OUR LATEST STORIES

We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection.

With a case size of just 26 mm, these stunning watches are petite and fashion-forward. Despite their diminutive proportions, they make a big statement, offering diamond-studded elegance for wearers of any gender. A sized-down counterpart to our classic Iced Collection pieces, the Iced Mini watches are sure to turn heads however you wear them. We cannot wait to introduce you to the newest addition to your watch box. Get ready to fall in love.

Pause to take a look at the newest members of the Iced Collection. What do you notice first? Is it the breathtaking sparkle of countless carats of diamonds? Perhaps your eyes traveled to the captivating baguette-cut stones on the bezel, or maybe you were drawn to the concentric circles of diamonds pulling

Watch Week Aspen just wrapped up its annual celebrations, and we are thrilled to report that it was perhaps the best Watch Week yet. Attendance was high and spirits were higher as watch enthusiasts flocked to Colorado’s hottest ski destination for a memorable few days of education, shopping, and connecting with other timepiece lovers. If you did not get the chance to attend, do not worry: We are here to share our recap of the weekend.

This year’s Watch Week Aspen event took place from August 13 through 16 and was centered around Aspen’s gorgeous downtown shopping district. With charming cobblestone streets and jaw-dropping mountain views, Aspen was the perfect backdrop for this homage to timeless sophistication and enduring craftsmanship. Watch and jewelry retailers throughout the town held a range of events, at which guests could explore unique timepieces, shop for their next favorite accessory, and even learn more about the history of legendary watches.

Of course, one event held a special

This year’s US Open tournament is right around the corner, and one of its premier sponsors sets the tone for the whole event. This Grand Slam tennis tournament attracts elite competitors and A-list attendees from across the globe to witness a truly special showcase of the best tennis around. Along with the Australian Open, French Open, and Wimbledon, the US Open completes the quartet of Grand Slam tournaments on this year’s professional tennis calendar.

The event also celebrates exciting updates this year, as Arthur Ashe Stadium is currently in the midst of a full-scale renovation and modernization effort. While the complete renovation will not be complete until the 2027 US Open, this year’s tournament visitors will enjoy a new seating bowl, additional hospitality areas, and more luxury seating options to choose from. Estimated to cost $800 million, this stadium upgrade is certain to delight fans who desire a more upscale experience while watching world-class tennis.

Tennis in general

Every August, the world’s top watch collectors convene in Aspen, Colorado for a week like no other. Watch Week Aspen is right around the corner, and we are excited to spotlight some of the hottest events happening in this Western paradise this month.

Come winter, the village of Aspen transforms into a bustling ski town, where those who love Colorado powder find their own personal oasis. But summer in Aspen is nothing to dismiss, either. Set amidst the stunning backdrop of the Rocky Mountains, Aspen is full of hiking trails, breathtaking natural vistas, and luxe lodging and amenities that make coastal metropolises pale in comparison. This is not just any destination: a trip to Aspen puts the finer things in life at the forefront.

Synonymous with both luxury and adventure, Aspen is the perfect location for a watch world event. From August 13 to 16, 2026, the village will play host to a series of horological events. Ranging from talks about historical watch models to demonstrations featuring

Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home the FIFA trophy in Qatar in 2022. Now, four years later, the soccer powerhouse will take on Spain, a team full of young talent.

All eyes will be on the pitch where soccer legend Lionel Messi faces off against Spain’s teen sensation, Lamine Yamal. (In an odd twist of fate, the two have never played each other on the field. However, Messi gave a baby Yamal a bath for a charity calendar 19 years ago. The photographs are all over the internet.)

Whichever team you are rooting for on Sunday, we have curated an exceptional selection of sporty watches to match your country’s kits. Discover luxury on your very own wrist when you wear one of these decadent accessories to support your team. Whether you are attending the final match at MetLife stadium, throwing a party

There is no question about it: F.P. Journe watches have exploded in popularity over the past few years. The exquisite creations from the independent watchmaker have always been highly regarded in the exclusive world of haute horlogerie, but now they are making a move into popular culture as demand continues to increase.

Even as desirability skyrockets, however, F.P. Journe refuses to compromise on their iconic motto: invent at fecit. Translated from Latin, it means invented and made. F.P. Journe’s ethos is all about exemplary craftsmanship; every component of every watch that comes out of the maison’s doors is invented, designed, manufactured, and assembled in-house.

As you might imagine, this leads to an incredible limited supply of F.P. Journe watches. For some elite collectors, the difficulty of obtaining an F.P. Journe watch is part of the appeal. Owning one of these elaborate timepieces is an immediate signal of one’s wealth, prowess, and taste. Without a doubt, an F.P. Journe

If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to share a behind-the-scenes look.

The Avi & Co. watch revolution began in 2023. We had been operating in the horological space for decades, cementing our place as a staple of Manhattan’s renowned Diamond District and as a trusted jewelry and watch reseller for our elite clients. Our founder and CEO, Avi Hiaeve, had long dreamed of launching his very own watch lines. His dream was about to come true.

Enter, the Iced Collection. Premiered at the opening event for our Miami boutique, the Iced Collection watches flew off the shelves. The resounding success of this collection made it clear that there were more great things to come from Avi & Co. Now, three years later, Avi & Co. has introduced two more renowned lines of glamorous watches. We have also expanded our collections to

Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years can still impact what feels timeless and what feels up-to-the-minute.

Paris Men’s Fashion Week is right around the corner, and we are sure to see some trend-defining styles on the runways. Exciting debuts like Michael Rider at Celine and Sarah Burton at Givenchy are also highly anticipated moments this season and are sure to set the tone for men’s fashion in the coming months and years. With this pinnacle of fashion approaching, it is the perfect time to further investigate a snapshot of men’s fashion at this moment. Which trends are destined to prevail and which will soon be forgotten?

Furthermore, how will accessories fit into the mix? Which luxury watches should you choose to complement the styles of the moment in menswear? Our talented

From June 3 through June 14, Hollywood stars made their presence known in New York City for the Tribeca Film Festival. This glamorous event features screenings of feature films as well as numerous talks, panels, games, art, and other immersive programming. And of course, celebrity style from outfits to accessories does not disappoint.

The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff. The trio wanted to help revitalize the buoyancy and economic spirit of the Tribeca neighborhood after the fall of the twin towers on September 11, 2001. This year, the festival celebrated its 25th occurrence, emphasizing the ongoing strength and resilience of New Yorkers. Between this glitzy festival and the New York Knicks’ NBA Championship win, it was a stellar weekend for The Empire State.

Cotton Fever took home the coveted top prize for narrative film at this year’s Tribeca Film Festival. Other winners included Labrador – Autopsy of Silence in the international

For those who love soccer, an exciting event is on the horizon. The 2026 FIFA World Cup is kicking off on June 11 and is hosted by the United States, Mexico, and Canada. This year marks the 23rd edition of the tournament, which will include 48 teams. Sixteen cities across North America will be jointly hosting the event, which will culminate in the championship game on July 19. The 48-team format is a new addition to the event, up from 32 teams in 2025.

The FIFA World Cup is more than just a sporting match: It is a celebration of athleticism, culture, and diversity from across the globe. Occurring only every four years, this tournament is a truly special event in the world of soccer. Defending champion Argentina is expected to be one to watch; the team took home their third World Cup trophy at the 2022 tournament in Qatar. There are also four new countries making their World Cup debuts this year: Uzbekistan, Curacao, Cape Verde, and Jordan.

In addition to the world-class soccer matches