OUR LATEST STORIES

Sometimes, jewelry is about subtlety: soft, romantic touches that almost go unnoticed. But more and more, modern jewelry styles are trending in a different direction, emphasizing personality, maximalism, and drama. The sophisticated modern woman tends to prioritize pieces that let her unique style shine through, never shying away from jewelry that makes a statement.

Being the center of attention is no longer considered a bad thing. In fact, commanding a room is the goal. Turning heads, inducing a subtle wave of awe, is the only way to enter a space. You deserve to take up space, to make an impact, to capture the full attention of those around you. And a stunning piece of diamond jewelry is the perfect way to do so.

At Diamonds by Avi & Co., we never shy away from staggering carat weights or head-turning designs. Instead, we aim to create iconic pieces that every woman wants, but not every woman can have. It takes true presence and poise to stand up to 50 carats of diamonds, but the woman

Autumn comes with its own unique set of trends, ranging from haute couture to everyday apparel. These fashion movements influence the fine jewelry space as well, leading to shifting styles for diamond bracelets, necklaces, earrings, and more. As the leaves fall from the trees this autumn, embrace the latest on-trend moments in jewelry and accessories.

At Diamonds by Avi & Co., we are committed to offering the perfect jewelry selection for the sophisticated modern woman. We never shy away from eye-catching, statement pieces, because we know how important it is to make an impact. From subtle diamond stud earrings to head-turning drop necklaces, our collection features accessories that you can showcase for every occasion in life. A Diamonds by Avi & Co. piece is sure to become a family heirloom that you treasure today and pass down for generations to come.

Sometimes, we shy away from discussing trends in jewelry, as we know that these precious gems and elite pieces are lifelong investments

A luxury watch on its own makes a striking statement. But why stop there? Combining your high-end timepieces with gorgeous diamond jewelry only elevates an already refined aesthetic, layering even more glamour atop your ensemble. At Avi & Co., our three boutique showrooms offer an unparalleled combination of elite timepieces and fine diamond jewelry, allowing you to build your accessory collection with seamless finesse.

We have been a staple of Manhattan’s luxury watch and jewelry world for decades at this point, making a name for ourselves as a trusted reseller of renowned global brands like Richard Mille, Rolex, Audemars Piguet, Patek Philippe, F.P. Journe, and many others. In recent years, we have expanded our presence in the horological sphere with the launch of two additional boutiques, located in Miami and Aspen. We have also introduced three exquisite collections of gorgeous luxury timepieces under the Avi & Co. brand: the Iced Collection, the Frosted Collection, and the Hue

As New York Fashion Week premiers this season’s key fashion trends on runways throughout Manhattan, we turn our attention to more than just the clothes. Accessories are a key part of fashion week takeaways, and they can be the difference between an outfit that feels perfectly poised and one that reads as messy or unfinished.

From the opening show, Diane von Furstenberg, to this year’s closing presentation, Thom Browne, haute couture will be the focus of countless headlines over the coming days and weeks. At Avi & Co., we strive to bring you the latest news and knowledge regarding the trends that reach further than clothing. As any true fashionistas know, the clothes you wear are just one component of a complete, memorable outfit.

For decades, Avi & Co. has been at the epicenter of luxury watches and fine jewelry in Manhattan’s renowned Diamond District. Now, as we are in the midst of our move to a brand-new showroom on New York City’s prestigious Fifth Avenue, we continue to keep a finger

Our favorite time of the year in New York City is right around the corner. While some people might gravitate toward the buzzy excitement of the New York City Marathon in November or the snowflake-studded beauty of Manhattan at Christmastime, we have a special appreciation for late August into early September. Why? The US Open tennis tournament, of course.

As summer gives way to fall, a deluge of A-listers and world-class athletes descends on the borough of Queens. Specifically, these big names are headed to Arthur Ashe Stadium in the Billie Jean King National Tennis Center. The US Open is a showcase of jaw-dropping tennis, a tournament where names are made, where some dreams are crushed as others reach new heights. This is the place where some of the greatest moments in tennis history occurred.

At Flushing Meadows, Steffi Graff solidified her history-making Grand Slam win, taking home trophies from all four Grand Slam tournaments in one calendar year (1988). US Open enthusiasts saw John

Welcome to Aspen, Colorado, where the Rocky Mountains rise high along the horizon and the elegance of the Old West runs deep. This mountain town stands apart from the rest, a beacon of luxury and opulence amidst the landscape of ski chalets and rugged sophistication.

Come winter, ski enthusiasts will flock to Aspen for the town’s numerous high-end ski resorts and elite powdery slopes, bringing a more upbeat, fast-paced atmosphere to the village. But throughout the other three seasons of the year, Aspen is a peaceful oasis set in a location so beautiful that it might just take your breath away.

One of Aspen’s main draws (apart from its winter sports scene, of course) is its elegance and upscale appeal. Numerous five-star hotels and resorts dot the mountainsides, where you will find startling bursts of yellow foliage: the eponymous Quaking Aspen trees themselves. When it comes time to eat, dine in style at Aspen’s Michelin-starred restaurant Bosq or any one of the numerous other delightful

Perhaps the best-known saying about diamonds is often attributed to Marilyn Monroe: “Diamonds are a girl’s best friend.” From the mouth of an icon of beauty and grace herself, this quote sets the tone for our exploration of diamond jewelry. Yet there is another idiom about these precious gems that we might like even more. As Nicole Richie has said, “True friends are like diamonds: Bright, beautiful, valuable, and always in style.”

There is no doubt that diamonds are a timeless addition to any jewelry box, elevating your wardrobe whether as an everyday accessory or as a compliment to formalwear at your next philanthropic gala. Of course, some diamonds are more unique than others. Every woman needs the basics: round diamond studs, an emerald-cut diamond tennis bracelet, a captivating diamond pendant necklace. But as any true fashionista knows, basics only get you so far.

At Diamonds by Avi & Co., we are focused on helping sophisticated, modern women build jewelry boxes full of diamonds

Diamonds are an essential component of any modern woman’s jewelry box. These precious stones occupy the highest echelon of luxury with unparalleled sparkle and hardness that keeps them stunning for generations. Diamond jewelry is not only a gift for yourself but also an investment in a family heirloom that will be passed down time and time again.

There is nothing seasonal about diamond jewelry; these gorgeous stones transcend fleeting trends and the ever-shifting tides of fast fashion. But at the same time, you can curate a summer-specific look in your jewelry book with just a few key acquisitions from Diamonds by Avi & Co. As Manhattan’s premier destination for fine diamond jewelry, we have a robust inventory of iconic diamond styles from soft and romantic to bold and eye-catching.

We believe that luxury does not have to be boring. Stepping a toe outside of the box can be just the thing that your jewelry collection needs to truly feel like you. With that in mind, we are thrilled to

For the past few years, dainty chains and understated earrings have been dominating the jewelry world. But in 2026, we are poised for change. Bold, statement styles are taking over once again, and Diamonds by Avi & Co. is ready to help you maximize your look. From head-turning necklaces to oversized rings that are sure to draw the eye, our collection of showstopping accessories are the perfect addition to a modern jewelry box.

Bright colors, bold statements, and showcasing your individuality are all at the forefront of this year’s accessory trends. This is the year to plan your outfit around a piece of jewelry, not the other way around. Instead of an afterthought, diamonds and colorful gems alike are becoming the stars of the show. So, are you ready to show off your personal style? Here are some of the style trends to incorporate this summer and beyond.

Colorful Gems: Adding a dash of personality into your jewelry with a colored gem is the perfect

For those in a certain stage of life, the summer months are often dominated by an influx of weddings. Whether you are attending a small destination wedding in an Italian villa, a 200-person extravaganza in a Manhattan ballroom, or an intimate celebration of nuptials on the front steps of a courthouse, dressing for the occasion is paramount.

Every fashion-forward woman knows that once you have chosen your outfit, accessories are the defining factor that can make or break your look. This season, opt for fine diamond jewelry that never misses a beat. Discover the summer’s hottest jewelry looks made to turn heads with Diamonds by Avi & Co. Fall in love once, fall in love for a lifetime.

Intentionality and authenticity reign supreme in this year’s wedding trends. Rather than copying exactly what they see on the internet, couples are looking to build ceremonies and receptions that feel like theirs. Ownership of these wedding celebrations has increased