$188,700
VIEW →Volume 01
The house issue
FALL/WINTER 2026
PUBLISHED · NOV 2026
IN THIS ISSUE
FEATURE · ATELIER · FOUNDER · READING ROOM
The Maisons
ASPEN · NEW YORK · MIAMI
THE HOUSE
BORN FROM AVI HIAEVE’S VISION TO CREATE SOMETHING UNIQUE, AVI & CO. WATCHES AND JEWELRY BRING TOGETHER PRECIOUS MATERIALS, BOLD DESIGN, AND AN UNMISTAKABLE POINT OF VIEW.
— CHAPTER II
THE AVI & CO. COLLECTION
Designed by Avi Hiaeve. Defined by exceptional stones and an unmistakable point of view. Three signature collections, worn by some of the world’s most recognized collectors.
— BY THE NUMBERS
YEARS BUILDING A LEGACY
Authenticity Guaranteed
FIVE-STAR GOOGLE REVIEWS
3 Boutiques in 3 Cities
— THE MOTIVATIONAL DRIVE
The People, The Timepieces, The Passion
01 · IMG
02 · IMG
03 · IMG
04 · IMG
— A NOTE FROM OUR FOUNDER
"You got to keep going. You can never stop. Think big. And when you think bigger, go bigger.”
For more than 20 years, Avi & Co. has built its name on trust, relationships, and access to the extraordinary. What began with Avi Hiaeve’s first storefront at just 16 years old has grown into a family-owned luxury house with boutiques in New York, Miami, and Aspen, serving collectors around the world with rare timepieces, fine jewelry, and a distinctly personal approach to luxury.
Avi Hiaeve
FOUNDER · CEO · AVI & CO.
— CHAPTER III
The Boutiques
Three cities. One Avi & Co. experience. Explore exceptional watches and fine jewelry in person, with the expertise and personal service that have defined us for more than 20 years.
01
15 West 47th Street · Suite 200 · New York, NY 10036
New York
Our flagship boutique. Discover rare watches, fine jewelry, and the full world of Avi & Co. in the heart of Manhattan.
Monday - Thursday: 9:30AM - 6:00PM Friday: 9:00AM - 5:00PM
02
53 NE 40th Street · Miami, FL 33137
Miami
A relaxed, personal setting to discover exceptional timepieces and jewelry in one of Miami’s premier luxury destinations.
Sunday - Friday: 11:00AM - 7:00PM
03
602 E. Cooper Avenue #104 · Aspen, CO 81611
Aspen
An intimate mountain boutique created for personal appointments, exceptional pieces, and lasting relationships.
Sunday - Friday: 11:00AM - 6:00PM
WORN BY
Friends of Avi & Co.
Athletes, artists, and ambassadors have walked into our boutiques and walked out wearing a piece of the legacy.
Featured In
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Located in Aspen’s vibrant shopping district, the new Avi & Co. boutique blends Colorado’s rugged beauty with refined luxury and will provide an exceptional shopping experience for both longtime clients and new collectors.
Featured In
Luxury jewelry entrepreneur Avi Hiaeve opened his first Avi & Co. location in New York more than a decade ago at the young age of 16. His expertise in the watch industry led him to become one of the go to watch collection curators for celebrities and luxury watch collectors alike.
Featured In
Avi & Co Watches, a renowned luxury watch and diamond jewelry boutique founded by Avi Hiaeve, emerges as the destination for those seeking impeccable timepieces and exceptional gifts.
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Avi & Co. is known for selling Patek Philippes, Audemars Piguets, and Rolexes, but also makes bling, too. This particular six-figure stunner is part of the Frosted collection that the family-owned watch and jewelry retailer released in 2024.
Featured In
Crafted in 18K white gold and featuring a jaw-dropping 83.69 ct diamond dial, Avi & Co.'s iced collection is destined to captivate and astound. Making a statement with each tick, this piece promises to make a timeless impression wherever it goes.
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Avi & Co. believes that true luxury is about more than just aesthetics—it’s about craftsmanship, longevity, and sustainability. Its curated selection of Audemars Piguet, Patek Philippe, Richard Mille, Rolex, and its own bespoke jewelry and watches represents not only the pinnacle of watchmaking but also a celebration of precision and durability.
Featured In
Avi Hiaeve, the CEO and Founder of the esteemed luxury watch and jewelry boutique Avi & Co. is at the forefront of the industry, with his finger on the pulse of high-end and custom timepieces and bespoke jewelry.
Featured In
Bad Bunny wore Avi & Co.'s jaw-dropping "The Crown Chain." The limited-edition 257.61-carat diamond necklace, part of the brand's first private-label jewelry collection, was designed by the company's CEO, Avi Hiaeve. The rapper also donned Avi & Co's AH00 watch, an 88.87-carat diamond-studded timepiece in white gold.
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Avi & Co. prides itself on its commitment to providing its customers with luxury watches accompanied by luxury experiences. Staying true to their values, “Hue Collection” is made up of four different gemstone encrusted watches ranging from Pink Sapphires, Green Tsavorite, Blue Sapphires, and Red Rubies.
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The luxury fine jewelry brand and retailer’s new collection includes a range of high value rings, necklaces, earrings, and bracelets, each of which feature diamonds. The collection includes both fancy-shaped diamonds and specialty colored diamonds, with each piece designed to accentuate their inclusion.
Featured In
Equally captivating is the Avi & Co. watch collection. From the fully adorned diamond masterpieces in the Avi & Co. Iced Collection to the refined allure of the Frosted Collection—where frosted textures meet diamond-accented cases- each timepiece brings a bold color and unmatched flair to your wrist.
— CHAPTER IV
The Reading Room
The Unique Beauty of Yellow Diamond Jewelry
You have heard the classic adages about diamonds, and believe us, there are many. Diamonds are a girl’s best friend, said Marilyn Monroe. Or per the ever-present De Beers advertising slogan, Diamonds are forever. In Elizabeth Taylor’s words, Big girls...
Watches that World Leaders Love: The Rolex Presidential and More
When it comes to luxury watches, it is not difficult to find options that convey a sense of prestige, power, and renown. In fact, many timepieces created by the “big four” watch brands carry those attributes in spades. They are...
Equestrian-Inspired Watches for the Melbourne Cup and Beyond
Since 1861, the nation of Australia has come to a halt every year on the first Tuesday in November. The reason? The Melbourne Cup, an annual Group 1 Thoroughbred race held at the Flemington Racecourse. Its cultural impact is so...
CHAPTER V
Source the Unfindable.
The watch you are looking for is not always listed online. Tell us the reference you are after, and our specialists will draw on more than 20 years of industry relationships to find it. From rare modern releases to elusive collector references, we know where to look and who to call.
20+ YEARS
OF INDUSTRY RELATIONSHIPS
WORLDWIDE
SOURCING NETWORK
1:1
DEDICATED SOURCING SUPPORT