All About Watch Week Aspen: What to Expect

Every August, the world’s top watch collectors convene in Aspen, Colorado for a week like no other. Watch Week Aspen is right around the corner, and we are excited to spotlight some of the hottest events happening in this Western paradise this month.

Come winter, the village of Aspen transforms into a bustling ski town, where those who love Colorado powder find their own personal oasis. But summer in Aspen is nothing to dismiss, either. Set amidst the stunning backdrop of the Rocky Mountains, Aspen is full of hiking trails, breathtaking natural vistas, and luxe lodging and amenities that make coastal metropolises pale in comparison. This is not just any destination: a trip to Aspen puts the finer things in life at the forefront.

Synonymous with both luxury and adventure, Aspen is the perfect location for a watch world event. From August 13 to 16, 2026, the village will play host to a series of horological events. Ranging from talks about historical watch models to demonstrations featuring new and novel pieces, Watch Week Aspen events run the gamut, with something for every collector.

The event is designed to promote collaboration and camaraderie among watch enthusiasts, allowing those who love luxury timepieces to build relationships and expand their knowledge in a stunning setting. Expect to spend your days learning about elite timepieces and trying on exquisite creations you will not find anywhere else. As the sun goes down, mingle at sponsored cocktail hours or dine at some of Aspen’s finest restaurants. There is no doubt that Watch Week Aspen is destined to be unforgettable.

At first glance, Aspen might seem like an unexpected choice for a high-profile watch world event. But upon further investigation, you will see that this mountain town is actually the perfect location for a week of diving into the world’s finest watches.

Aspen is known for its upscale culture and ritzy atmosphere. Despite its rugged setting and mountainous terrain, Aspen’s downtown strip has managed to distinguish itself as a posh destination for those who want a truly elevated skiing experience. It stands out from more raucous and laid-back towns like Breckenridge, where higher concentrations of snowboarders and lower prices make for a more laissez faire atmosphere.

In Aspen, the aesthetic feels curated. Every shop, every detail, every experience feels intentional, perfected just for you. This is a place where the entire day calls for dressing to the nines, where shopping quickly becomes fawning over exquisite boutiques and designer stores like no others. The culinary scene is a worthwhile attraction in and of itself, with a Michelin starred restaurant (Bosq) and many other food spots recommended in the Michelin Guide.

Hotels here stand out as well, with staples like Hotel Jerome and The Little Nell drawing in crowds from far and wide. These exclusive boutique hotels stand out for their intoxicating decor, mixing endless amenities with a rustic yet chic style that feels Aspen all the way through. Every single detail is considered, making your stay unforgettable to say the least.

One cannot discuss Aspen without touching on fashion and style. Dressing for a week in this Rocky Mountain oasis requires a certain flair. This is a moment to signal your cultural cachet with elevated pieces that showcase the best of your wardrobe. Accessories go a long way here, and you are likely to spit a slew of luxury timepieces whenever you venture into the town. Subtly signifying your class and prowess is made easy with an upscale watch from elite brands like Rolex, Audemars Piguet, Patek Philippe, or Richard Mille.

Aspen’s commitment to embracing the opulent side of life shines through in local fashion trends and expectations for dress. This is an area that appreciates fashion and intentionality in what you wear, and luxury watches are no exception. Aspen’s glamorous culture makes it the perfect place to show off your favorite timepieces. Furthermore, it is the ideal destination for the watch event of the summer: Watch Week Aspen, of course.

What can you expect when you visit Aspen for Watch Week this August? There are so many fantastic events slated for this weeklong festival, and you can attend as many or as few as you would like. The various events take place throughout downtown Aspen, taking you on a tour of the area’s adorable and walkable streets.

The events begin on Thursday, August 13 and continue through Sunday, August 16. That said, many of the most in-demand events are slated for Friday and Saturday, allowing all visitors to get settled in their Aspen lodgings.

Some key events include the Golden Hour Welcome Party hosted on Friday night at the Casterline | Goodman Gallery, which is right across the street from our Aspen boutique location, and the Collector’s Dinner on Saturday night at The W Aspen. Other offerings include scheduled presentations like “Champagne & Complications” or “The Legacy of the Speedmaster.” You can sip on craft cocktails, learn about historic timepieces, and even try on some of the world’s most desirable watches and jewelry for yourself.

Our Aspen boutique is hosting a Watch Week event to remember this year. Visit us on Friday, August 14 from 4 p.m. to 7 p.m. for an evening of cocktails and canapes while you explore some of our incredible wears. We will be showcasing a curated selection of novelty timepieces the likes of which you will rarely see on the secondary market.

Our event is conveniently located right across the street from the subsequent Golden Hour Welcome Party, making it the perfect way to kickstart your night out on the town. Our expert team has put together an exquisite collection of unique and hard-to-find luxury watches from around the globe. Join us to explore selections from F.P. Journe, Richard Mille, Patek Philippe, Audemars Piguet, and others. Together, we will view a series of pieces that push the boundaries of traditional horology.

You can find our store on Aspen’s main downtown strip, located at 602 E. Cooper Avenue. We hope to see you there, whether for Watch Week Aspen or any other time you visit this exquisite skier’s paradise.

While Aspen is perhaps best known for its skiing prowess, you will quickly notice that the summer months do not have much to offer in terms of powder on the slopes. Still, sunny days and warm weather in Aspen open the doors to a slew of other exciting outdoor activities.

Summer in Aspen is the perfect opportunity to enjoy adventures like hiking, rafting, stand-up paddleboarding, biking, and fly fishing. If you want to soak up the sun without breaking too much of a sweat, Aspen is also a great destination for horseback riding and golfing. There are 11 golf courses in the area, including the standout Maroon Creek and Roaring Fork clubs, each of which offers 18 holes and beautifully kept fairways.

For those who prefer the cool breeze of indoor air conditioning, you will love shopping your way through Aspen’s stunning downtown streets. The cobblestone pavers and adorable boutiques offer a charming aesthetic that will make you feel as though you have been transported back in time. Once you step inside, however, you will find yourself bathed in a modern paradise of luxury goods, from Louis Vuitton to Dior to Balenciaga and more. World-class shopping is a key facet of this mountain town’s claim to fame, and it is part of the reason why Watch Week Aspen makes perfect sense: There is no shortage of luxe offerings and luxury enthusiasts in this Coloradan utopia.

We are thrilled to welcome any and all luxury watch enthusiasts to our Watch Week Aspen event on Friday, August 14, 2026. Discover our very own decadent Avi & Co. watch lines as well as our renowned collection of luxury watch brands from around the globe, including Rolex, Richard Mille, Audemars Piguet, and Patek Philippe.

Our Aspen showroom is stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our Diamonds by Avi & Co. jewelry line, perfect for the sophisticated modern woman, when you visit. You can also find our other two showrooms in Manhattan and Miami. Wherever you call home, there is an Avi & Co. boutique ready to welcome you inside.

Make an appointment today to book a private shopping appointment with us today. We cannot wait to offer you a warm welcome into our Avi & Co. family.