Splashy Summer Colors: Bright Luxury Watches by Avi & Co.

We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into your style before everyone else catches on to the shift.

As bland neutrals give way to bright, buoyant hues, ensure you are ready to make the most of a season when there is no such as too much color. We are thrilled to showcase a selection of bold and memorable luxury watches from Avi & Co., each of which incorporates a symphony of color without sacrificing impeccable craftsmanship and meticulous design.

From the gem-set beauties of the Hue Collection to the playful whimsy of our Frosted Rainbow watches, we have curated an unmatched celebration of color. Which piece will you choose?

Runway reporters have zeroed in on a few key trends that are dominating the fashion world this year. While there are many different hues to choose from, one thing is certain: minimalist, neutral dressing is on its way out, and bold, vibrant shades are back with a vengeance.

Accessories like luxury watches are one of the easiest ways to lean into the fashion trend of the moment. You do not have to overhaul your entire wardrobe to strap on a bright, eye-catching timepiece that elevates your daily ensemble with finesse and flair. As you look for the perfect accessories to brighten up your summer days, keep these hot colors in mind.

Citrus Hues: Tangerine orange, lemon yellow, zesty lime. Even grapefruit pink is having its moment on the runway, and we are loving the brightness and lightness that these shades bring. A citrusy pop of color is the perfect way to liven up any look.

Powder Blue: Light, cool blues have worked their way into our summer palette. These shades are typically associated with a more wintery look, but designers are switching things up and showcasing baby blues and sky shades even in warmer weather. A powder blue watch this summer offers a touch of unexpected elegance that flatters every skin tone.

Tomato Red: Some of our favorite colors this year are eminently edible. From butter yellow to olive green to tomato red, the sensuality and succulence of these hues transport us to a land far away. Bright, bold reds have never taken a backseat in fashion, and this year is no exception. Make a statement when you opt for this head-turning hue.

Blush Pink: Romantic colors are back, and blush pink is taking the lead. This powdery, feminine hue is often associated with the effervescence of tulle, lace, and other floaty fabrics. Pairing pink with more geometric or blocky silhouettes is an excellent way to upend expectations and show off your fashion know-how.

Whichever colors you lean into this season, do not be afraid to mix and match. When you have true luxury in your wardrobe, you do not need to play it safe. A timeless watch from Avi & Co. gives you the opportunity to showcase your personality without compromising on sophistication, style, and verve.

Without further ado, we invite you to join us as we explore the endless possibilities of colorful timepieces. Each one of these spectacular creations was crafted with you in mind. Discover breathtaking hues you will not find anywhere else, and embrace a new and vivid chapter.

Citrusy shades are one of our favorite trends this season. We love the brightness and bite of these memorable colors, which have been dominating runways from Paris to London and from Milan to New York City. This summer, you can embrace lemon yellow and clementine orange flair with our Color in Motion collection of vibrant rubber straps.

Above, we have pictured the Color in Motion straps in yellow and orange with our famous Iced Collection watches. The Iced Collection is known for its diamond-set decadence. If you already own an Iced Collection watch, you can purchase the Color in Motion straps separately and easily switch between the straps and the glamorous rubber bracelet. These watches are available in 18K white gold or 18K rose gold, and you can also choose from three different sizes: 37 mm, 40 mm, and 44 mm.

If you are seeking that hint of lime in your summer color palette, look no further than our Hue Collection, where translucent diamonds give way to a rainbow of colorful gems. The Hue Collection watches are available in four different iconic shades. For a splash of citrus, we love the green tsavorite watch, which offers a stunning green look that rises above any other.

Since its release in 2024, the Hue Collection has been a celebrity favorite. Floyd Mayweather, the American boxing professional, owns all four Hue Collection colors.

Sky blue has never looked better. Discover one of the most popular shades from our iconic Color in Motion collection, pictured here paired with a 40 mm 18K white gold Iced Collection core. The cool tone of the luminous white gold is the perfect compliment to the mineral blue strap, which evokes the morning sky without a cloud to disrupt its eminence.

On the watch’s bezel and dial, find countless captivating diamonds cut into elegant baguette shapes. Even the watch’s crown is set with diamonds, allowing this watch to refract light from every angle. With gem-set elegance from the diamonds and sporty chic style from the sky blue rubber strap, this timepiece is a study in contrast and companionship.

Tomato red is, without a doubt, one of the hottest colors of the season. When we think about red watches, the first timepiece that comes to mind is the red ruby watch from our memorable Hue Collection. This glamorous timepiece is entirely covered in naturally mined rubies that decorate its dial, bezel, and bracelet. The countless baguette-cut stones are meticulously chosen and set to provide a sophisticated design that is completely unlike anything else on the market today.

Of course, the Hue Collection is not your only option for a venture into the world of vibrant red accessories. Our Color in Motion rubber watch straps are also available in a bright red shade that pairs perfectly with the Iced Collection core:

For this eye-catching timepiece, we opted for a 37 mm Iced Collection watch crafted from 18K white gold. The coolness of the white metal allows the bright red strap to truly make a statement, demonstrating fire and passion to the maximum.

To channel the power of blush pink, choose from our pink sapphire Hue Collection watch (shown above) or our Frosted Rainbow watch (shown below) paired with the pink Color in Motion rubber strap. Pink sapphires are decadent and romantic, offering a feminine touch to our classic gem-set line. With a 44 mm silhouette, however, this watch can work for wearers of either gender, allowing you a chance to showcase your personality in color.

The Frosted Rainbow watch takes our classic Frosted Collection to new heights with a bezel decorated by a rainbow of colorful sapphires. Here, we have paired that design with the blush pink Color in Motion strap, offering a playful and whimsical exploration of color. Choose from 18K white gold or 18K rose gold to personalize your look.

Here at Avi & Co., our decadent watch lines are just one part of all that we offer. With decades of expertise behind us, we have curated a renowned collection of luxury watch brands from around the globe, including Rolex, Richard Mille, Audemars Piguet, and Patek Philippe. Our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our Diamonds by Avi & Co. jewelry line, perfect for the sophisticated modern woman, when you visit.

Make an appointment today to shop with us in person today. We cannot wait to offer you a warm welcome into our Avi & Co. family.