Hue By Avi & Co.

Hue by Avi & Co. Luxury Gemstone Watches

Hue by Avi & Co. celebrates one of the most powerful elements in jewelry and watch design: color. Rather than using colored gemstones as occasional accents, the collection places them at the center of the watch's identity, extending vivid color across the dial, bezel, case and bracelet to create an unmistakable high-jewelry statement.

The collection includes watches set with natural pink sapphires, blue sapphires, green tsavorites and red rubies. Each gemstone creates an entirely different personality. Pink sapphire can appear bright, playful and contemporary. Blue sapphire brings intense, saturated color with a long tradition in fine jewelry. Tsavorite creates a vibrant green that immediately distinguishes the watch from more conventional diamond-set pieces. Ruby delivers rich red color with unmistakable presence.

Together, the four gemstone families turn Hue into more than a single watch design. They create a palette from which collectors can choose according to personal style, favorite color, jewelry collection or simply the emotional response inspired by a particular gemstone.

Hue is also an important part of Avi & Co.'s growing collection of original watches. Collectors interested in all-diamond designs can explore the Avi & Co. Iced Collection, while those interested in the interaction between diamonds and specially textured gold can discover the Avi & Co. Frosted Collection.

The Story Behind the Hue Collection

Hue evolved from Avi & Co.'s exploration of watches that blur the traditional line between horology and high jewelry.

The company first established this approach through the diamond-intensive Iced Collection. Hue took the concept in a new direction by asking what would happen if brilliant color, not simply diamond sparkle, became the dominant visual feature of the watch.

The collection made its public debut in 2024 with the Pink Sapphire Hue watch. The original 44mm creation used 945 natural pink sapphires extending across the watch and established the design language that would define the collection.

Avi Hiaeve subsequently expanded the concept into additional colors. Blue sapphire, green tsavorite and red ruby versions followed, creating a four-watch family built around distinct gemstone identities.

The expansion gave the name “Hue” a literal meaning. The architecture could remain related from one watch to another while changing the gemstone transformed the entire visual character of the piece.

For more about the collection's introduction, read Pretty in Pink: Introducing the Hue Collection by Avi & Co.

Where High Jewelry Meets Luxury Watchmaking

Gemstone watches occupy a fascinating position between two disciplines. They must function as timepieces, yet their visual impact often resembles high jewelry.

Hue embraces both identities.

The case provides the architecture of the watch, the automatic movement provides its mechanical purpose, and the dial, bezel, case surfaces and bracelet become a canvas for hundreds of individually arranged gemstones.

This creates a different experience from a conventional luxury sports watch. With Hue, the bracelet is not merely a functional attachment holding the watch to the wrist. It becomes an extension of the gemstone composition and allows color to continue around the wrist much like a fine-jewelry bracelet.

The result is a watch intended to be appreciated from more than one angle. Viewed directly, attention may initially focus on the gemstone dial and bezel. From the side, the precious-metal architecture becomes more apparent. Around the wrist, the gemstone-set bracelet transforms the entire watch into a continuous jewelry object.

945 Gemstones and a Commitment to Color

The original 44mm Hue watches established a striking formula: hundreds of carefully selected natural gemstones extending across the visible surfaces of the timepiece.

Each original Hue watch uses 945 stones. What changes is the gemstone itself and, consequently, the color and personality of the watch.

Creating a cohesive pavé appearance requires more than simply using a large number of stones. When hundreds of colored gemstones sit next to one another, consistency becomes extremely important. Differences in tone, saturation or brightness can become more noticeable when stones form a continuous field of color.

The gemstones must therefore work together visually. The goal is for the watch to be perceived first as a unified expanse of color and only then, on closer inspection, as hundreds of individual stones.

This is particularly important with colored gemstones because natural color inherently varies. Selecting stones that complement one another helps create the saturated appearance that defines Hue.

The Hue Pink Sapphire Watch

The Hue Pink Sapphire watch introduced the collection and remains one of its most recognizable expressions.

Pink sapphire occupies an interesting position in fine jewelry. It belongs to the corundum mineral family—the same mineral species that includes blue sapphire and ruby—but displays color ranging through many shades of pink.

The Gemological Institute of America explains that sapphire occurs in numerous colors beyond blue, including pink, purple, yellow, orange and green. Collectors interested in the gemological background can learn more through the GIA's Sapphire Gemstone Guide.

Within Hue, pink sapphire creates a vibrant alternative to the more familiar white diamond watch. The saturation of the stones gives the timepiece an immediately identifiable personality, while 18K white gold provides a relatively neutral backdrop that allows the pink color to dominate.

The original 44mm Pink Hue uses approximately 110 carats of natural pink sapphires across its gemstone-intensive design. Avi & Co. has subsequently expanded the pink sapphire concept into a more compact 37mm Pink Hue configuration, providing collectors with different proportions while preserving the collection's essential aesthetic.

Explore the current Hue Collection to compare available pink sapphire references.

The Hue Blue Sapphire Watch

Few colored gemstones have a stronger association with traditional fine jewelry than blue sapphire. Its deep color has appeared in important jewelry for centuries and continues to be one of the most recognizable precious-gem aesthetics.

The Hue Blue Sapphire watch applies that tradition to a contemporary, fully gemstone-focused watch design.

The original 44mm blue sapphire Hue version uses 945 natural blue sapphires totaling approximately 108 carats. The stones cover the prominent visible surfaces, allowing rich blue color to define the watch from dial to bracelet.

There is also a 37mm blue sapphire Hue version for those seeking a smaller version of this timepiece.

The white-gold construction works especially well with blue sapphire. Because the metal is visually cooler and comparatively neutral, it does not compete with the intense blue of the stones.

Blue sapphire is also a highly durable jewelry gemstone. According to the Gemological Institute of America, sapphire is corundum and ranks 9 on the Mohs scale of hardness. More information is available in the GIA's sapphire reference guide.

Hue now offers blue sapphire designs in both larger and more compact configurations, giving collectors greater flexibility in choosing how dramatically the color occupies the wrist.

The Hue Green Tsavorite Watch

The Hue Green Tsavorite watch may be the most unexpected member of the collection for collectors accustomed primarily to diamonds, sapphires and rubies.

Tsavorite is a vivid green variety of grossular garnet. The Gemological Institute of America notes that tsavorite is a green grossular garnet and requires relatively unusual geological conditions to form. Learn more through the GIA's Garnet Gemstone Guide.

Its intense green makes it especially effective in a watch designed around saturated color.

The original 44mm Green Tsavorite Hue incorporates 945 natural tsavorites and approximately 115 carats of gemstones, creating a continuous green surface across the watch.

Where a diamond watch interacts primarily with light, a tsavorite watch combines brilliance with unmistakable color. Under bright lighting, the individual stones can produce numerous flashes; from farther away, the watch may read first as an intense field of green.

Green also occupies a distinctive position within luxury watch collecting. Green dials have become an important contemporary design category, but a watch whose exterior is extensively set with actual green gemstones creates a fundamentally different effect from a conventionally colored dial.

Avi & Co. has also introduced a 37mm Green Tsavorite Hue reference, giving collectors a more compact alternative to the original 44mm design.

The Hue Red Ruby Watch

The Hue Red Ruby watch delivers perhaps the most dramatic color in the collection.

Ruby is the red variety of corundum, the same mineral species that produces sapphire. According to the Gemological Institute of America, color is the most important quality factor for ruby, with desirable stones displaying strong saturation and vibrant red coloration. Additional educational information is available through the GIA's Ruby Gemstone Guide.

The original 44mm Red Ruby Hue uses 945 natural rubies totaling approximately 105 carats. Unlike the white-gold foundation used for several other Hue colors, the red ruby configuration can be paired with 18K rose gold, creating a warmer relationship between gemstone and metal.

Rather than providing strong contrast, the rose gold supports the red palette. The result is a deeply saturated watch in which metal and gemstone occupy related warm tones.

Ruby also carries a long association with important fine jewelry, making it an especially natural choice for a collection designed to unite watchmaking with jewelry craftsmanship.

The addition of smaller 37mm Red Ruby Hue references allows this color story to be experienced in more than one case proportion.

Pink Sapphire vs. Blue Sapphire vs. Green Tsavorite vs. Red Ruby

Choosing a Hue watch is less about deciding which gemstone is objectively “best” and more about deciding which color creates the strongest personal response.

Choose Pink Sapphire If You Prefer:

• Bright, expressive color.
• A contemporary and fashion-forward appearance.
• A softer alternative to red.
• Strong contrast against white gold.

Choose Blue Sapphire If You Prefer:

• A classic precious-gem color.
• Deep and sophisticated blue tones.
• A gemstone with a long fine-jewelry tradition.
• A cooler visual palette.

Choose Green Tsavorite If You Prefer:

• Highly distinctive color.
• Bright, saturated greens.
• A less conventional gemstone choice.
• A watch that immediately differs from traditional diamond or sapphire designs.

Choose Red Ruby If You Prefer:

• Strong, dramatic color.
• A warm combination of gemstone and precious metal.
• The historic prestige associated with ruby jewelry.
• A bold statement watch.

Collectors may also approach Hue as a set rather than viewing each color in isolation. The consistent design language makes the different gemstones naturally complementary.

37mm Hue Watches

The expansion of Hue into approximately 37mm AH23 references significantly broadens the collection.

A smaller case does not necessarily make a gemstone-intensive watch subtle. Because the dial, bezel, case and bracelet carry such strong color, even the 37mm watches retain considerable visual presence.

The difference is primarily one of proportion.

A 37mm Hue may appeal to collectors who:

• Prefer more compact luxury watches.
• Have smaller wrists.
• Want a gemstone watch that balances jewelry impact with moderate dimensions.
• Prefer traditional luxury-watch sizing.
• Want the Hue aesthetic in a more versatile format.

The 37mm family also reinforces the idea that Hue is not specifically a men's or women's collection. It is a collection built around color, materials and personal preference.

44mm Hue Watches

The original 44mm AH17 Hue watches present the collection in its most dramatic proportions.

The larger case provides more visual space for the gemstone surfaces and creates a substantial presence on the wrist. Combined with the gemstone-set bracelet, a 44mm Hue can function almost like a major piece of high jewelry.

Collectors who gravitate toward oversized sports watches, bold precious-metal watches or large diamond-set pieces may naturally prefer this format.

The 44mm size also tells an important part of Hue's history because it was the format used for the original four-color collection.

37mm vs. 44mm: Which Hue Watch Is Right for You?

The difference between the two formats is substantial enough that collectors should think about more than the numerical case diameter.

Consider the 37mm Hue if:

• You prefer moderate case dimensions.
• You have a smaller or medium-size wrist.
• You want the gemstone color to dominate without an oversized case.
• You expect to wear the watch frequently.
• You appreciate jewelry-like proportions.

Consider the 44mm Hue if:

• You prefer oversized watches.
• You want maximum gemstone presence.
• You have a larger wrist.
• You prefer contemporary statement-watch proportions.
• You want the format that established the original Hue Collection.

Whenever possible, comparing both sizes on the wrist is preferable to choosing solely from photographs or measurements.

Hue Collection vs. Iced Collection

The Iced Collection and Hue share a similar philosophy: gemstones are fundamental to the design rather than used merely as accents.

The key difference is color.

The Iced Collection places diamonds at the center of the aesthetic. White diamonds provide intense brilliance while remaining relatively neutral in color, allowing the precious metal and architecture of the watch to play a larger role.

Hue replaces that neutral brilliance with saturated gemstone color.

A blue sapphire Hue does not simply sparkle differently from a diamond watch; the entire object reads as blue. The same is true of pink sapphire, green tsavorite and red ruby.

Choose the Iced Collection if you prefer:

• Classic diamond brilliance.
• Neutral gemstone color.
• Fully iced diamond-watch aesthetics.
• Greater versatility with different clothing colors.

Choose Hue if you prefer:

• Vivid gemstone color.
• A stronger high-jewelry identity.
• Sapphires, rubies or tsavorites.
• A watch organized around a single dominant color.

Hue Collection vs. Frosted Collection

The Frosted Collection explores texture, while Hue explores color.

Frosted watches combine diamond-set elements with a specially textured precious-metal surface designed to scatter reflected light. The gold itself therefore becomes an important visual element.

Hue takes the opposite approach. The underlying precious metal remains important structurally, but the gemstones dominate visually.

A collector deciding between the two might therefore ask a simple question: do you want the primary visual effect to come from texture and diamonds or from intense gemstone color?

Colored Gemstone Watches and the Tradition of High Jewelry

Colored gemstones have long occupied an important place in high jewelry. Rubies, sapphires and exceptional garnets are valued not only for rarity but for the visual impact of their color.

Luxury watchmakers and jewelry houses have increasingly explored the same principle in watches, using gemstones to transform cases, bezels, dials and bracelets into jewelry compositions.

Hue takes this idea to its logical extreme. Instead of introducing several colors as small accents, each reference largely commits to one dominant gemstone palette.

This creates an unusually clear visual identity. A Hue watch can often be identified by color before its individual details are examined.

For collectors already interested in sapphire jewelry, ruby jewelry or colored gemstone jewelry, Hue also offers a way to connect an existing jewelry collection with a mechanical timepiece.

The Swiss Automatic Movement Inside Hue

Beneath the high-jewelry exterior, Hue remains a functioning mechanical watch.

The original 44mm collection uses a Swiss automatic ETA 2892-A2 movement. Automatic movements use the motion of the wearer's wrist to wind the mainspring through a rotating weight, allowing the watch to replenish its power during normal wear.

This distinction matters because Hue could easily be viewed first as jewelry. The use of a mechanical automatic movement reinforces its dual identity: it is both an extensively gemstone-set object and a mechanical wristwatch.

Buyers should review the individual product specifications for the exact movement and technical details applicable to the specific reference they are considering.

Floyd Mayweather and the Complete Hue Collection

The Hue Collection received significant attention shortly after its debut when Floyd Mayweather acquired all four original 44mm gemstone watches.

Rather than selecting only one color, Mayweather chose the complete set: Pink Sapphire, Blue Sapphire, Green Tsavorite and Red Ruby.

The acquisition was noteworthy because it demonstrated one of the collection's most interesting qualities. Each watch can stand alone, but the four colors also form a natural set.

For a serious collector, owning several Hue references creates the ability to change not simply watches but entire color palettes depending on clothing, jewelry, event or mood.

Mayweather's acquisition received coverage beyond Avi & Co., including features in Forbes and international sports media, helping introduce the Hue name to a broader audience of watch and luxury consumers.

How to Choose a Hue by Avi & Co. Watch

A Hue watch is inherently personal, so the decision process should begin with color rather than technical specifications alone.

1. Choose Your Gemstone

Start with the color you naturally gravitate toward: pink sapphire, blue sapphire, green tsavorite or red ruby.

2. Choose Your Size

Compare the more compact 37mm format with the statement-making proportions of the 44mm models.

3. Consider Your Existing Jewelry

A Hue watch can coordinate particularly well with gemstone rings, bracelets, necklaces or earrings in related colors.

4. Consider Your Wardrobe

Blue can work naturally with denim, navy and neutral tones. Pink can create either contrast or harmony with lighter colors. Green can become a strong accent against black, white and earth tones. Ruby red delivers deliberate visual impact.

5. Decide Whether You Want One Color or a Collection

Because the watches share a recognizable design language, multiple Hue references can function as a coordinated collection.

6. Review the Specific Reference

Gemstone weights, dimensions, metals and other specifications can vary. Always review the individual product information before purchasing.

How to Care for a Gemstone-Set Hue Watch

A Hue watch should be treated as both a mechanical timepiece and a major piece of gemstone jewelry.

• Use a clean, soft, lint-free cloth for routine surface cleaning.
• Avoid abrasive cleaning products.
• Avoid household chemicals, bleach and chlorine.
• Protect the watch from hard impacts that could damage the gold or gemstone settings.
• Do not assume that a jewelry-cleaning method is appropriate for an entire mechanical watch.
• Store the watch separately from other watches and jewelry.
• Arrange periodic professional inspection of both the watch and gemstone settings.
• Follow Avi & Co.'s specific care and servicing guidance for your reference.

Sapphire and ruby are both varieties of corundum and are known for their durability, but no extensively gemstone-set luxury watch should be treated casually. Settings, precious metal, crystals, seals and movement components can still be damaged even when the gemstones themselves are relatively hard.

For general gemstone information, see the Gemological Institute of America's educational resources for sapphire care and ruby care.

Are Hue Watches Collectible?

The long-term collectibility of any watch depends on numerous factors and cannot be guaranteed. However, Hue possesses several characteristics that may interest collectors.

It represents an important stage in the development of Avi & Co.'s original watch collections, introduced a clearly defined colored-gemstone identity, uses significant quantities of natural gemstones and includes limited-production configurations.

The original four-watch family also has a particularly coherent collecting concept. Pink, blue, green and red form a recognizable set, which may appeal to collectors interested in completing groups rather than acquiring isolated references.

As with any luxury watch, purchase decisions should primarily be based on personal appreciation rather than an assumption of future financial appreciation.

Why Buy Hue by Avi & Co.?

Avi & Co. has spent years working with collectors of important luxury watches and jewelry. Hue applies that experience to an original watch collection built around one of the most emotionally powerful characteristics of gemstones: color.

Clients can choose among different gemstones, case sizes and precious-metal combinations while retaining the recognizable Hue design language.

Avi & Co. specialists can assist with:

• Comparing 37mm and 44mm Hue watches.
• Choosing among pink sapphire, blue sapphire, green tsavorite and red ruby.
• Reviewing current inventory and limited availability.
• Understanding reference-specific gemstone weights and specifications.
• Selecting a watch that complements an existing jewelry or watch collection.
• Care, ownership and servicing questions.

Browse the available watches above, explore additional Avi & Co. Watches, or visit the Avi & Co. locations page to learn more about experiencing the collection in person.

Frequently Asked Questions About Hue by Avi & Co.

What is Hue by Avi & Co.?

Hue by Avi & Co. is a collection of luxury gemstone watches that uses natural pink sapphires, blue sapphires, green tsavorites and red rubies as dominant design elements across the watch.

When was the Hue Collection introduced?

Avi & Co. introduced Hue in 2024, beginning with the Pink Sapphire watch before expanding the collection with Blue Sapphire, Green Tsavorite and Red Ruby models.

What gemstones are used in Hue watches?

The collection includes natural pink sapphires, blue sapphires, green tsavorite garnets and red rubies. The gemstone varies according to the reference.

How many gemstones are in a 44mm Hue watch?

The original 44mm Hue designs use 945 natural gemstones across the watch. Total carat weight varies according to the type of gemstone and reference.

What sizes are Hue watches?

Hue by Avi & Co. includes approximately 37mm AH23 references and larger 44mm AH17 references, allowing collectors to choose between more compact and more dramatic proportions.

Are Hue watches made from gold?

Yes. Hue watches use precious-metal construction including 18K white gold and 18K rose gold, depending on the reference.

What is the pink Hue watch made with?

The Pink Hue is extensively set with natural pink sapphires. The original 44mm version uses 945 pink sapphires totaling approximately 110 carats.

What is the blue Hue watch made with?

The Blue Hue uses natural blue sapphires. The original 44mm version incorporates 945 blue sapphires totaling approximately 108 carats.

What is the green Hue watch made with?

The Green Hue uses natural green tsavorite garnets. The original 44mm configuration uses 945 tsavorites totaling approximately 115 carats.

What is the red Hue watch made with?

The Red Hue uses natural rubies. The original 44mm configuration incorporates 945 rubies totaling approximately 105 carats.

What is the difference between Hue and the Iced Collection?

The Iced Collection emphasizes white-diamond brilliance, while Hue uses strongly colored gemstones including sapphire, ruby and tsavorite to create watches dominated by vivid color.

Does Hue use an automatic movement?

The original 44mm Hue watches use a Swiss automatic ETA 2892-A2 movement. Buyers should review the specifications of the individual reference for exact movement information.

Did Floyd Mayweather buy the Hue Collection?

Yes. Floyd Mayweather acquired all four original Hue watches—Pink Sapphire, Blue Sapphire, Green Tsavorite and Red Ruby—shortly after the collection was introduced.

Are Hue watches for men or women?

Hue watches can be worn by anyone who appreciates their design. The 37mm and 44mm size options allow collectors to choose according to wrist dimensions, desired presence and personal style rather than conventional gender categories.

Where can I buy a Hue by Avi & Co. watch?

Hue watches can be purchased directly through Avi & Co. online or with assistance from an Avi & Co. watch specialist. Current references and availability are displayed on the Hue by Avi & Co. collection page.