AVI & CO. is a family-owned, highly trusted luxury watch and jewelry retailer. We are located in the heart of Manhattan’s Diamond District and sell unique jewelry and exclusive watch brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. These incredible selections of hard-to-find timepieces and jewelry are true investments that can be passed down for generations.

Our business began when founder and CEO Avi Hiaeve was just sixteen years old. After immigrating to the United States from Israel at fourteen, Avi’s entrepreneurial acumen and talent for spotting the next great investment began to truly shine – and after being in America for just two years, he opened up a thriving jewelry business on New York’s Canal Street. Now, almost two decades later, Avi & Co. continues to serve the most discerning watch customers in the world.

Our mission? We strive to provide our customers with access to luxury, elite watches and jewelry that you cannot find at just any boutique. Our team boasts specialized knowledge and expertise that allows us to offer guaranteed 100% fully functional and authentic pieces. Our in-house watch repairman meticulously inspects every watch that comes through our doors – and for further peace of mind, all watches are backed by a two-year warranty and reliable repair service.

You will feel right at home in our trendy, upscale showroom. With a personalized and private viewing, we ease the pressure of buying a watch or jewelry by helping you unwind with coffee or champagne while you browse.

One of the many reasons that Avi & Co. has soared to such great heights is our people-first commitment to our customers. Many of our buyers are athletes, musicians, and celebrities – but no matter who you are, we are dedicated to building long-lasting relationships with a foundation of trust. From the moment we welcome you into one of our upscale showrooms in Miami, New York City, or Aspen. You are sure to feel right at home with our expert staff.

Imagine sitting down with a cup of espresso or flute of champagne in hand, perusing the watches and jewelry you have been dreaming of for a lifetime. We specialize in these coveted pieces from heritage and groundbreaking brands alike – and we have the best stock of Richard Mille, Rolex, Audemars Piguet, and Patek Philippe watches in all of New York, as well as our own jewelry brand. If we don’t have it, we will do everything we can to source it for you or make it. Why? Because at Avi & Co., you are a part of our family – and family comes first.

“Our clients who visit Avi & Co. are local and global travelers,” says Avi Hiaeve, CEO and Founder. “They are always looking for the most unique experiences in the world, and that’s what we intend to deliver.” Visit us at Avi & Co. today and experience the best watches - the best jewelry – and the best service – that the world has to offer.

Avi Hiaeve, Founder and CEO

Avi is a business owner, an entrepreneur, a father of five, a husband, and a brother. His biggest project yet? Avi & Co.. From the time he arrived in New York from Israel at fourteen years old, Avi hustled and put his nose to the grindstone to build the most respected watch reselling business in Manhattan. With the support of his family, he had his own storefront at just sixteen years old – and three years later, he had secured a coveted spot in the hallowed Diamond District itself.

But Avi’s work was still not done. He knew that elevating his business to be a renowned paragon of luxury and taste required building lasting relationships with the watch world’s elite – and that is exactly what he did. In addition to spearheading Avi & Co., Avi has created custom pieces for celebrity clients like Drake and the New York Knicks and even sells to jewelers in the wholesale industry. All of this is fueled by his deepest passion: Watches.

From an immigrant who barely knew basic English to a flourishing businessman at the helm of the country’s favorite watch reseller, Avi’s journey is awe-inspiring. And he’s not done yet. With the release of custom luxury watch and jewelry collections under the Avi & Co. name, the recent opening of Avi & Co.’s latest location in Aspen, and countless other projects in the wings, Avi’s endless energy and pursuit of excellence reign supreme across his life and work.

What is Avi’s take on his success? “I had a dream. All I needed was a dollar. They say in America all you need is a dollar and a dream, right? My dad gave me the dollar. I had the dream. I put it together.” Avi’s story is proof that no matter your roots, a strong work ethic and a passion for your field can take you to the top. Read more about Avi in our exclusive interview here.

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