OUR LATEST STORIES

As the first tendrils of autumn begin to unfurl, we welcome cooler days and longer nights, crisp mornings and changing foliage. Labor Day weekend marks the unofficial end of summer, and as we transition back into the routines and structure of fall, we celebrate the beginning of a favorite season. Fall signifies a chapter of leaving the old behind, as leaves turn from goldenrod to russet and then float down to the ground. Yet it is also a season of new beginnings, of preparation, of embracing change and evolution.

With autumn comes the ramp-up to the holiday season, as Halloween costumes are sewn, children begin drafting their Hanukkah and Christmas lists, and Thanksgiving menus are planned and then solidified. But between the golden hours of late summer and the eager thrum of the holidays lies a season of warm spices, cozy sweaters, and laidback evenings. We ought not overlook the joy of fall itself while we celebrate what came before and anticipate the next season. Autumn deserves the

Our favorite time of the year in New York City is right around the corner. While some people might gravitate toward the buzzy excitement of the New York City Marathon in November or the snowflake-studded beauty of Manhattan at Christmastime, we have a special appreciation for late August into early September. Why? The US Open tennis tournament, of course.

As summer gives way to fall, a deluge of A-listers and world-class athletes descends on the borough of Queens. Specifically, these big names are headed to Arthur Ashe Stadium in the Billie Jean King National Tennis Center. The US Open is a showcase of jaw-dropping tennis, a tournament where names are made, where some dreams are crushed as others reach new heights. This is the place where some of the greatest moments in tennis history occurred.

At Flushing Meadows, Steffi Graff solidified her history-making Grand Slam win, taking home trophies from all four Grand Slam tournaments in one calendar year (1988). US Open enthusiasts saw John

The miniature watch trend is dominating fashion publications and red carpets around the world, as celebrities of all genders embrace smaller silhouettes and subtle details. But just because a watch is small does not mean it has to be forgettable. A timepiece offering the contemporary petite stature combined with eye-catching aesthetics makes a major impact.

Enter, the Avi & Co. Iced Collection Mini watches. A sized-down expression of our inaugural Iced Collection, these miniature creations combine stunning natural diamonds with precious metal construction and timeless appeal. Best of all, their smaller size allows for endless options when it comes to styling and accessorizing. Discover the possibilities behind your new favorite timepiece, and see how you can embrace the miniature watch trend.

Have you met the latest addition to our lineup of bespoke Avi & Co.

Welcome to Aspen, Colorado, where the Rocky Mountains rise high along the horizon and the elegance of the Old West runs deep. This mountain town stands apart from the rest, a beacon of luxury and opulence amidst the landscape of ski chalets and rugged sophistication.

Come winter, ski enthusiasts will flock to Aspen for the town’s numerous high-end ski resorts and elite powdery slopes, bringing a more upbeat, fast-paced atmosphere to the village. But throughout the other three seasons of the year, Aspen is a peaceful oasis set in a location so beautiful that it might just take your breath away.

One of Aspen’s main draws (apart from its winter sports scene, of course) is its elegance and upscale appeal. Numerous five-star hotels and resorts dot the mountainsides, where you will find startling bursts of yellow foliage: the eponymous Quaking Aspen trees themselves. When it comes time to eat, dine in style at Aspen’s Michelin-starred restaurant Bosq or any one of the numerous other delightful

Many of us think of Colorado’s premier luxury ski oasis as a wintertime destination. However, Aspen is full of upscale events and exciting adventures in the summer months as well. When you travel to Aspen during the summer, you do not have to choose between a culturally rich urban vacation and rugged wilderness exploration. In this lush paradise, the two exist side by side, making it easy to plan a trip that will delight everyone in your crew.

Aspen has made a name for itself as not only a ski town but a year-round hotspot for upscale living. In the downtown area, you will find numerous designer boutiques and high-end shopping options tucked in side by side with delicious restaurants and a robust fine dining scene. Head outside of the cobblestone streets, and you will be immersed in stunning natural scenery. From the iconic peaks of Maroon Bells to the towering alpine forest of Snowmass, there is so much to explore on foot, on a bike, or via the iconic Silver Queen Gondola.

In this exquisite

Summer is in full swing, with sunny days and warm weather that has our spirits running high. As temperatures continue to rise across the United States and Europe, many of us are flocking to beaches and other getaways for a mid-year respite from the hustle and bustle of everyday life.

A summer trip is everything you have been aching for: slow mornings, salty ocean waves, decadent dinners, and sun darkening your shoulders. There is something about going on vacation that unlocks an oft-hidden part of ourselves. On vacation, the responsibilities of our normal lives fall to the wayside, allowing us to enjoy the best that life has to offer.

For your next adventure, we have put together the definitive list of the four watches that you need anytime you travel this summer. We do not take this task lightly: If you have to pick just four watches to fit in your suitcase, you need to choose wisely. We hope this guide will help you pinpoint the perfect timepieces to prepare you for any vacation situation,

We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into your style before everyone else catches on to the shift.

As bland neutrals give way to bright, buoyant hues, ensure you are ready to make the most of a season when there is no such as too much color. We are thrilled to showcase a selection of bold and memorable luxury watches from Avi & Co., each of which incorporates a symphony of color without sacrificing impeccable craftsmanship and meticulous design.

From the gem-set beauties of the Hue Collection to the playful whimsy of our Frosted Rainbow watches, we have curated an unmatched celebration of color. Which piece will you choose?

Runway reporters have zeroed in on a few key trends that are dominating the fashion world this year. While there are many different hues to choose from, one

Perhaps the best-known saying about diamonds is often attributed to Marilyn Monroe: “Diamonds are a girl’s best friend.” From the mouth of an icon of beauty and grace herself, this quote sets the tone for our exploration of diamond jewelry. Yet there is another idiom about these precious gems that we might like even more. As Nicole Richie has said, “True friends are like diamonds: Bright, beautiful, valuable, and always in style.”

There is no doubt that diamonds are a timeless addition to any jewelry box, elevating your wardrobe whether as an everyday accessory or as a compliment to formalwear at your next philanthropic gala. Of course, some diamonds are more unique than others. Every woman needs the basics: round diamond studs, an emerald-cut diamond tennis bracelet, a captivating diamond pendant necklace. But as any true fashionista knows, basics only get you so far.

At Diamonds by Avi & Co., we are focused on helping sophisticated, modern women build jewelry boxes full of diamonds

Where are you jetting off to this summer? For many of us, a vacation to Europe is the perfect opportunity to soak up some sun and explore destinations from cosmopolitan cities to relaxing, sandy beaches. Summer 2026 is all about European indulgence: food, wine, beach clubs, and world-class museums. Europe from June through August is the perfect place to slow down, explore a new culture, and reconnect with the finer things in life.

As you prepare to cross the Atlantic, make sure you pack all of the luxury accessories you will need on your vacation. The most important item on your packing list? Your watch box, of course. You might even want to treat yourself to a sophisticated new timepiece before you leave. This summer, we are leaning into the classic and timeless aesthetic of Patek Philippe, an ideal companion for any European adventure.

Join us as we take a tour of seven top European destinations for your summer adventures. Our experienced team has chosen the perfect Patek Philippe watch

Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home the FIFA trophy in Qatar in 2022. Now, four years later, the soccer powerhouse will take on Spain, a team full of young talent.

All eyes will be on the pitch where soccer legend Lionel Messi faces off against Spain’s teen sensation, Lamine Yamal. (In an odd twist of fate, the two have never played each other on the field. However, Messi gave a baby Yamal a bath for a charity calendar 19 years ago. The photographs are all over the internet.)

Whichever team you are rooting for on Sunday, we have curated an exceptional selection of sporty watches to match your country’s kits. Discover luxury on your very own wrist when you wear one of these decadent accessories to support your team. Whether you are attending the final match at MetLife stadium, throwing a party