THE PIECE
The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
Blogs & News
Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
The King of Bling Avi & Co.’s Miami Grand Opening
Avi & Co. cut the ribbon in front of their second paradise-infused boutique on May 4th, 2023. A family-owned, highly trusted luxury watch retailer, Avi & Co. sells hard-to-find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex....
Up Close and Personal with Newfound Legend of the Jewelry Industry: Avi & Co.’s Avi Hiaeve
By now, you know Avi’s backstory - how he moved to New York City from Israel with his family when he was 14 years old. How he wanted to own his own business at 16 with the experience he gained...
Upcoming Watch Trade Shows and Conventions & Why They’re Important
As a watch enthusiast, attending watch trade shows and conventions are thoroughly engaging. Tradeshows have everything: watches, accessories, and even software. “The importance of trade shows,” Avi & Co.’s Sales Manager Roman Sionov says, “is that it gives you an...
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From the Skies to the Sea, An Adventure with Avi & Co.’s Breitling Watches
A Brief History of Breitling Watches Léon Breitling did not let the hindrance of Switzerland’s recession get in the way of his vision for mastering time. Founder of Breitling, he opened his first workroom in 1884 when he was just...
While some trends can be immediate, powerful watch trends are slightly slower. Staying on top of the trends in the horological world is an excellent way to reflect your commitment to style, innovation, and luxury. “Predicting watches is very different...
Exclusive Valentine’s Day Gift Ideas: Watches for Women
Each Valentine’s Day, people of all ages exchange roses, fancy chocolates, and sentimental greeting cards. In the 18th century, legend says that St. Valentine himself was the cause of this romance, as he wrote his lover a note that he...
Two of the Most Iconic Celebrity Watches Sold at Auction
People enjoy noticing what other celebrities are wearing on red carpets and in their day-to-day lives. Collectors love when one of those items makes its way to an auction house. Like Elizabeth Taylor and her Serpenti watch, the timepiece becomes...
Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection
It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries! Mayweather had the opportunity to speak with...
Top Luxury Watches and Their Athlete Ambassadors
Tennis Professional Serena Williams One of the best tennis players and most famous professional athletes, Serena Williams has won 23 Grand Slam titles, more than any other woman or man. Her sister Venus and she have also won 14 Grand...
Spending Time with Watch Author and Collector Matt Hranek
A Man and His Watch tells the stories of coveted watches from around the world. Author Matt Hranek conducts interviews about historic and never-before-told watch stories from Paul Newman’s Rolex Daytona to Omega Moon watches, Sylvester Stallone’s Rolex Submariner, and...
An Exclusive Interview with Avi Hiaeve
Avi and Co. is a family-owned business with one of the most highly trusted luxury watch retailers located in the heart of the Diamond District in Manhattan. They sell hard-to-find timepieces that are true investment pieces with great value and...
The Best Summer Movies & Their Watches
Summers are all about relaxing on the beach, drinking margaritas by the pool, and having romantic picnics by the lake. However, on those unfortunate rainy days, we love to sit inside with a movie that we can recite from beginning...
Where Are All of the Luxury Watches?
INVEST Jaded collectors during the pandemic were wondering how else they could invest their money with the lack of summer vacations and live entertainment. Collectors (and even those curious newcomers) decided to invest in thousands of dollars worth of luxury...
Richard Mille RM 055: Avant-Garde Watch Engineering and Designing at its Finest
In the world of primo watch engineering, design, and functionality, the Richard Mille RM 055 has become a quintessential benchmark in terms of sublime technical innovation, exclusive materials, and visual brilliance. The watch is made to effortlessly transcend the boundaries...
The Richard Mille 67-02 is an extraordinary masterpiece of Swiss watchmaking. With its impeccable engineering and stunning design, this timepiece seamlessly merges boundless functionality with enduring form. Every intricate detail of the watch is meticulously crafted to perfection, showcasing the...
Audemars Piguet Watches Represent Beauty, Innovation, Timelessness, and Luxury
Audemars Piguet has transformed the world of luxury watches by reinforcing its Swiss heritage, meticulous attention to detail, and iconic timepieces that can last a lifetime. The company was started by two innovative and passionate watchmakers, Jules Louis Audemars and...
Patek Philippe Watches: A Symbol of Sheer Luxury, Unmatched Designed, and Stunning Artistry
In the fantastic and elegant world of watchmaking, Patek Philippe is among only a handful of visionary brands that are synonymous with brilliance and prestige. Founded in 1839, the company has effortlessly pushed the boundaries of elegant and artistic watchmaking...
Rolex Day-Date: A Symbol of Elegance Class and Stature
Introduced in 1956, the Rolex Day-Date is a true masterpiece both in terms of aesthetic brilliance and functional engineering. In addition, it was also the first timepiece launched by the company that displayed both the day of the week as...
Richard Mille RM 030: Avant-Garde Watch Designing and Engineering At Its Best
The Richard Mille RM 030 is a cutting-edge watch with an elegant design and futuristic functionalities. As an innovative and visionary watch company, Richard Mille has always strived to maintain a highly sophisticated and specialist approach to designing unique watches...
The Rolex Submariner: The Watch That Goes from Outdoor Sports to Dinner with Ease
If you are considering buying a Rolex Submariner, you have found one of the few luxury watches that can be worn while swimming in oceans, playing outdoor sports, or going out to dinner . It's one of Rolex’s most sought-after...
Audemars Piguet Collaboration with Matthew Williams
The Audemars Piguet Royal Oak, a paragon of luxury watchmaking, recently embarked on an exciting new chapter through its collaboration with Matthew Williams, a name synonymous with innovation in the fashion industry. This partnership melds the timeless elegance of Audemars...
Breitling Watches, From Aviation Tool to Fashion Icon
Breitling watches are known worldwide for their elegance and precision. They have long outgrown their aviation roots to become a fashion statement that blends functionality with style. Breitling's timing couldn't be any better. We are now seeing the dawning of...
Cartier Watches, Elegant Timepieces from the Renowed Jewelry Designer
Cartier is a name that resonates with luxury and nearly unobtainable elegance, and Cartier watches are a natural extension of that. While its roots lay in the world of fine jewelry, its mastery extends beyond sparkling gems, crafting an equally...
Understanding the Complexity of the Patek Philippe Grand Complications 5208R
The Patek Philippe Grand Complications 5208 is an incredibly complex wristwatch celebrated as a technical and aesthetic masterpiece among modern Grand Complications. This luxury wristwatch combines three of the most revered complications in the horological world: a minute repeater, a...
The Patek Philippe Calatrava: A Convergence of Sophisticated Artistry and Mechanical Brilliance
The Patek Philippe Calatrava embodies the essence of luxury, style, and minimalism in watch design. It is a timepiece that Avi & Co. admires due to its timeless appeal. Despite its traditional and minimalist aesthetics, Patek Philippe consistently introduces refined...
I Went Shopping for Rolex for Sale and Guess What I Found?
As I rolled out of bed on that cold autumn morning, I had only one mission in mind: find a Rolex for sale and buy one for myself. Buying a Rolex has been a recurring dream of mine for years....
Exploring the Enduring Legacy of the Rolex Explorer
The Rolex Explorer stands as a remarkable example of sophisticated watch engineering and timeless elegance in the world of functional timepieces. Among the legendary watchmakers, Rolex effortlessly embodies a rich heritage, unparalleled craftsmanship, and enduring aesthetics. The attention to detail...
Patek Philippe Nautilus and Calatrava, Modern vs. Traditional Watch Designs
The Patek Philippe Nautilus and Calatrava are two of the most illustrious lines from the legendary watchmaker known for unparalleled elegance and craftsmanship. For over 180 years, Patek Philippe has stood as a towering name in the world of luxury...
Patek Philippe Rose Gold Watches, the Epitome of Sophistication
Patek Philippe rose gold watches are the rarest and most sophisticated timepieces in the watchmaker’s entire catalog. They’re stylish and exotic, making them stand out on any wrist. This is why they’re highly sought after despite being the most expensive...
Why Investing in a Richard Mille Watch Can Be a Smart Financial Decision: Risk vs. Reward
As a watch enthusiast or investor looking for a good quality and potentially–profitable timepiece to invest in, a Richard Mille watch should be on your list of considerations. Although they’re pricey (arguably the most expensive watch in the market), Richard...
The Top Reasons to Consider Buying Breitling Watches
Breitling watches are known worldwide for their elegance and precision. They have long outgrown their aviation roots to become a fashion statement that blends functionality with style. Breitling's timing couldn't be any better. We are now seeing the dawning of...
Patek Philippe Watches: The Pinnacle of Legendary Watch Engineering and Style
In the world of luxury watches, where style and opulence are elegantly merged with precision and sublime watch engineering, Patek Philippe watches stand as the epitome of desirability and excellence. Founded more than 180 years ago in 1839, Patek Philippe...
The Patek Philippe Watch: An Elegant Timepiece In a Class of Its Own
If you're a Patek Philippe watch fan, you're likely familiar with their iconic marketing slogan: "You never actually own a Patek. You merely look after it for the next generation." When we consider this statement from a broader perspective and...
The Rolex Sky-Dweller: A Lavish Testament to Timeless Sophistication and Effortless Style
In the complex but elegant realm of modern watchmaking, the Rolex Sky-Dweller stands as an epitome of enduring craftsmanship and awe-inspiring sophistication. It is a beacon of style, class, and sheer prestige. This exemplary watch effortlessly combines refinement with meticulous...
The Rolex Yacht-Master: A Sublime Testament to Form and Function
The Rolex Yacht-Master is not a watch just for those that sail. It is an exquisite embodiment of horological engineering. The Yacht-Master seamlessly combines sheer luxury with innovative functionality. Rolex has managed to produce a benchmark timepiece that has, for...
The Richard Mille RM 11-03 Watch Is In a Class Apart
The Richard Mille RM 11-03 is an extraordinary masterpiece with its avant-garde design and unparalleled craftsmanship. This timepiece transcends the boundaries of traditional watchmaking, propelling us into a realm where time becomes more than just a measurement. Every intricate detail...
Richard Mille RM 11-02: A Beautiful Marriage of Brilliant Design and Innovative Elegance
The Richard Mille RM 11-02 exemplifies uncompromising craftsmanship in the realm of innovative watchmaking. masterpiece effortlessly pushes the boundaries of conventional timekeeping, seamlessly blending cutting-edge technology and materials with unparalleled visual brilliance. Truly breathtaking, this timepiece is a testament to...
Sell Richard Mille Watches NYC
If you want to sell your Richard Mille watch, you have come to the right place! Avi & Co. is the number one purchaser of Richard Mille and other Swiss luxury watches in New York City. We offer the highest...
Richard Mille RM 11-03: The Fusion of Exquisite Design and Revolutionary Watch Engineering
The Richard Mille RM 11-03 is a futuristic and highly exclusive timepiece that exudes brilliance and prestige. It is an avant-garde horological masterpiece that effortlessly combines modern mechanical engineering with stunning design. The watch is the epitome of the company's...
Rolex Panda & Kermit: Iconic Color-Themed Models
The Rolex Panda, with its striking monochromatic tones, and the vibrant Rolex Kermit, characterized by its bold green bezel, are exemplars of Rolex’s innovative approach to design. These models exemplify how color can transform a watch from a mere timekeeping...
Rolex Watches: How the Iconic Brand Found Success During The Covid-19 Pandemic
Rolex, an iconic watch brand with its own dedicated following, experienced a surge in demand during the Covid-19 pandemic. How did this happen? By strategically releasing limited-edition models, Rolex inadvertently created a frenzy in both the hearts of loyal enthusiasts...
The Rolex Datejust: A Timeless Emblem of Success, Prestige, and Endless Style
The Rolex Sea-Dweller is the pinnacle of watchmaking ingenuity and innovation. It stands as a stunning example Rolex’s unmatched and enduring dedication to producing precise, beautiful, and highly durable timepieces. It is also a testament to the brand's love for...
The Rolex Explorer: A Symbol of Rugged Masculinity, Adventure, and Elegance
The Rolex Explorer is the classic embodiment of hidden elegance and innovative reliability, effortlessly capturing the very essence of the spirit of adventure, masculinity, and style. A refined and understated timepiece, the Explorer's design philosophy is a testament to enduring...
The Rolex GMT-Master II: A True Testament to Functional Brilliance and Artistic Mastery
The Rolex GMT-Master II captures the very essence of watchmaking brilliance and innovation, beautifully marrying functionality with enduring sophistication. The watch is an ultimate statement piece designed for connoisseurs and wayfarers. However, the GMT-Master II is so much more than...
The Rolex Kermit, Hulk, & Starbucks Submariner Collection
The Rolex Submariner collection, encompassing the vibrant Rolex Hulk, the celebratory Rolex Kermit, and the contemporary Rolex Starbucks, stands as a testament to Rolex's mastery of luxury dive watches. Since its inception in 1953, the Submariner has redefined the standards...
The Rolex Sea-Dweller: The Watch for Deep Sea Divers and Lovers of Luxurious Watches
The Rolex Sea-Dweller is the pinnacle of watchmaking ingenuity and innovation. It stands as a stunning example Rolex’s unmatched and enduring dedication to producing precise, beautiful, and highly durable timepieces. It is also a testament to the brand's love for...
