
There are countless different reasons that draw people into the magnificent world of watch collecting. For some, the allure of luxury and opulence makes all of the difference. For others, it is the pull of status and the upper-class life that these timepieces symbolize. Others still are drawn to the rich history and legacy of certain horological creations.
There is a select set of watchmakers that have truly prestigious heritage, dating back decades or even centuries into the past. These Swiss maisons embrace their rich histories, showcasing a combination of traditional craftsmanship and iconic designs that have defined the brands for years. In some cases, watchmakers introduce more modern architecture to their storied engineering techniques, bridging the gap between past and present.
Our experienced collectors here at Avi & Co. have focused on a select subset of heritage Swiss watchmakers in the hopes of emphasizing the best of the best for your information and exploration purposes. Perhaps you will find your next collectible, memorable accessory in one of our three exquisite showrooms. Visit us in Manhattan, Miami, or Aspen for a shopping experience like no other, where historical prestige and renown meets modern comfort and class.
The Holy Trinity of Watchmaking
Within the world of horology, there are some subtle divisions between classes of watchmakers. At the very top tier of this already elite community, you will find what some refer to as the “Holy Trinity” of watchmaking: three Swiss brands with unparalleled history and renown. The three brands in question are, of course, Patek Philippe, Vacheron Constantin, and Audemars Piguet.
Each of these watchmaking companies brings its own special flair to the horological sphere. Vacheron Constantin, the oldest of the three, was founded in 1755 and now approaches its 300th anniversary. It is the world’s longest standing watchmaking house and has provided impeccable timepieces for some of the most renowned individuals across the globe, from celebrities to world leaders to everyday collectors.
Patek Philippe was founded in 1839 in Geneva, Switzerland, and is quickly approaching its bicentennial. The company is well-respected throughout the world of haute horlogerie and is famous for prestigious lines like the Complications and Grand Complications collections as well as more modern standouts such as the Nautilus and Aquanaut.
Audemars Piguet was founded in 1875 in Le Brassus, Switzerland. The third and final member of the Holy Trinity has experimented with many different horological styles over the years, finally landing on one of the most iconic timepieces of all time: the Audemars Piguet Royal Oak, which it launched in 1972. The Royal Oak, a stainless steel sports watch with an octagonal bezel and exposed lugs, set the tone for a new era of watchmaking that followed in the wake of the quartz crisis of the 1970s. The line has set the tone for many watches that have come since, both within Audemars Piguet’s own catalogue and outside of it.
A Horological Newcomer Makes the Cut
Although these three watch brands may have been dubbed the “Holy Trinity,” they would not stand alone forever. That highest echelon of watchmaking is a coveted spot, and many companies attempted to battle their way there to no avail. But at the turn of the century, one Swiss maison managed the unthinkable.
The year was 1905, and Hans Wilsdorf and his brother-in-law are creating a brand-new watch company in London, England. In 1908, they would move the company to Switzerland and register it under the name we now know and recognize: Rolex. Though some might object to a 20th-century watch company being deemed historical, there is no doubt that Rolex has made an indelible impact on the horological world that deserves to be recognized.
Rolex began as a humble tool watch maker, creating standout professional lines like the Submariner diving watches and the GMT-Master line, which boasted an innovative dual time zone complication. The Daytona, a chronograph watch with motorsports roots, soon followed. Dress lines, like the Datejust and Day-Date, become popular amongst personalities around the world, from prestige collectors to United States presidents.
While Rolex may not be the oldest watchmaker still in production today (that honor goes to Vacheron Constantin), it is nearly impossible to talk about modern horology without discussing the impact of Rolex. For that reason, we consider Rolex a historical standout, and worthy of including in your collection of heritage timepieces.
Heritage Watches for the Most Prestigious Collectors
The top echelon of watch collectors spends their days seeking out the most elite timepieces available on the market today, often turning to the secondary market to acquire vintage, discontinued, or otherwise hard-to-find examples of the craft. These collectors prioritize pristine models from only the best brands, particularly the four we have outlined in this article.
Each of the timepieces we will spotlight offers a rich history, a narrative of triumph and success that collectors have an opportunity to make their own. Which one will tell your story?
Rolex Submariner “Small Crown James Bond”


The Rolex Submariner is still in production today, but a historical model like this one carries special significance. This 37 mm example of the world’s favorite diving watch showcases the line’s classic stainless steel construction with a smaller crown size and absence of a date function. This particular configuration was worn by Sean Connery when he played British superspy James Bond in various films from the 1960s, including Dr. No and From Russia With Love. It exudes class, taste, and a commitment to showcasing timepieces with rich history.
Audemars Piguet Royal Oak


The Audemars Piguet Royal Oak line has made an immeasurable impact on today’s horological scene. When the piece first came onto the market in 1973, it was initially met with hesitation and even confusion. The watch was made from stainless steel, yet it was priced like precious metal watches of the era. It was large, offering a 39 mm case that yielded the nickname “Jumbo.” And it was angular, showcasing a geometric octagonal bezel with exposed lugs and alternating brushed and polished surfaces. The Royal Oak was meant to be disruptive, and disruptive it certainly was. For watch collectors who want to own a piece of history, the Royal Oak is a must-have collection, a symbol of the way that one incredible model can alter the course of the watchmaking industry forever.
Vacheron Constantin Overseas, Dual Time


Vacheron Constantin is highly regarded throughout the watch world as a pinnacle of Swiss craftsmanship and impressive engineering prowess. The brand has been behind some of the key innovations in horology that have shaped subsequent timepieces for generations. Here, we see a stunning example of Vacheron Constantin’s commitment to excellence in the popular Overseas line, which features round cases, distinctive design language, and prestige complications. This stainless steel piece shows off a dual time zone function as well as a day and night indicator. The sapphire caseback and six-sided bezel, inspired by the brand’s Maltese Cross emblem, bring this timepiece from a sports watch to a luxury acquisition. A Vacheron Constantin watch is an emblem for the wrist, one that signifies your appreciation for the finer things in life and unwillingness to settle for anything less than the best.
Patek Philippe Grand Complications, Perpetual Calendar


The heritage apparent in a Patek Philippe Grand Complications watch is virtually impossible to find elsewhere in the horological realm. These prestigious timepieces channel the Swiss maison’s greatest foray into elite complications, showcasing features like perpetual calendar functions, moon phase displays, leap year indicators, and exceptional hand-finishing. This particular piece, which shines in 18K white gold, shows off meticulous attention to detail with a hand-carved design on the bezel and sides of the case. The manually wound movement allows for perfect control and a harmonious balance of functionality and aestheticism. There is no end to luxury when it comes to the Patek Philippe Grand Complications line.
Make History Your Own With Luxury Watches From Avi & Co.
Here at Avi & Co., we specialize in renowned luxury watch brands from around the globe, including Rolex, Richard Mille, Audemars Piguet, Patek Philippe, and others. Our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our own Avi & Co. watch lines as well as our decadent Diamonds by Avi & Co. jewelry line, perfect for the sophisticated modern woman, when you visit. For every occasion, we have the accessories you need.
Make an appointment today to shop with us in person. We cannot wait to offer you a warm welcome into our Avi & Co. family.






