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Luxury watches from the world’s top brands are already the cream of the crop, showcasing the very best in complications, design, and mechanical engineering. Now, take those elite specimens and add another impressive feature: naturally mined diamonds. All of a sudden, you have uncovered a truly unique and captivating class of watches like no other.

Diamond-set watches have been popular since the beginnings of luxury horology, when early wristwatches were primarily targeted at women. In these first stages of watchmaking, creators blended high jewelry and haute horology into one, offering decadent illusion watches and timepieces that looked like bracelets. These trends have persisted for centuries, and gem-set watches remain just as popular now as they were hundreds of years ago.

Investing in a diamond-studded timepiece is an excellent way to elevate your watch box. These exquisite timepieces are unafraid to show off their value, both in carat weight and watchmaking prowess. Whether you

Diamonds are an essential component of any modern woman’s jewelry box. These precious stones occupy the highest echelon of luxury with unparalleled sparkle and hardness that keeps them stunning for generations. Diamond jewelry is not only a gift for yourself but also an investment in a family heirloom that will be passed down time and time again.

There is nothing seasonal about diamond jewelry; these gorgeous stones transcend fleeting trends and the ever-shifting tides of fast fashion. But at the same time, you can curate a summer-specific look in your jewelry book with just a few key acquisitions from Diamonds by Avi & Co. As Manhattan’s premier destination for fine diamond jewelry, we have a robust inventory of iconic diamond styles from soft and romantic to bold and eye-catching.

We believe that luxury does not have to be boring. Stepping a toe outside of the box can be just the thing that your jewelry collection needs to truly feel like you. With that in mind, we are thrilled to

Adventure looks different for each of us. Some find that adrenaline rush climbing to Earth’s great heights, scaling peaks like Mount Kilimanjaro in Tanzania or Mount Whitney in California. Others find it soaking up salty air and ocean spray while boating across the world’s waterways. Still others discover their adventurous spirit biking, running, swimming, or exploring new places.

Whatever adventure means in your personal lexicon, a functional and fashionable luxury watch is the perfect accessory for anywhere life takes you. Our knowledgeable team here at Avi & Co. has curated a selection of outdoorsy watches for the man who is constantly on the go. These elite timepieces are poised to dominate your watch box: Once you experience true luxury, you will never go back. Are you ready to change your life?

We would be remiss to talk about watches for adventurers without touching on the Patek Philippe

When summer rolls around, we head for the outdoors. Whether you prefer to enjoy warm weather soaking up the sun on the beach or lounging indoors in the air conditioning, we have curated a selection of warm-weather watches ready for any adventure life brings your way.

Some collectors are precious with their high-end timepieces, preferring to keep them hidden away from the sun, the elements, and any situation that could bring them harm. But for some hardcore watch aficionados, wearability is a key component of choosing the perfect timepieces. All of the watches we will highlight today are designed to excel in the real world. You do not need to protect these timepieces from the great outdoors. In some cases, they might even be the ones protecting you.

From hiking Seattle’s Mount Rainier to tanning on the bow of your yacht in the Mediterranean, these elite timepieces are ready for anything. Here are some of our top watch picks for the adventurers among us, the ones who push the boundaries

All too often, people associate luxury watches with subdued sophistication, quiet luxury, and understated elegance. But for those who are fully immersed in the horological sphere, it is no secret that colorful watches are rising in popularity. More and more, elite watch collectors are looking for pieces that allow their personalities to shine through. What better way to showcase your unique style than highlighting a timepiece in your signature color?

Here at Avi & Co., we believe that luxury does not have to be boring. Having fun with color and showcasing innovative styles is important to us. We know that every luxury watch collector has their own preferences and favorites, and we are here to help you find whatever that looks like: from classic, understated silhouettes to vibrant, memorable statement pieces.

This curated collection showcases six stunning timepieces that take color seriously. These bold timepieces are perfect for a dose of summertime fun, livening up the grey days of

Sophisticated timepieces convey a clear message without saying a single word. Strength. Power. Presence. These are just a few of the ideals that come to mind when we think of luxury watches. You never need to speak them aloud: The right watch does the talking for you.

Upscale timepieces from maisons around the globe make a mark for many different reasons. Some offer playful explosions of color, others impress with inventive architecture or memorable collaborations. But the watches we are showcasing today do not need any fanfare or gimmicks to make their statements.

These timepieces stand in a category all their own, one where achieving top marks is a matter of quiet sophistication. The ethos of less is more might seem to apply, but you will quickly discover that less is a misnomer. Our favorite sophisticated timepieces have countless elite complications, top-tier materials, and unparalleled craftsmanship without the need to scream it from the rooftops.

For the collector who values subtlety,

Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years can still impact what feels timeless and what feels up-to-the-minute.

Paris Men’s Fashion Week is right around the corner, and we are sure to see some trend-defining styles on the runways. Exciting debuts like Michael Rider at Celine and Sarah Burton at Givenchy are also highly anticipated moments this season and are sure to set the tone for men’s fashion in the coming months and years. With this pinnacle of fashion approaching, it is the perfect time to further investigate a snapshot of men’s fashion at this moment. Which trends are destined to prevail and which will soon be forgotten?

Furthermore, how will accessories fit into the mix? Which luxury watches should you choose to complement the styles of the moment in menswear? Our talented

Vintage is undeniably cool. In a world full of fleeting trends and fast fashion fads, the exclusive and curated look of retro styles has become perhaps even more popular than the latest releases. The luxury watch world, of course, moves at a significantly slower pace than the fashion industry. However, vintage timepieces remain stunning assets that are just as impressive to wear on your wrist as they are to collect and observe.

We have curated an impressive selection of vintage watches here at Avi & Co., and we are excited to showcase some of our favorite pieces. Which one will resonate with you?

Vintage everything (from watches to haute couture) has been taking off in popularity in the past few years. As trends move at light-speed, many modern individuals feel at a loss in seeking personality, character, and interest in their clothes and accessories. Vintage watches are no exception, and they have been commanding impressive prices on the secondary

America is celebrating an important birthday this year: the 250th anniversary of the Declaration of Independence. July 4, 2026, marks a quarter-millenium since the thirteen colonies declared their separation from Great Britain. When Britain rejected said declaration, the Revolutionary War began in earnest.

We know the outcome of this endeavor: In 1781, a large British army surrendered on the Yorktown peninsula in Virginia, essentially ending the war. Two years later, the Treaty of Paris ratified the independence of the thirteen colonies and made this victory official.

At the end of the Revolutionary War, many of the institutions and events that have come to define America had not yet occurred. The U.S. Constitution was not signed until 1787. Westward expansion did not begin at scale until the Louisiana Purchase in 1803. And Hawaii, the 50th state to join the union, was not added until 1959. Still, the anniversary of the Declaration of Independence signifies an important chapter in American

For those in a certain stage of life, the summer months are often dominated by an influx of weddings. Whether you are attending a small destination wedding in an Italian villa, a 200-person extravaganza in a Manhattan ballroom, or an intimate celebration of nuptials on the front steps of a courthouse, dressing for the occasion is paramount.

Every fashion-forward woman knows that once you have chosen your outfit, accessories are the defining factor that can make or break your look. This season, opt for fine diamond jewelry that never misses a beat. Discover the summer’s hottest jewelry looks made to turn heads with Diamonds by Avi & Co. Fall in love once, fall in love for a lifetime.

Intentionality and authenticity reign supreme in this year’s wedding trends. Rather than copying exactly what they see on the internet, couples are looking to build ceremonies and receptions that feel like theirs. Ownership of these wedding celebrations has increased