
A luxury watch on its own makes a striking statement. But why stop there? Combining your high-end timepieces with gorgeous diamond jewelry only elevates an already refined aesthetic, layering even more glamour atop your ensemble. At Avi & Co., our three boutique showrooms offer an unparalleled combination of elite timepieces and fine diamond jewelry, allowing you to build your accessory collection with seamless finesse.
We have been a staple of Manhattan’s luxury watch and jewelry world for decades at this point, making a name for ourselves as a trusted reseller of renowned global brands like Richard Mille, Rolex, Audemars Piguet, Patek Philippe, F.P. Journe, and many others. In recent years, we have expanded our presence in the horological sphere with the launch of two additional boutiques, located in Miami and Aspen. We have also introduced three exquisite collections of gorgeous luxury timepieces under the Avi & Co. brand: the Iced Collection, the Frosted Collection, and the Hue Collection.
Our jewelry arm, Diamonds by Avi & Co., followed naturally. We had already been creating custom pieces for our A-list clients, and we realized that there was a missing niche in the upscale jewelry world: bold, memorable creations made for the sophisticated modern woman. With Diamonds by Avi & Co., we aim to fill that void, offering large gems and unique cuts that go far beyond what everyone else is wearing. Our pieces are for the women who are not afraid to take up space, to turn heads, and to be the center of attention in any room.
Luxury watches and fine diamond jewelry stand on their own, as every serious collector knows. Yet when you bring these two channels of sophistication together, you unlock an entirely new tier of opulence and effervescence. We are thrilled to bring you a curated lookbook that highlights some of our favorite watch and jewelry combinations, selected especially for you.
A Match Made in Heaven: Luxury Watches and Fine Jewelry
There is no such thing as too many elite accessories when you are shopping amidst the highest echelons of luxury. At Avi & Co., you have the opportunity to combine the latest in jewelry trends with timeless horological creations from the hottest brands around the world. These are truly perfect pairings, selected with a stylist’s eye for poise and refinement in mind.
Edges and Curves
First, we would like to introduce one of our favorite timepieces in our collection right now. Meet the 33 mm stainless steel Audemars Piguet Royal Oak, a smaller interpretation of the archetypal luxury sports watch that has defined modern watchmaking. This piece retains the Swiss brand’s distinguished design language, including the octagonal bezel, integrated bracelet, and exposed lugs. However, it also elevates the proposition with round diamonds set throughout the angular bezel, offering additional prestige and shine.


Balance the sharp edges of the Royal Oak with a diamond pendant that takes inspiration from the round silhouette of the diamonds on the watch’s bezel. Here, we see a Diamonds by Avi & Co. pendant crafted from luminous platinum and showcasing a 6.06-carat solitaire round diamond. This gorgeous necklace is substantial and eye-catching without feeling too busy or overdone, making it the perfect complement to the sporty yet sophisticated Royal Oak.


Glamorous in Gold
While mixing metals has certainly gained traction in the jewelry world, there is something alluring about a wrist stack full of rich, warm yellow gold. Pairing a petite Rolex Datejust with a classic yellow gold tennis bracelet is the perfect combination of decadence and timeless impact. This gorgeous example of the Datejust line shows off the luxurious Presidential Bracelet, which alternates brushed and polished surfaces. The fluted bezel is a quintessential component of Rolex dress watches and adds undeniable elegance to the piece. Finally, the mother of pearl dial provides an ethereal glow and shimmer with gorgeous diamond hour markers that transform this timepiece into a family heirloom you will pass down for generations to come.


This watch is already poised to transform any outfit on its own, but its opulence is only enhanced when paired with a stunning tennis bracelet from Diamonds by Avi & Co. We love the richness and warmth of this yellow diamond bracelet, which exudes buttery hues through its combination of precious yellow gold and fancy yellow gems. The cushion-cut diamonds amount to more than 32 carats in total and embody the spirit of tennis bracelet heritage with a pop of vibrancy and color that brings this trend into the modern day. Your Rolex has never looked better than it will next to this gorgeous and glamorous creation.


Petite Yet Powerful
Neither jewelry nor watches need to be oversized to make an impact, although it is clear by now that we do not shy away from staggering carat weights. At the same time, there is something to be said for understated elegance. Show off your commitment to the finer things in life with a more subtle touch, highlighting lower profile pieces that still demand attention. Here, we love the combination of our Iced Collection “Mini” watch and our endlessly versatile diamond stud earrings, shown in an endlessly versatile 1.50-carat size.


When people say diamonds are forever, they are talking about pieces like these. Round solitaire diamond stud earrings are a staple of any woman’s jewelry box, emphasizing your appreciation for the best of the best, even down to the smallest details. They perfectly complement a miniature Iced Collection watch, which is completely decked out in diamonds in its own right. This petite 26 mm timepiece holds its own despite its restrained size, catching the light from every angle and adding a sense of luxury and prestige to any outfit. As a limited edition to the Avi & Co. watch catalogue, we expect these elegant creations to move quickly.


Simple Sophistication
Combining luxury watches and glamorous diamond rings can be a challenging endeavor. With elements on both the hand and wrist, you do not want to overpower one accessory with the other. As such, choosing elegant yet simple options is often the best way forward. That said, simple does not need to mean boring. A truly sophisticated timepiece does not need extra bells and whistles to tell a story of dedication, success, and appreciation for the finer things in life. Here, we see the Patek Philippe Nautilus 7118, a dedicated women’s watch reinterpreted from the classic line with a 35 mm silhouette. The stainless steel construction offers durability and wearability, and the deep blue dial conveys refined elegance to the maximum.


We have paired this stunning timepiece with a white metal diamond ring, emphasizing cool tones and cohesive alignment. This Diamond by Avi & Co. emerald-cut diamond eternity band is crafted from hypoallergenic and lustrous platinum, which houses 17 radiant and meticulously selected diamonds. Each one of the emerald-cut diamonds is naturally mined and GIA-certified, adding both prestige and real value to the piece. The emerald-cut style, which is often described as having a “hall of mirrors” effect, is a highly popular option for modern jewelry designs and showcases brilliant patterns of light. The eternity band offers a fully rotatable piece that will never look askew or off-center. Whether you are investing in this gorgeous creation as a wedding ring, a gift for a new mother, or simply a celebration of your own success and taste, it is sure to become a treasured addition to any jewelry box.


Discover Exquisite Watch and Jewelry Pairings at Avi & Co.
At Avi & Co., expertise in high-end watches and fine diamond jewelry go hand in hand. Visit us online or in person in one of our three boutiques to experience true luxury where it all begins. Explore our Avi & Co. watches and Diamonds by Avi & Co. jewelry as well as our robust collection of other high-end timepieces, including standout examples from Richard Mille, Rolex, Audemars Piguet, Patek Philippe. At every step of the way, we will be by your side to guide you on your journey as you discover the perfect pieces for your unique taste
Make an appointment today to book your private shopping experience. We cannot wait to welcome you into the Avi & Co. family.






