Avi & Co.

Located in Aspen’s vibrant shopping district, the new Avi & Co. boutique blends Colorado’s rugged beauty with refined luxury and will provide an exceptional shopping experience for both longtime clients and new collectors.

Luxury jewelry entrepreneur Avi Hiaeve opened his first Avi & Co. location in New York more than a decade ago at the young age of 16. His expertise in the watch industry led him to become one of the go to watch collection curators for celebrities and luxury watch collectors alike.

Avi & Co Watches, a renowned luxury watch and diamond jewelry boutique founded by Avi Hiaeve, emerges as the destination for those seeking impeccable timepieces and exceptional gifts.

Avi & Co. is known for selling Patek Philippes, Audemars Piguets, and Rolexes, but also makes bling, too. This particular six-figure stunner is part of the Frosted collection that the family-owned watch and jewelry retailer released in 2024. 

Crafted in 18K white gold and featuring a jaw-dropping 83.69 ct diamond dial, Avi & Co.'s iced collection is destined to captivate and astound. Making a statement with each tick, this piece promises to make a timeless impression wherever it goes.

Avi & Co. believes that true luxury is about more than just aesthetics—it’s about craftsmanship, longevity, and sustainability. Its curated selection of Audemars Piguet, Patek Philippe, Richard Mille, Rolex, and its own bespoke jewelry and watches represents not only the pinnacle of watchmaking but also a celebration of precision and durability.

Avi Hiaeve, the CEO and Founder of the esteemed luxury watch and jewelry boutique Avi & Co. is at the forefront of the industry, with his finger on the pulse of high-end and custom timepieces and bespoke jewelry.

Bad Bunny wore Avi & Co.'s jaw-dropping "The Crown Chain." The limited-edition 257.61-carat diamond necklace, part of the brand's first private-label jewelry collection, was designed by the company's CEO, Avi Hiaeve. The rapper also donned Avi & Co's AH00 watch, an 88.87-carat diamond-studded timepiece in white gold.

Avi & Co. prides itself on its commitment to providing its customers with luxury watches accompanied by luxury experiences. Staying true to their values, “Hue Collection” is made up of four different gemstone encrusted watches ranging from Pink Sapphires, Green Tsavorite, Blue Sapphires, and Red Rubies.

The luxury fine jewelry brand and retailer’s new collection includes a range of high value rings, necklaces, earrings, and bracelets, each of which feature diamonds. The collection includes both fancy-shaped diamonds and specialty colored diamonds, with each piece designed to accentuate their inclusion.

Equally captivating is the Avi & Co. watch collection. From the fully adorned diamond masterpieces in the Avi & Co. Iced Collection to the refined allure of the Frosted Collection—where frosted textures meet diamond-accented cases- each timepiece brings a bold color and unmatched flair to your wrist.