For some luxury watch lovers, buying your first high-end timepiece is only the first in a series of transactions to build your dream watch collection. Furthermore, while the watch you start with may become a cherished favorite, it may also become a pathway to an upgrade down the line.
Savvy horological collectors want flexibility and ease from their business relationships, and at Avi & Co., that is exactly what we offer. We strive to be a full-service, one-stop shop for all of your watch and jewelry collection needs. From purchasing watches to consigning, trading, and selling, we are there for you in every chapter. We even have a partnership with a collateral lending provider to help you make the most of your high-end assets.
So, what are your options as you work to better your watch collection and acquire truly incredible timepieces? Join us as we explore our entire suite of services: consignment, trades, sales, and purchases.
The miniature watch trend is dominating fashion publications and red carpets around the world, as celebrities of all genders embrace smaller silhouettes and subtle details. But just because a watch is small does not mean it has to be forgettable. A timepiece offering the contemporary petite stature combined with eye-catching aesthetics makes a major impact.
Enter, the Avi & Co. Iced Collection Mini watches. A sized-down expression of our inaugural Iced Collection, these miniature creations combine stunning natural diamonds with precious metal construction and timeless appeal. Best of all, their smaller size allows for endless options when it comes to styling and accessorizing. Discover the possibilities behind your new favorite timepiece, and see how you can embrace the miniature watch trend.
Meet the Iced Collection Mini, Your New Favorite Accessory
Avi & Co. Iced Mini Watches, 18K Rose Gold and 18K White Gold, 26 mm
Have you met the latest addition to our lineup of bespoke Avi & Co.
We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection.
With a case size of just 26 mm, these stunning watches are petite and fashion-forward. Despite their diminutive proportions, they make a big statement, offering diamond-studded elegance for wearers of any gender. A sized-down counterpart to our classic Iced Collection pieces, the Iced Mini watches are sure to turn heads however you wear them. We cannot wait to introduce you to the newest addition to your watch box. Get ready to fall in love.
All About the Iced Mini Collection
Avi & Co. Iced Collection Mini Watch, 18K Rose Gold, 26 mm
Pause to take a look at the newest members of the Iced Collection. What do you notice first? Is it the breathtaking sparkle of countless carats of diamonds? Perhaps your eyes traveled to the captivating baguette-cut stones on the bezel, or maybe you were drawn to the concentric circles of diamonds pulling
Welcome to Aspen, Colorado, where the Rocky Mountains rise high along the horizon and the elegance of the Old West runs deep. This mountain town stands apart from the rest, a beacon of luxury and opulence amidst the landscape of ski chalets and rugged sophistication.
Come winter, ski enthusiasts will flock to Aspen for the town’s numerous high-end ski resorts and elite powdery slopes, bringing a more upbeat, fast-paced atmosphere to the village. But throughout the other three seasons of the year, Aspen is a peaceful oasis set in a location so beautiful that it might just take your breath away.
One of Aspen’s main draws (apart from its winter sports scene, of course) is its elegance and upscale appeal. Numerous five-star hotels and resorts dot the mountainsides, where you will find startling bursts of yellow foliage: the eponymous Quaking Aspen trees themselves. When it comes time to eat, dine in style at Aspen’s Michelin-starred restaurant Bosq or any one of the numerous other delightful
We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into your style before everyone else catches on to the shift.
As bland neutrals give way to bright, buoyant hues, ensure you are ready to make the most of a season when there is no such as too much color. We are thrilled to showcase a selection of bold and memorable luxury watches from Avi & Co., each of which incorporates a symphony of color without sacrificing impeccable craftsmanship and meticulous design.
From the gem-set beauties of the Hue Collection to the playful whimsy of our Frosted Rainbow watches, we have curated an unmatched celebration of color. Which piece will you choose?
Top Colors Trends This Summer
Runway reporters have zeroed in on a few key trends that are dominating the fashion world this year. While there are many different hues to choose from, one
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to share a behind-the-scenes look.
The Avi & Co. watch revolution began in 2023. We had been operating in the horological space for decades, cementing our place as a staple of Manhattan’s renowned Diamond District and as a trusted jewelry and watch reseller for our elite clients. Our founder and CEO, Avi Hiaeve, had long dreamed of launching his very own watch lines. His dream was about to come true.
Enter, the Iced Collection. Premiered at the opening event for our Miami boutique, the Iced Collection watches flew off the shelves. The resounding success of this collection made it clear that there were more great things to come from Avi & Co. Now, three years later, Avi & Co. has introduced two more renowned lines of glamorous watches. We have also expanded our collections to
When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved for only the winter months. On the contrary, the Frosted Collection watches are versatile, timeless creations that demand to be seen, no matter the weather or the time of year.
Today, we are going to take a closer look at Avi & Co.’s famous Frosted Collection, a celebrity-favorite line that can easily be dressed up or down. An integral component of any watch aficionado’s collection, these pieces combine jaw-dropping sparkle with luxe textures and high-end finishes that are sure to turn heads when you walk into the room. From the intricate details to the big-picture effect, we have dedicated countless hours to creating iconic pieces that are reshaping the world of horology as we know it.
Our iconic Frosted Collection is a renowned line within Avi & Co.’s limited edition series of watches. Featuring a unique “frosted” finish on both the case and integrated bracelet, this timepiece maintains the majestic diamond bezel and dial design featured in the original Iced Collection.
You might already know Avi & Co. as a company renowned for selling luxury watch brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. In the past few years, however, we have begun putting our own stamp on the horological world. We are proud to showcase the latest in our collection of limited edition watches.
As a watch company that has made its name in the secondary market, launching a unique line of watches is a rare feat. But for Avi Hiaeve, the founder and CEO of Avi & Co., creating our own luxury watches was just one small step in a legendary tale of growth and creativity. Since the release of our debut collection in 2023, we have launched two additional watch lines and a collection
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires in a variety of hues. They are the perfect complement to a bold and brilliant watch collection.
If you want to be the first in your social circle to score this highly anticipated timepiece, act quickly. We expect that the Frosted Rainbow watches will move quickly, just like our previous releases. These one-of-a-kind timepieces are perfect for horological connoisseurs who want to depart from the basics, showing off avant garde watches that go above and beyond the reach of traditional haute horlogerie. Our Rainbow collection toes the line between luxury timekeeping and high jewelry, offering about 30 carats of precious gems that catch the light from every angle.
Join us as we guide you through a behind-the-scenes tour of this stunning
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us build an unparalleled inventory of the most desirable timepieces across the globe.
In recent years, we have expanded our offerings beyond secondary market watches. We have launched three of our very own watch lines that showcase the very best in aesthetics, engineering, and precision. These exquisite collections are loved by celebrities and savvy collectors around the world. We have also premiered a collection of fine diamond jewelry, Diamonds by Avi & Co. Every one of our bespoke, unique pieces tells a story of sophistication and prestige that you will not find anywhere else.
Many of our clients wonder about what happens behind the scenes at Avi & Co. How do we find all of the incredible timepieces in our three showrooms? Can we source other
Avi & Co. , Brand Our Suite of Services: Consign, Trade, Sell, and Buy Luxury Watches 
