. And of course, red carpet jewelry is not limited to women. Major household names like Colman Domingo, Tramell Tillman, Jacob Elordi, and others have shown off significant carats in brooches, rings, and more.

    Now, we are going beyond the red carpet jewelry looks that you have seen before. We are thrilled to introduce Diamonds by Avi & Co.’s very own high jewelry creations. These exquisite pieces were designed and assembled by our own talented team of artisans, whose decades of experience in the watch and jewelry industry speaks volumes. From breathtaking drop earrings to one-of-a-kind necklaces that will be the envy of all those around you, these incredible creations are made with the wow factor in mind.

    Jewelry Looks Worthy of the Red Carpet

    Here at Diamonds by Avi & Co., we understand that every true collector needs a jewelry box versatile

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  8. Connor Storrie and Serena Williams at the 2026 Met Gala Luxury Watches Audemars Piguet Royal Oak Perpetual Calendar Openworked Entertainment , Celebrities , Events Luxury Watches Spotted at the 2026 Met Gala
    May 12, 2026

    On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course, is the incredible red carpet looks, photographed in detail for anyone who appreciates haute couture and fashion-forward attire to pore over the following morning.

    This year, the gala’s theme was “Costume Art.” The dress code, described simply as “Fashion Is Art,” was interpreted in a wide range of ensembles. Dressing the body was paramount to this theme, and we see a variety of dressed and un-dressed looks. From Heidi Klum’s memorable statue costume (complete with heavy-duty prosthetics) to Kylie Jenner’s faux-nude dress, celebrities and A-listers from around the world embraced the Fashion Is Art theme.

    We could spend hours delving into the intricacies of our favorite outfits at the event, but that topic has been covered. Instead, we want to turn

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  9. RM 61-01 Yohan Blake, TPZ Black Ceramic, Skeleton Dial, 50 mm Richard Mille , Celebrities A Glimpse into Richard Mille's Roster of Brand Ambassadors
    April 20, 2026

    Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known for its high-tech timepieces, which show off precision engineering and avant garde aesthetics. Many RM watches are immediately recognizable for their tonneau-shaped cases, skeletonized designs, and sports appearance.

    All that said, impeccable engineering and design are not the only features that make Richard Mille timepieces incredibly desirable among the watch collecting crowd. One of the many draws of a Richard Mille watch is the brand’s long list of celebrity clients and numerous brand ambassadors. Join us as we take a closer look at the ranks of household names behind Richard Mille, shining a light on the impressive roster of A-listers who have collaborated with this elite brand.

    A Word on Richard Mille’s Brand Ambassadors

    Take one look at

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  10. Aryna Sabalenka engagement ring oval-cut diamond engagement jewelry Jewelry , Celebrities A Deep Dive Into Aryna Sabalenka’s Engagement Style: Oval-Cut Diamond Rings
    March 17, 2026

    Belarusian tennis star Aryna Sabalenka recently announced her engagement to longtime boyfriend Georgios Frangulis, and as with many celebrity engagements, all eyes turned toward her stunning diamond ring. Sabalenka, however, is going a step further than most athletes and has been wearing her new jewelry on the court. She raised her hand to the crowd and sent radiant refracting light in every direction during a BNP Paribas Open match at Indian Wells.

    Sabalenka wears her large, oval-cut ring well. She has been showing off the beautiful piece both on and off the tennis court, even finding humor in the striking glamour. Of her ring, she has said: “It feels shiny. I hope that my opponent will get distracted by this diamond and it is going to benefit me.” If you have seen photos of her ring, you can certainly understand how that exact scenario might occur.

    Whenever a celebrity or athlete gets engaged, trends often swing toward their diamond of choice. After Taylor Swift’s 2025 engagement, old

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