If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to share a behind-the-scenes look.
The Avi & Co. watch revolution began in 2023. We had been operating in the horological space for decades, cementing our place as a staple of Manhattan’s renowned Diamond District and as a trusted jewelry and watch reseller for our elite clients. Our founder and CEO, Avi Hiaeve, had long dreamed of launching his very own watch lines. His dream was about to come true.
Enter, the Iced Collection. Premiered at the opening event for our Miami boutique, the Iced Collection watches flew off the shelves. The resounding success of this collection made it clear that there were more great things to come from Avi & Co. Now, three years later, Avi & Co. has introduced two more renowned lines of glamorous watches. We have also expanded our collections to
When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved for only the winter months. On the contrary, the Frosted Collection watches are versatile, timeless creations that demand to be seen, no matter the weather or the time of year.
Today, we are going to take a closer look at Avi & Co.’s famous Frosted Collection, a celebrity-favorite line that can easily be dressed up or down. An integral component of any watch aficionado’s collection, these pieces combine jaw-dropping sparkle with luxe textures and high-end finishes that are sure to turn heads when you walk into the room. From the intricate details to the big-picture effect, we have dedicated countless hours to creating iconic pieces that are reshaping the world of horology as we know it.
Our iconic Frosted Collection is a renowned line within Avi & Co.’s limited edition series of watches. Featuring a unique “frosted” finish on both the case and integrated bracelet, this timepiece maintains the majestic diamond bezel and dial design featured in the original Iced Collection.
You might already know Avi & Co. as a company renowned for selling luxury watch brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. In the past few years, however, we have begun putting our own stamp on the horological world. We are proud to showcase the latest in our collection of limited edition watches.
As a watch company that has made its name in the secondary market, launching a unique line of watches is a rare feat. But for Avi Hiaeve, the founder and CEO of Avi & Co., creating our own luxury watches was just one small step in a legendary tale of growth and creativity. Since the release of our debut collection in 2023, we have launched two additional watch lines and a collection
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires in a variety of hues. They are the perfect complement to a bold and brilliant watch collection.
If you want to be the first in your social circle to score this highly anticipated timepiece, act quickly. We expect that the Frosted Rainbow watches will move quickly, just like our previous releases. These one-of-a-kind timepieces are perfect for horological connoisseurs who want to depart from the basics, showing off avant garde watches that go above and beyond the reach of traditional haute horlogerie. Our Rainbow collection toes the line between luxury timekeeping and high jewelry, offering about 30 carats of precious gems that catch the light from every angle.
Join us as we guide you through a behind-the-scenes tour of this stunning
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us build an unparalleled inventory of the most desirable timepieces across the globe.
In recent years, we have expanded our offerings beyond secondary market watches. We have launched three of our very own watch lines that showcase the very best in aesthetics, engineering, and precision. These exquisite collections are loved by celebrities and savvy collectors around the world. We have also premiered a collection of fine diamond jewelry, Diamonds by Avi & Co. Every one of our bespoke, unique pieces tells a story of sophistication and prestige that you will not find anywhere else.
Many of our clients wonder about what happens behind the scenes at Avi & Co. How do we find all of the incredible timepieces in our three showrooms? Can we source other
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our very first line of Avi & Co. timepieces launched in 2023 to much acclaim in the horological world: the Iced Collection.
As our inventory continues to grow and expand, the Iced Collection remains the strong foundation on which we have built a reputation for glamour, sophistication, and prestige. Celebrities, A-listers, and everyday watch enthusiasts across the globe have had the opportunity to include an Iced Collection timepiece in their watch boxes.
Join us as we take a closer look at the roots of the Iced Collection, its explosive growth, and its ongoing status as one of the finest diamond-set watches on the market. Visit any one of our three bespoke storefronts to experience this revelatory timepiece on your wrist today.
Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than being a follower, and we would never shy away from being called a trendsetter. If you do not believe us, our opulent and iced-out watches speak for themselves.
While we have been operating in the high-end watch and jewelry spaces for decades, it was not until 2023 that we took the plunge and launched our first line of bespoke watches for true horological connoisseurs. The Iced Collection came out two years ago and was an immediate hit, attracting attention from celebrities, musicians, and athletes around the world.
With this resounding success, we knew there was more demand for our intricate craftsmanship and impeccable handiwork. Soon after, we launched the Frosted Collection, introducing a refined and sophisticated aesthetic that would never go out of style. But we were not done yet.
When you are shopping for heirloom-worthy pieces like the luxury watches we specialize in at Avi & Co., authenticity is paramount. Our customers want to get their hands on the real thing, and they’re willing to pay for the watches they want, when they want them. Throughout our years of experience in the fine jewelry and watch industry, we have gained a reputation of the utmost trustworthiness and honesty. We only sell verified, authentic, factory-set watches – you’ll never find a knockoff in our inventory.
When it comes to purchasing luxury goods online, many buyers are faced with some apprehension – how can you be 100% sure the piece you’re drooling over is actually authentic? After all, there are plenty of fakes on the market. From faux Birkin bags to imitation Rolex watches, low-budget look-alikes are flooding the internet… but even worse, what if you pay full price for an item and then discover it’s a counterfeit?
Now, we’re taking our proven authentication methods to the next level.
The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.
Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.
Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends the seasons for a look that is sure to turn heads all year round.
You’ve probably already heard of the Hue Collection from renowned New York City watch dealer Avi & Co. – after all, the line’s inaugural “Pink Ice” watch made headlines in trusted sources like the Robb Report. But now, our hues are getting even brighter with the introduction of three new watches into this hallowed line.
Let’s explore the ins and outs of the Hue Collection’s newest member, the red ruby watch. From natural wonders like red-hot lava and crimson poppies to man-made icons like the red carpet, red lipstick, and Dorothy’s ruby red slippers in The Wizard of Oz, there is nothing quite like the scarlet hues of a ruby. And with this watch, you will get the chance to wear 945 of one
Avi & Co. , News , Brand Shop Now: New Releases in Avi & Co. Watches 
