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  1. Luxury Watch Expert and Rolex Author, Giorgia Mondani

    Luxury Watch Expert and Rolex Author, Giorgia Mondani Posing on a Chair

     

    Luxury watch expert Giorgia Mondani is a fresh, strong face in the watch world. With the support of her husband and parents, she discovered a new way to do business in the watch industry. A Renaissance woman, Giorgia published watch books under Mondani Books. She also founded Mondani Web for watch dealers and created Mondani Magazine to spread the horological culture with reliable information.

    Giorgia was born in Geneva, Italy in 1984. She recounted to me how

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  2. Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection

    American Boxer Floyd Mayweather Wears the Avi & Co. Limited Edition White Gold AH17 44 mm Timepiece While Sharing his Diamond-Pave Watch Collection.

     

    It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!

    Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,”

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  3. Did You See Bad Bunny’s Bling at the 2023 Billboard Latin Music Awards?

    Richard Mille RM 011 Titanium Timepiece with Light Blue Rubber Strap Beside a Black Apple Ultra 2 Smartwatch on a Blue and Purple Background.

     

    The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied for second-most nominations, and he performed his new song Un Preview to an exuberant crowd.

    The Puerto Rican rapper and singer took home 7 awards, including the biggest prize of the evening, Artist of the Year

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  4. Beauty & The Geek: Luxury Watch Vs. Smartwatch

    Richard Mille RM 011 Titanium Timepiece with Light Blue Rubber Strap Beside a Black Apple Ultra 2 Smartwatch on a Blue and Purple Background.

     

    Available on September 22nd, 2023, Apple will be releasing their new products to their Apple Watch line. These will include the SE, Series 9, and Ultra 2 smartwatches. With new releases every year, how do these gadgets compare with the tried and true? It may not be a fair fight, but the growing attention to these products is an interesting development in the history of timepieces that warrants another look.

     

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  5. Luxury Watch Brands Step Out of Their Comfort Zone

    Richard Mille 68-01 with Colorful Skeleton Dial and Black Rubber Strap on a Black Background.

     

    Businesses are allowing more of an expressive dress code, accepting brighter colors in formal situations. Not only are colorful dials aesthetically pleasing, but they create stunning photos.

    Social media has played a larger role in luxury watch brands and trends. Even collectors are seeking timepieces that stand out from the crowd. This year, you can expect to see a lot of green (like the

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  6. Father’s Day Watch Stories and Gifts for Dad

    Avi Hiaeve, His Son, and His Father All Cut the Ribbon at Avi & Co.’s Newest Miami Boutique.

     

    At Avi & Co., we are celebrating Father’s Day with luxurious gifts for dad that can be passed down for generations. Our CEO and founder, Avi Hiaeve, grew up surrounded by watches and jewelry. He worked at his dad’s jewelry store in Long Island a few days a week when he was 14 years old. While his dad was a watchmaker in Russia, the hobby of timepieces is what inspired Avi to go into the industry. Now, Avi is a dad of five, and he enjoys sharing his passion with his eldest son.

    Inspired by Avi’s experience with his family, I wanted to learn more about other people’s experiences with watches and their families. I asked a few people to share with me a watch story involving the father figure in their life. I was touched by the memories that were shared.

    These

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  7. Luxury Timepieces Perfect for a Miami Design District Tan Line

    Miami Design District’s Fly’s Eye Dome Surrounded by Palm Trees and Store Fronts

     

    Most known for its immaculate beaches, bustling nightlife, and art deco architecture, Miami is also the epitome of an exclusive lifestyle. Miami has a style all its own: backless dresses, vibrant-colored crop tops, stylish shorts, and, of course, lavish jewelry. With the constant heat of Florida, everyone tends to dress in light fabrics for most of the year.

    Jewelry gives the wearer

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  8. Upcoming Watch Trade Shows and Conventions & Why They’re Important

    3 Sterling Silver Audemars Piguet, Patek Philippe, and Rolex Timepieces are Displayed on a Blue Platform with 4 Lights Spotlighting Them

     

    As a watch enthusiast, attending watch trade shows and conventions are thoroughly engaging. Tradeshows have everything: watches, accessories, and even software. “The importance of trade shows,” Avi & Co.’s Sales Manager Roman Sionov says, “is that it gives you an idea of the current state of the market, how the prices are doing, and what current inventory is out there. This could mean that there are a lot of new watches or very little inventory at the moment. If there’s little inventory, the prices tend to go up. If there’s a lot of inventory in the shows, that tells us that prices might be coming down a bit because a lot of people have watches and want to offload.”

    Conventions, on the other hand, are a great platform for businesses such as

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  9. Holiday Gift Guide 2022: 10 Best Luxury Watches for Men

    Red Richard Mille RM11-03 Half Unwrapped from Christmas Wrapping Paper

    Dear Santa, All I want for Christmas is a watch…

    We know how busy the holiday season can be, with all the cooking and decorating, making plans with friends and family, and shopping for all those special people on your list. Whether you’re shopping for your watch aficionado grandpa, fashionable brother, or even just treating yourself, we have a variety of timepieces that will wow as soon as it exits the box.

    Here are the 10 best luxury watches that every man will adore:

        1.  Richard Mille RM030: Rose Gold & Titanium, Transparent Dial

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  10. Two of the Most Iconic Celebrity Watches Sold at Auction

    Rolex Paul Newman Timepiece with a Rolex Wristwatch Newspaper Background

     

    People enjoy noticing what other celebrities are wearing on red carpets and in their day-to-day lives. Collectors love when one of those items makes its way to an auction house. Like Elizabeth Taylor and her Serpenti watch, the timepiece becomes a part of their signature style. Pieces like Princess Diana’s Vacheron Constantin diamond watch inspire new models even to this day.

    The brand bought back John F. Kennedy's Presidential Omega in an auction for $350,000 in 2005. It now resides at the Omega Museum in Bienne, Switzerland. Albert Einstein’s Gold Longines inscribed with his name on the caseback sold at auction for $596,000 in 2008.

    It’s this connection to these renowned icons that gives these timepieces their value and story. Let’s look at two of the

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