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  1. Women’s Watches – A Tale Through Time

    Rolex Daytona, 18K Yellow Gold, Green Dial, 42 mm Case on a Female’s Wrist While She Types on her Laptop that Sits Next to an Espresso.

     

    The story of women’s watches unfolds as a symphony of elegance and refinement, woven with threads of craftsmanship and sophistication. It began when pocket watches adorned the waistcoats of the elite and wristwatches were an emerging concept.

    Watches were originally marketed as jewelry for women. During the early twentieth century, timepieces had art-deco faces, inlays of onyx or marcasite, and straps of black silk or satin. During World War I, soldiers and

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  2. Did You See Bad Bunny’s Bling at the 2023 Billboard Latin Music Awards?

    Richard Mille RM 011 Titanium Timepiece with Light Blue Rubber Strap Beside a Black Apple Ultra 2 Smartwatch on a Blue and Purple Background.

     

    The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied for second-most nominations, and he performed his new song Un Preview to an exuberant crowd.

    The Puerto Rican rapper and singer took home 7 awards, including the biggest prize of the evening, Artist of the Year

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  3. Beauty & The Geek: Luxury Watch Vs. Smartwatch

    Richard Mille RM 011 Titanium Timepiece with Light Blue Rubber Strap Beside a Black Apple Ultra 2 Smartwatch on a Blue and Purple Background.

     

    Available on September 22nd, 2023, Apple will be releasing their new products to their Apple Watch line. These will include the SE, Series 9, and Ultra 2 smartwatches. With new releases every year, how do these gadgets compare with the tried and true? It may not be a fair fight, but the growing attention to these products is an interesting development in the history of timepieces that warrants another look.

     

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  4. Upcoming Watch Trade Shows and Conventions & Why They’re Important

    3 Sterling Silver Audemars Piguet, Patek Philippe, and Rolex Timepieces are Displayed on a Blue Platform with 4 Lights Spotlighting Them

     

    As a watch enthusiast, attending watch trade shows and conventions are thoroughly engaging. Tradeshows have everything: watches, accessories, and even software. “The importance of trade shows,” Avi & Co.’s Sales Manager Roman Sionov says, “is that it gives you an idea of the current state of the market, how the prices are doing, and what current inventory is out there. This could mean that there are a lot of new watches or very little inventory at the moment. If there’s little inventory, the prices tend to go up. If there’s a lot of inventory in the shows, that tells us that prices might be coming down a bit because a lot of people have watches and want to offload.”

    Conventions, on the other hand, are a great platform for businesses such as

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  5. Watch Trends We Can Expect to See in 2023

    Rolex Oyster Perpetual Luxury Watches

     

    Knowing the latest trends is a surefire way to build your credibility for where your field is heading in the future. While some trends can be immediate, watch trends, while powerful, are slightly slower.

    “Predicting watches is very different compared to the faster moving world of fashion with watches,” Tristano G. Veneto from The Urban Gentry YouTube series says. “For the more complicated stuff, the minimum for more agile brands is like the gestation of a baby. The trends we see today are the result of the shifting watch market's tastes of more than a year ago.” -

    Here are some of Avi & Co.’s predictions for the year ahead:

     

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  6. What’s the Difference Between Custom and Factory Set Watches?

    A Factory Set Audemars Piguet and a Custom Set Audemars Piguet Timepiece on a Black Background

     

    While custom watches and factory watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches.

     

    Factory Watches

    A factory set timepiece means that the stones were applied directly by the technicians of the watch brand’s manufacturer without any third-party involvement. All of the inserts were always meant to be a part of the original design. The alignment, orientation, position, strength, and proportion of the gems are precise. It’s because of the amount of time and attention

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  7. The Evolution of the Watch - From Necessity to Accessory

    A Bronze Sundial, An Hourglass, and a Golden Pocket Watch on a Starry Black Background.

     

    Earliest Time Tellers

    Evidence suggests that people have been telling time long before they started recording it. People used sundials to measure time before they became accessories. The sundial is one of the oldest time-measuring instruments recorded in 1500 BC.

    Though it was commonplace

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  8. Where Are All of the Luxury Watches?

    Patek Philippe Grand Complications with Black Dial, 3 Subdials, with Rose Gold Bezel and Bracelet on a White Background

    The Grand Complications is a classic Patek Philippe piece engineered with an exclusive band that differs from any other.

     

    INVEST

    Jaded collectors during the pandemic were wondering how else they could invest their money with the lack of summer vacations and live entertainment. Collectors (and even those curious newcomers) decided to invest in thousands of dollars worth of luxury watches for their future, rather than risk their assets on something that might cause a liability to their bank account.

    Given the pandemic lasted more than people anticipated, it made sense for people to begin investing in pieces that would last longer than a quick trip. People have more time than they’ve ever had before to think about

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