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Every so often, we come across a truly unique and incredible watch. We like to think that every watch in our elite inventory is special for the right buyer. But at the end of the day, a few of our timepieces are undeniably rare and singular in a way that sets them apart from the rest. Today, we unveil one of those unparalleled pieces: the Rolex Daytona Barbie.

She is a vision in pink. She is a celebration of color, bold style, and personality. She is the center of attention in every single room. We are not talking about Mattel’s iconic Barbie doll, but rather the Rolex watch that has earned the very same nickname. This is a watch that is on every collector’s radar, but one that very few will have the privilege of seeing in person, let alone making it their own.

We recently acquired a Rolex Daytona Barbie edition, limited to just 10 pieces ever produced, and there is no denying it: She took our breath away. With countless pink sapphires and stunning design languages that evokes the line’s

When you imagine the paramount luxury watches of today, the Patek Philippe Nautilus might just be one of the first timepieces that comes to mind. These elegant, opulent sports watches originally hail from the 1970s, but they are just as modern and sophisticated today as they were half a century ago. With their memorable porthole-shaped bezels, distinctive design language, and exceptional craftsmanship, these watches are truly the creme de la creme.

There is a reason that a stainless steel sports watch from fifty-some years ago has remained a staple of the horological world. The Patek Philippe Nautilus is almost impossible to categorize. While its initial debut painted it as a paradox that transcended the stereotypical division between sports watches and luxury timepieces, its lasting impact has reached past that split. Now, the Geneva-based maison has expanded the Nautilus collection far beyond its initial purview, offering numerous complications, precious metal finishes, and exceptional

In the world of luxury watch collecting, Richard Mille is a relative newcomer. Established in 2001, the brand has been a part of the horological scene for just over twenty-five years. Even in this short period of time, however, Richard Mille has been able to elevate its status to sitting comfortably among the top echelon of Swiss watch brands. With avant-garde designs, unparalleled engineering prowess, and memorable celebrity and athlete partnerships, there is no brand on today’s watch market quite like Richard Mille.

Those who love Richard Mille appreciate the maison’s distinctive design language, architectural appearance, and sporty functionality. At the same time, others push back against the brand’s popularity, considering the watches unsightly and perhaps too disruptive to the classic luxury watch aesthetic. For our part, we enjoy Richard Mille’s penchant for upturning expectations and pushing the bounds of the traditional horological world into new spaces.

A Richard Mille watch

Luxury watch collecting comes in all different flavors. Some collectors prioritize upscale sporty designs from names like Audemars Piguet or Rolex. Others gravitate toward avant-garde aesthetics from trendsetters like Richard Mille or Hublot. But for the collectors who appreciate a powerful link to centuries of tradition, highly desirable complications, and unparalleled craftsmanship, there is one name that stands out above the rest: Patek Philippe.

You might know the Patek Philippe brand best through its flagship luxury sports watch collection, the Patek Philippe Nautilus. A product of the quartz crisis in the 1970s, the Nautilus line ushered in a new era of popularity for Patek Philippe’s brand, one that had celebrities and watch collectors alike scrambling to get their hands on limited releases and special editions under the Nautilus umbrella. While we will discuss the Nautilus today, it is crucial to remember that Patek Philippe’s impressive legacy predates the dawn of the stainless

Investing in a luxury watch goes well beyond the here and now. When you take home an iconic green Rolex box, you are purchasing an heirloom that your descendants will treasure for generations to come. Of course, you will also want to wear and enjoy it plenty now, imbuing it with its own history and memories that will carry through the years.

The heirloom potential of luxury watches is one of the reasons why we love these elegant timepieces so deeply. There is something unique about a purchase like this that goes beyond even some of the other key purchases you will make: your home, for instance, or a wedding dress. A high-end timepiece is an artifact of your life, a symbol of what makes you you. It is an emblem of your success, hard work, and legacy that you leave behind.

The watch that you choose today is the first chapter in a story that reaches well beyond your own lifetime. It will carry with it every memory that you make: engagements, weddings, the birth of your children, major promotions,

When it comes to luxury watch collecting, there are virtually endless different options to consider. From storied relics that emphasize traditional craftsmanship and timeless designs to avant-garde creations that show off modern aesthetics and limitless complications, the world of luxury timepieces is diverse and vast. However, there is one timepiece that manages to straddle the chasm between traditional sensibility and modern functionality.

Meet the Audemars Piguet Royal Oak, a 1970s sports watch that has made an indelible mark on modern watchmaking and which hails from a manufacturer with centuries of history behind it. For today’s watch collectors, the Royal Oak line symbolizes a perfect marriage of impeccable Swiss watchmaking techniques and contemporary complications as well as a timeless aesthetic that has transcended the fleeting trends of the fashion industry to become a horological icon.

At Avi & Co., we have been immersed in the luxury watch industry for decades. Our team

From its inception in 1839, the Swiss watchmaker Patek Philippe has built an impressive reputation for luxury and haute horlogerie. Timepieces from this legendary brand have been worn by royalty, A-list celebrities, and renowned athletes around the world, making it stand out amongst even an already elite crowd of luxury timepiece companies.

That said, aesthetics is far from the only factor that renders Patek Philippe watches truly singular. These exquisite creations often showcase a plethora of memorable complications, from minute repeaters to chronographs to perpetual calendars and everything in between.

As leaders in the luxury watch space, our team at Avi & Co. strives to keep a finger on the pulse of the latest and greatest in watch complications. Join us as we travel through the highlights of Patek Philippe’s complication options, ranging from the famous to the little-known. Along the way, you might even fall in love with a complex watch that raises the bar on luxury.

Swiss watch brand Patek Philippe is renowned across the globe for centuries of innovation, prestigious craftsmanship, and luxurious timekeeping. Founded in 1839 in Geneva, the company has a storied legacy of watchmaking. The Patek Philippe name in and of itself ushers in a sense of sophistication and timeless appeal that every horological collector cherishes.

Patek Philippe is behind more than a few iconic watch lines, but its flagship Grand Complications line is perhaps the most advanced and lauded. In this elite collection, Patek Philippe offers some of the most complex timepieces in the world. Here, modern innovation and precise engineering meet traditional craftsmanship and meticulous attention to detail. Grand Complications watches exceed every expectation, launching fine watchmaking into a new sphere of accomplishment.

Join us as we embark on a tour of Patek Philippe’s most prestigious line. You might even discover a Grand Complications timepiece that you want to make your own.

For some luxury watch lovers, buying your first high-end timepiece is only the first in a series of transactions to build your dream watch collection. Furthermore, while the watch you start with may become a cherished favorite, it may also become a pathway to an upgrade down the line.

Savvy horological collectors want flexibility and ease from their business relationships, and at Avi & Co., that is exactly what we offer. We strive to be a full-service, one-stop shop for all of your watch and jewelry collection needs. From purchasing watches to consigning, trading, and selling, we are there for you in every chapter. We even have a partnership with a collateral lending provider to help you make the most of your high-end assets.

So, what are your options as you work to better your watch collection and acquire truly incredible timepieces? Join us as we explore our entire suite of services: consignment, trades, sales, and purchases.

We begin with the simplest

The miniature watch trend is dominating fashion publications and red carpets around the world, as celebrities of all genders embrace smaller silhouettes and subtle details. But just because a watch is small does not mean it has to be forgettable. A timepiece offering the contemporary petite stature combined with eye-catching aesthetics makes a major impact.

Enter, the Avi & Co. Iced Collection Mini watches. A sized-down expression of our inaugural Iced Collection, these miniature creations combine stunning natural diamonds with precious metal construction and timeless appeal. Best of all, their smaller size allows for endless options when it comes to styling and accessorizing. Discover the possibilities behind your new favorite timepiece, and see how you can embrace the miniature watch trend.

Have you met the latest addition to our lineup of bespoke Avi & Co.