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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
New Arrivals: Avi & Co. Jewelry Collection
You already know Avi & Co. as your trusted purveyor of luxury watches. Our three showrooms, located in New York City, Miami, and Aspen, offer the finest upscale timepieces on the secondary market – with brands like Rolex, Audemars Piguet,...
Our Favorite Watches in the Art World
Artists of all different mediums have embraced luxury watches as a natural outlet for their personal senses of style. Painters, photographers, musicians, sculptors, and many other creatives have fallen in love with the unique and meticulous artistry behind some of...
Gift Guide: The Best Watches for Dad and Grandpa
There is someone on every holiday shopping list who feels virtually impossible to shop for. Maybe it’s the dad who has everything, the grandfather who loves hard-to-find collectibles, or the brother who’s after the latest tech finds. No matter what...
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Visit Avi & Co. at Our Aspen, Colorado Location
Avi & Co. has officially opened its latest watch boutique in Aspen, Colorado. This third location is a welcome addition, expanding our presence alongside our existing locations in vibrant New York City and sunny Miami. Nestled in Colorado's Rocky Mountains,...
It’s Ski Season in Aspen: Get Iced Out at Avi & Co.
‘Twas the night before ski season, when all through the state, not a skier was stirring, not one was up late… Come the middle of November, there is a perceptible shift in the Colorado atmosphere. The entire state is poised...
Luxury Watches for Techies: The Re-Emergence of Automatic Mechanical Watches in the Age of Digital
Nowadays, you can’t go anywhere without being surrounded by screens. All modern cars have detailed backup cameras and smart screens. There are smart boards and televisions in every classroom. Many people own a smart TV, a smart phone, a tablet,...
The Watches We Are Grateful for This Thanksgiving
The fall season and the upcoming holidays serve as excellent reasons to practice gratitude and find things to be thankful for in our everyday lives. This year, we are taking a moment to appreciate the finer things in life –...
The 7 Most Iconic Watches From Movies – Plus, Where to Get Your Own Luxury Timepieces
In our everyday lives, we use accessories like luxury watches to signify our commitment to taste, style, and elegance. In the movies, watches are no different – they tell the audience crucial information about the character sporting each timepiece. They...
Richard Mille and Formula 1: Icons of Prestige
Watch enthusiasts around the world have fallen in love with Richard Mille watches. While the brand premiered just over twenty years ago, in 2001, these timepieces have quickly solidified their place among horology’s heavy hitters. RM watches are considered some...
Our Favorite RM Collaborations of All Time
Here at Avi & Co., we have a well-documented love affair with Richard Mille watches. These elite pieces often take inspiration from high-performance sports, and the brand boasts numerous collaborations with well-known athletes, musicians, and even actors. With so many...
Pieces to Pass Down: Your Gift-Giving Guide
As the holiday season grows nearer, many of us are starting to think about the gifts we want to give to show our love and appreciation to family members, friends, and partners. How can we best demonstrate the breadth and...
10 Reasons to Wear a Wrist Watch
Back in the day, watches were tools of necessity – before the age of smartphones, people depended on their wrist watches to tell the time. But now, in an era where smartphones and even smartwatches abound, it might seem like...
The Evolution of the Watch: From Necessity to Accessory
Today’s luxury wristwatches hail from a rich lineage of horological history… so let’s take a trip back in time to explore the origins of telling time and the storied traditions that have ultimately yielded the functional and stylish watches we...
Gender Bending Watch Styles: Men’s Diamond Watches
In the past, many watches have been branded as specifically for men or specifically for women – but these days, those labels have little to no impact on who is actually wearing which watches. For men, diamond-studded watches that may...
For the runners among us, wearing an accessory like a luxury watch might seem excessive – after all, many runners and other athletes opt for sport watches like an Apple Watch, a Garmin device, or even a FitBit. But believe...
Diving into Durability: Water Resistance in Rolex Watches
When it comes to luxury watches, Rolex is a name synonymous with precision, style, and durability. One of the key features that have solidified the brand’s reputation is the remarkable water resistance of Rolex watches. Technology, history, and rigorous testing...
Back in Black: Luxury Black Timepieces
As New Yorkers, we know that wearing all black is an absolute classic choice. Adding the right timepiece to your dark ensemble is the icing on the cake. Whether you choose a black dial, a black bezel, or a fully...
Leather Strap or Metal Bracelet: How Each Defines You
For better or for worse, what you wear – and accessorize with – says a lot about how you are as a person. Do you rock a lot of trendy clothes and patterns? Or do you opt for timeless, classic...
The Best November Holidays for Luxury Watch Shopping
Looking for an excuse to purchase your next luxury watch? At Avi & Co., we’ve got you covered. Whether you are hoping to treat yourself to a little bit of sparkle and shine or you are looking for the perfect...
Avi & Co.’s Holiday Gift Guide: 12 Luxury Watches Between $14,000 and $25,000
There are many reasons why luxury watches make a great holiday gift. An elegant timepiece is an expression of endless love. The meticulous design, precision engineering, and fine materials that go into producing a watch reflect a commitment to quality,...
Top Sporty Chic Patek Philippe Watches
In an era of endless athleisure brands, pickleball clubs popping up left and right, and a common interest in eating well, living well, and looking fabulous, the best investment you can make is a trendy, sporty-chic watch. The right luxury...
Prague’s Orloj: The Curse of the Prague Clock
Haunted houses riddled with ghosts and items moving on their own accord seem plausible, but a haunted clock seems a bit unusual. People have told stories about broken watches or clocks that ticked when someone passed. Whether or not they...
Holiday Gift Guide 2024: The 10 Best Luxury Watches for Men
Dear Santa, All I want for Christmas is a watch… We know how busy the holiday season can be, with all of the cooking and decorating, making plans with friends and family, and shopping for all of those special people...
Food, Wine, and Watch Pairings: Appreciate the Finer Things in Life
New York City is known around the world as a premier destination for some of the best fine dining the United States has to offer. For the past 16 years, the city has been honoring this tradition with the annual...
Avi & Co.’s Holiday Gift Guide: 12 Luxury Watches Between $8,000 and $14,000
In a world that seems to whirl faster with each passing day, the holiday season emerges as a cherished interlude. It’s a time to revel in the warmth of connection, celebrate the art of giving, and savor the moments that...
Icy Watches for Your Winter Wardrobe
Whether you are jetting off to warmer parts to soak up some sun this winter or you are staying put to enjoy snow days and sweater weather, the coldest season of the year will soon be upon us. You know...
Avi & Co.’s Holiday Gift Guide: 15 Luxury Watches Under $8,000
'Tis the season for luxury! What better way to express your love and appreciation than with the gift of time? This holiday season, Avi & Co. has scoured the world of horology to bring you rare, high-quality, luxury watches at...
Luxury Timepieces Perfect for a Miami Design District Tan Line
Best known for its immaculate beaches, bustling nightlife, and art deco architecture, Miami is also the epitome of an exclusive lifestyle. Florida’s most seductive city has a style all its own. With the constant heat of Florida, everyone tends to...
Billboard Latin Music Week: Avi & Co.’s Hot Miami Event
From October 14 to 18, Miami played host to one of the most important events in Latin Music: Billboard’s Latin Music Week. This year marked the 35th iteration of this culturally and sonically rich event, and the lineup featured big...
Avi & Co.’s Holiday Gift Guide: 15 Luxury Watches Under $8,000
'Tis the season for luxury! What better way to express your love and appreciation than with the gift of time? This holiday season, Avi & Co. has scoured the world of horology to bring you rare, high-quality, luxury watches at...
Celebrities Who Love the Patek Philippe Nautilus
When you think about celebrity fashion culture, there are probably a few key elements that come to mind: luxury, wealth, and trend-setting, for starters. In this day and age, celebrities are the kings and queens of gorgeous and glamorous fashion....
The Top 4 U.S. Cities to Purchase a Luxury Watch
All across America, there are numerous avenues to purchase the luxury watch of your dreams. Whether you are looking to purchase directly from a manufacturer or on the secondary market, there are certain cities across the country that stand out...
Wedding Watches: The Best Timepieces for the Bride, Groom, and Wedding Guests
Every year in early October, Bridal Fashion Week comes to New York City, showcasing luxe designers like Justin Alexander, Reem Acra, Mark Ingram, Badgley Mischka, and Vera Wang. With one of the biggest bridal events of the year just around...
Is Now a Good Time to Purchase an OMEGA watch?
Since 1932, OMEGA has been the official record timekeeper for the Olympic Games – they are the first and only company to ever hold this position. OMEGA watches have been strapped to the wrists of celebrities such as Daniel Craig,...
Batman Returns: Rolex GMT-Master II
Rolex revealed the new GMT-Master II “Batman” at Baselworld 2019. The Rolex GMT-Master II line is well-known for its dual-toned, bidirectional rotating bezels, many of which have acquired unique and quirky nicknames that give them an extra dash of character....
Archtober Watches: The Best Watches for Architects
Have you heard of “Archtober,” the celebration of architecture and design that occurs every year in New York City? Whether you are an avid follower of the Big Apple’s ever-changing urban landscape or you are new to the architecture scene,...
Watch Bezels and Their Functions
Bezels, those rings surrounding the face of a watch’s case exterior, have a significant influence on the overall design and functionality of a timepiece. They secure and protect the crystal. The fun thing about this particular part of a watch...
What’s the Difference Between Custom and Factory Set Watches?
While custom watches and factory-set watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches. Factory-Set Watches A factory-set timepiece means that the...
All About Tsavorite: The Gem Changing the Face of Watches and Jewelry
In the 21st century, there are the classic gemstones and there are the newcomers. You have almost certainly heard of diamonds, sapphires, rubies, and emeralds (the so-called “big four”), but you might not know much about more recent discoveries, such...
Avi & Co., New York City’s Luxury Watch Retailer
Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom...
5 Patek Philippe Models to Wear This Fall
The sun might still be scorching, with long days spent at beaches and barbecues, but that doesn’t mean fall isn’t right around the corner. Before we know it, autumn will be here, with all of the spooky decorations, pumpkin-flavored treats,...
Green With Envy: Covet Avi & Co.’s Newest Hue Collection Watch
The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all...
Affordable Watch Brands You Will Love
Are you in a time crunch and need a watch right now? Are you looking to start a watch collection without breaking the bank? At Avi & Co. we sell not only the highest level of luxury watches but also...
Paint the Town Red in the Newest Hue Collection Watch by Avi & Co.
Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends...
Avi & Co.’s Hue Collection: Now in Blue
A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the...
Why Are Richard Mille Watches So Expensive?
In today’s horological environment, there are few watch brands so coveted as Richard Mille. A Richard Mille watch is not only a timekeeping device but also a feat of engineering, an inspired work of art, and a status symbol. These...
Luxury Watches Spotted at the US Open
For tennis aficionados around the world, the US Open is a legendary event. One of tennis’ four grand slam tournaments, the US Open takes place in New York City – in Queens, to be exact – at Arthur Ashe Stadium...
10 Things to Know About Panerai Watches
In the ever-evolving world of luxury timepieces, Panerai stands as a beacon of Italian craftsmanship and naval heritage. With a history rooted in precision engineering and distinctive design, Panerai watches have carved a niche for themselves among horology enthusiasts. These...
