&noscript=1 />

Celebrities

  1. Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!

    Avi & Co. Creates Custom Jewelry for Legendary Celebrities such as this Four-Leaf Clover Diamond-Pave Chain for Floyd Mayweather. The Money Team, Certified by Avi & Co. is Engraved on the Back.

     

    In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!

     

    Read more »
  2. Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection

    American Boxer Floyd Mayweather Wears the Avi & Co. Limited Edition White Gold AH17 44 mm Timepiece While Sharing his Diamond-Pave Watch Collection.

     

    It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!

    Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,”

    Read more »
  3. From the Big Apple to the Design District

    The New York City Skyline at Night Beside the Design District’s Skyline in Miami During the Day.

     

    Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family.

    How are you staying so calm during all of this? I wonder as I jokingly point out his tapping feet. With a million things happening at the same time, the emails that kept accruing during our interview, it’s no wonder Avi has a lot on his mind. “Both of my phones don’t stop ringing,” he laughs, just as his phone mockingly proceeds to ring.

    Read more »
  4. Avi & Co., New York City’s Luxury Watch Retailer

    Avi Hiaeve, founder and CEO of Avi & Co., Holds Brooklyn Nets 10-Year-Anniverasry Custom Diamond Chain in Outstretched Hand.

     

    Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. They offer hard-to-find timepieces that generations can pass down.

    Avi Hiaeve, the CEO, moved from Israel to the greatest city in the world, New York City. At 16, he knew he wanted to open his own store. Now, Avi sells high-end

    Read more »
  5. Two of the Most Iconic Celebrity Watches Sold at Auction

    Rolex Paul Newman Timepiece with a Rolex Wristwatch Newspaper Background

     

    People enjoy noticing what other celebrities are wearing on red carpets and in their day-to-day lives. Collectors love when one of those items makes its way to an auction house. Like Elizabeth Taylor and her Serpenti watch, the timepiece becomes a part of their signature style. Pieces like Princess Diana’s Vacheron Constantin diamond watch inspire new models even to this day.

    The brand bought back John F. Kennedy's Presidential Omega in an auction for $350,000 in 2005. It now resides at the Omega Museum in Bienne, Switzerland. Albert Einstein’s Gold Longines inscribed with his name on the caseback sold at auction for $596,000 in 2008.

    It’s this connection to these renowned icons that gives these timepieces their value and story. Let’s look at two of the

    Read more »