OUR LATEST STORIES

There is one cardinal rule in fashion, and it is this: Black will never go out of style. Whether via shoes, clothing, purses, or watches, integrating the color black into your wardrobe is a timeless investment that never ceases to look sleek and put-together. Black projects elegance and authority, signifying power and prestige, a renown that expands beyond the space you take up in a room. It is frequently associated with sophistication and luxury.

While maximalism might be back on the runways, rich and opulent black is a staple that is not going anywhere anytime soon. At the same time, it reaches beyond the tired hues of the quiet luxury trend, packing more punch than beiges and taupes. Especially in the fall and winter, black is imbued with a sense of mystery and intrigue. As a color that is really a combination of all colors, black represents the absorption of light, a container of things unseen.

Our experienced team of watch collectors and enthusiasts here at Avi & Co. has put together

Autumn comes with its own unique set of trends, ranging from haute couture to everyday apparel. These fashion movements influence the fine jewelry space as well, leading to shifting styles for diamond bracelets, necklaces, earrings, and more. As the leaves fall from the trees this autumn, embrace the latest on-trend moments in jewelry and accessories.

At Diamonds by Avi & Co., we are committed to offering the perfect jewelry selection for the sophisticated modern woman. We never shy away from eye-catching, statement pieces, because we know how important it is to make an impact. From subtle diamond stud earrings to head-turning drop necklaces, our collection features accessories that you can showcase for every occasion in life. A Diamonds by Avi & Co. piece is sure to become a family heirloom that you treasure today and pass down for generations to come.

Sometimes, we shy away from discussing trends in jewelry, as we know that these precious gems and elite pieces are lifelong investments

In the world of luxury watch collecting, Richard Mille is a relative newcomer. Established in 2001, the brand has been a part of the horological scene for just over twenty-five years. Even in this short period of time, however, Richard Mille has been able to elevate its status to sitting comfortably among the top echelon of Swiss watch brands. With avant-garde designs, unparalleled engineering prowess, and memorable celebrity and athlete partnerships, there is no brand on today’s watch market quite like Richard Mille.

Those who love Richard Mille appreciate the maison’s distinctive design language, architectural appearance, and sporty functionality. At the same time, others push back against the brand’s popularity, considering the watches unsightly and perhaps too disruptive to the classic luxury watch aesthetic. For our part, we enjoy Richard Mille’s penchant for upturning expectations and pushing the bounds of the traditional horological world into new spaces.

A Richard Mille watch

A luxury watch on its own makes a striking statement. But why stop there? Combining your high-end timepieces with gorgeous diamond jewelry only elevates an already refined aesthetic, layering even more glamour atop your ensemble. At Avi & Co., our three boutique showrooms offer an unparalleled combination of elite timepieces and fine diamond jewelry, allowing you to build your accessory collection with seamless finesse.

We have been a staple of Manhattan’s luxury watch and jewelry world for decades at this point, making a name for ourselves as a trusted reseller of renowned global brands like Richard Mille, Rolex, Audemars Piguet, Patek Philippe, F.P. Journe, and many others. In recent years, we have expanded our presence in the horological sphere with the launch of two additional boutiques, located in Miami and Aspen. We have also introduced three exquisite collections of gorgeous luxury timepieces under the Avi & Co. brand: the Iced Collection, the Frosted Collection, and the Hue

As New York Fashion Week premiers this season’s key fashion trends on runways throughout Manhattan, we turn our attention to more than just the clothes. Accessories are a key part of fashion week takeaways, and they can be the difference between an outfit that feels perfectly poised and one that reads as messy or unfinished.

From the opening show, Diane von Furstenberg, to this year’s closing presentation, Thom Browne, haute couture will be the focus of countless headlines over the coming days and weeks. At Avi & Co., we strive to bring you the latest news and knowledge regarding the trends that reach further than clothing. As any true fashionistas know, the clothes you wear are just one component of a complete, memorable outfit.

For decades, Avi & Co. has been at the epicenter of luxury watches and fine jewelry in Manhattan’s renowned Diamond District. Now, as we are in the midst of our move to a brand-new showroom on New York City’s prestigious Fifth Avenue, we continue to keep a finger

As it does every autumn, New York City turns its attention to fashion. This year is no exception, with New York Fashion Week kicking off with Henry Zankov’s debut for Diane von Furstenberg on September 10. The festivities close on September 15 with Thom Browne’s show.

For those who love fashion, New York Fashion Week serves as something of a barometer of the trends in coming months. Some styles are timeless, while others may not stick around for long. As fashion-loving New Yorkers ourselves, our team at Avi & Co. has explored the dominant trends in couture to put together a guide to luxury accessories for the approaching season.

As avid fashion followers know, New York Fashion Week (NYFW) takes place in September each year, bringing designers and haute couture lovers from around the world to Manhattan. But for those who are not as familiar with the fashion world, this timing can be confusing: Although NYFW occurs in early September, just as summer

As the first tendrils of autumn begin to unfurl, we welcome cooler days and longer nights, crisp mornings and changing foliage. Labor Day weekend marks the unofficial end of summer, and as we transition back into the routines and structure of fall, we celebrate the beginning of a favorite season. Fall signifies a chapter of leaving the old behind, as leaves turn from goldenrod to russet and then float down to the ground. Yet it is also a season of new beginnings, of preparation, of embracing change and evolution.

With autumn comes the ramp-up to the holiday season, as Halloween costumes are sewn, children begin drafting their Hanukkah and Christmas lists, and Thanksgiving menus are planned and then solidified. But between the golden hours of late summer and the eager thrum of the holidays lies a season of warm spices, cozy sweaters, and laidback evenings. We ought not overlook the joy of fall itself while we celebrate what came before and anticipate the next season. Autumn deserves the

We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into your style before everyone else catches on to the shift.

As bland neutrals give way to bright, buoyant hues, ensure you are ready to make the most of a season when there is no such as too much color. We are thrilled to showcase a selection of bold and memorable luxury watches from Avi & Co., each of which incorporates a symphony of color without sacrificing impeccable craftsmanship and meticulous design.

From the gem-set beauties of the Hue Collection to the playful whimsy of our Frosted Rainbow watches, we have curated an unmatched celebration of color. Which piece will you choose?

Runway reporters have zeroed in on a few key trends that are dominating the fashion world this year. While there are many different hues to choose from, one

Where are you jetting off to this summer? For many of us, a vacation to Europe is the perfect opportunity to soak up some sun and explore destinations from cosmopolitan cities to relaxing, sandy beaches. Summer 2026 is all about European indulgence: food, wine, beach clubs, and world-class museums. Europe from June through August is the perfect place to slow down, explore a new culture, and reconnect with the finer things in life.

As you prepare to cross the Atlantic, make sure you pack all of the luxury accessories you will need on your vacation. The most important item on your packing list? Your watch box, of course. You might even want to treat yourself to a sophisticated new timepiece before you leave. This summer, we are leaning into the classic and timeless aesthetic of Patek Philippe, an ideal companion for any European adventure.

Join us as we take a tour of seven top European destinations for your summer adventures. Our experienced team has chosen the perfect Patek Philippe watch

Christopher Nolan’s The Odyssey lands in theaters this weekend with all of the splashiness and fanfare that one might expect from a movie that is expected to be the blockbuster of the summer. Without a doubt one of the greatest directors of our time, Nolan’s reputation precedes him. Movies like The Dark Knight, Interstellar, Oppenheimer, and Inception stand out as some of his career highs. These generation-defining films have made an undeniable impact on the cultural zeitgeist of our modern era.

With the premiere of The Odyssey, we are excited for Nolan’s take on the classic Homeric epic, which dates back to the 8th century BC. The story follows Greek hero Odysseus, whose journey home after a ten-year war in Troy is plagued by all kinds of ills, ranging from sea monsters to sorceresses and even a few Olympian deities. Though the movie was filmed in six different countries, it is set upon the Aegean Sea and on islands therein.

The global anticipation for this sweeping film has inspired