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OUR LATEST STORIES

  1. Diamonds by Avi & Co. tennis bracelets for US Open Product , Entertainment , Jewelry , Events Tennis-Inspired Jewelry to Wear to the US Open
    August 27, 2026

    Our favorite time of the year in New York City is right around the corner. While some people might gravitate toward the buzzy excitement of the New York City Marathon in November or the snowflake-studded beauty of Manhattan at Christmastime, we have a special appreciation for late August into early September. Why? The US Open tennis tournament, of course.

    As summer gives way to fall, a deluge of A-listers and world-class athletes descends on the borough of Queens. Specifically, these big names are headed to Arthur Ashe Stadium in the Billie Jean King National Tennis Center. The US Open is a showcase of jaw-dropping tennis, a tournament where names are made, where some dreams are crushed as others reach new heights. This is the place where some of the greatest moments in tennis history occurred.

    At Flushing Meadows, Steffi Graff solidified her history-making Grand Slam win, taking home trophies from all four Grand Slam tournaments in one calendar year (1988). US Open enthusiasts saw John

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  2. Consign, Trade, Sell, and Buy Luxury Watches - Audemars Piguet Royal Oak, Perpetual Calendar, Blue Ceramic, 41 mm Avi & Co. , Brand Our Suite of Services: Consign, Trade, Sell, and Buy Luxury Watches
    August 21, 2026

    For some luxury watch lovers, buying your first high-end timepiece is only the first in a series of transactions to build your dream watch collection. Furthermore, while the watch you start with may become a cherished favorite, it may also become a pathway to an upgrade down the line.

    Savvy horological collectors want flexibility and ease from their business relationships, and at Avi & Co., that is exactly what we offer. We strive to be a full-service, one-stop shop for all of your watch and jewelry collection needs. From purchasing watches to consigning, trading, and selling, we are there for you in every chapter. We even have a partnership with a collateral lending provider to help you make the most of your high-end assets.

    So, what are your options as you work to better your watch collection and acquire truly incredible timepieces? Join us as we explore our entire suite of services: consignment, trades, sales, and purchases.

    The Basics: Buying and Selling

    We begin with the simplest

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  3. Avi & Co. Iced Collection Mini Watch and Diamond Tennis Bracelet Wrist Stack Avi & Co. , Brand , Product How to Style Your Iced Mini Watch: Stacked, Solo, and More
    August 19, 2026

    The miniature watch trend is dominating fashion publications and red carpets around the world, as celebrities of all genders embrace smaller silhouettes and subtle details. But just because a watch is small does not mean it has to be forgettable. A timepiece offering the contemporary petite stature combined with eye-catching aesthetics makes a major impact.

    Enter, the Avi & Co. Iced Collection Mini watches. A sized-down expression of our inaugural Iced Collection, these miniature creations combine stunning natural diamonds with precious metal construction and timeless appeal. Best of all, their smaller size allows for endless options when it comes to styling and accessorizing. Discover the possibilities behind your new favorite timepiece, and see how you can embrace the miniature watch trend.

    Meet the Iced Collection Mini, Your New Favorite Accessory

    Avi & Co. Iced Mini Watches, 18K Rose Gold and 18K White Gold, 26 mmAvi & Co. Iced Mini Watches, 18K Rose Gold and 18K White Gold, 26 mm
    Avi & Co. Iced Mini Watches, 18K Rose Gold and 18K White Gold, 26 mm

    Have you met the latest addition to our lineup of bespoke Avi & Co.

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  4. Avi & Co. Iced Collection Mini Watches Avi & Co. , News , Brand Meet Our Latest Addition: The Launch of the Iced Collection Mini
    August 18, 2026

    We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection.

    With a case size of just 26 mm, these stunning watches are petite and fashion-forward. Despite their diminutive proportions, they make a big statement, offering diamond-studded elegance for wearers of any gender. A sized-down counterpart to our classic Iced Collection pieces, the Iced Mini watches are sure to turn heads however you wear them. We cannot wait to introduce you to the newest addition to your watch box. Get ready to fall in love.

    All About the Iced Mini Collection

    Avi & Co. Iced Collection Mini Watch, 18K Rose Gold, 26 mmAvi & Co. Iced Collection Mini Watch, 18K Rose Gold, 26 mm
    Avi & Co. Iced Collection Mini Watch, 18K Rose Gold, 26 mm

    Pause to take a look at the newest members of the Iced Collection. What do you notice first? Is it the breathtaking sparkle of countless carats of diamonds? Perhaps your eyes traveled to the captivating baguette-cut stones on the bezel, or maybe you were drawn to the concentric circles of diamonds pulling

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  5. Sapphire Rolex Daytona 126599TSA News , Events Live From Aspen Watch Week 2026: Event Recap
    August 17, 2026

    Watch Week Aspen just wrapped up its annual celebrations, and we are thrilled to report that it was perhaps the best Watch Week yet. Attendance was high and spirits were higher as watch enthusiasts flocked to Colorado’s hottest ski destination for a memorable few days of education, shopping, and connecting with other timepiece lovers. If you did not get the chance to attend, do not worry: We are here to share our recap of the weekend.

    This year’s Watch Week Aspen event took place from August 13 through 16 and was centered around Aspen’s gorgeous downtown shopping district. With charming cobblestone streets and jaw-dropping mountain views, Aspen was the perfect backdrop for this homage to timeless sophistication and enduring craftsmanship. Watch and jewelry retailers throughout the town held a range of events, at which guests could explore unique timepieces, shop for their next favorite accessory, and even learn more about the history of legendary watches.

    Of course, one event held a special

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  6. RM 38-02 Bubba Watson Pink Tourbillon watch Richard Mille , Brand , Celebrities Meet the Pink Tourbillon: A Spotlight on the Richard Mille 38-02 Bubba Watson
    August 17, 2026

    Every so often, a truly incredible timepiece comes through our doors here at Avi & Co. We recently acquired one of Richard Mille’s undisputed most desirable creations: the RM 38-02 Tourbillon Bubba Watson, an incredibly limited and visually distinctive collector’s piece.

    If you are an avid luxury watch collector, this impressive creation may have already been on your radar. Limited to just 50 pieces in production worldwide, the RM 38-02 was born from a legendary partnership with American professional golfer Bubba Watson. Its pink and white Quartz TPT construction is immediately recognizable, making this a timepiece that is certain to stand out in any watch box. An incredibly sought after model, the RM 38-02 is a holy grail timepiece for the right collector.

    We are proud to spotlight this undeniable marvel of modern watchmaking, walking you through the story behind this timepiece as well as its unique specifications. For golf enthusiasts, engineering lovers, and luxury watch collectors

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  7. Rare and hard to find Richard Mille watches - RM 38-02 Bubba Watson Pink Tourbillon Richard Mille , Brand , Features Uncover Rare and Hard-to-Find Richard Mille Watches at Avi & Co.
    August 17, 2026

    A truly unique watch does not come along every day. As every horological enthusiast and veteran watch collector knows, rare timepieces are those elusive boons that we are constantly chasing down. When we do get our hands on a hard-to-find luxury timepiece, we often have numerous collectors scrambling to add it to their watch boxes.

    Richard Mille watches are especially impressive in terms of rarity and limited edition runs. The Swiss watchmaker has created many elite watches in limited supply, making them particularly desirable on the secondary market. As Manhattan’s premier source for secondary market Richard Mille timepieces, we at Avi & Co. are uniquely positioned to acquire these pieces.

    Throughout our time in New York City’s prestigious Diamond District, we have gotten the chance to handle and sell some of Richard Mille’s most sought-after models. We are proud to showcase just a few of the elite timepieces we have had in stock in our showrooms. Each of these exquisite creations highlights

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  8. Diamonds by Avi & Co. Dangle Earrings, Platinum, Round and Asscher Cut, 30.35 CT Avi & Co. , Brand , Jewelry Jewelry Inspired by Aspen: Sophisticated Western Elegance
    August 15, 2026

    Welcome to Aspen, Colorado, where the Rocky Mountains rise high along the horizon and the elegance of the Old West runs deep. This mountain town stands apart from the rest, a beacon of luxury and opulence amidst the landscape of ski chalets and rugged sophistication.

    Come winter, ski enthusiasts will flock to Aspen for the town’s numerous high-end ski resorts and elite powdery slopes, bringing a more upbeat, fast-paced atmosphere to the village. But throughout the other three seasons of the year, Aspen is a peaceful oasis set in a location so beautiful that it might just take your breath away.

    One of Aspen’s main draws (apart from its winter sports scene, of course) is its elegance and upscale appeal. Numerous five-star hotels and resorts dot the mountainsides, where you will find startling bursts of yellow foliage: the eponymous Quaking Aspen trees themselves. When it comes time to eat, dine in style at Aspen’s Michelin-starred restaurant Bosq or any one of the numerous other delightful

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  9. Patek Philippe Aquanaut, 18K Rose Gold, Diamond Bezel, Taupe Arabic Dial, 38 mm - Avi & Co. Aspen Luxury Watch Boutique Product , Features 5 Watches Perfect for a Summer in Aspen
    August 12, 2026

    Many of us think of Colorado’s premier luxury ski oasis as a wintertime destination. However, Aspen is full of upscale events and exciting adventures in the summer months as well. When you travel to Aspen during the summer, you do not have to choose between a culturally rich urban vacation and rugged wilderness exploration. In this lush paradise, the two exist side by side, making it easy to plan a trip that will delight everyone in your crew.

    Aspen has made a name for itself as not only a ski town but a year-round hotspot for upscale living. In the downtown area, you will find numerous designer boutiques and high-end shopping options tucked in side by side with delicious restaurants and a robust fine dining scene. Head outside of the cobblestone streets, and you will be immersed in stunning natural scenery. From the iconic peaks of Maroon Bells to the towering alpine forest of Snowmass, there is so much to explore on foot, on a bike, or via the iconic Silver Queen Gondola.

    In this exquisite

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  10. Collection of Rolex watches in watch box Rolex , Brand Must-Have Rolex Watches for Serious Collectors
    August 10, 2026

    Rolex watches are some of the most collectible timepieces available on the market today. With a diverse catalog of timepieces ranging from sporty to chic, the brand known as The Crown has cemented its place as one of the most versatile and desirable watchmakers in our modern world. Many watch collectors center their collections around Rolex creations, acquiring a vast diversity of these emblematic watches.

    Wearing a Rolex is about so much more than just the watch. A Rolex timepiece is a symbol of success, prestige, and sophistication. It is an accessory that will never go out of style, one you can pass down for generations to come. Join us as we share some insights to help you build the Rolex collection you have been dreaming about.

    Why Luxury Watch Collectors Love Rolex

    So, what exactly is it that makes Rolex watches so desirable among the watch collecting crowd? There are a few key factors that contribute to Rolex’s position at the top echelon of horology.

    Versatility: For one, Rolex

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