Avi & Co.’s Frosted Collection: Not Just for Winter!

When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved for only the winter months. On the contrary, the Frosted Collection watches are versatile, timeless creations that demand to be seen, no matter the weather or the time of year.

Today, we are going to take a closer look at Avi & Co.’s famous Frosted Collection, a celebrity-favorite line that can easily be dressed up or down. An integral component of any watch aficionado’s collection, these pieces combine jaw-dropping sparkle with luxe textures and high-end finishes that are sure to turn heads when you walk into the room. From the intricate details to the big-picture effect, we have dedicated countless hours to creating iconic pieces that are reshaping the world of horology as we know it.

Avant-garde? Yes. Classic? Yes. Luxurious? Absolutely. Our cherished Frosted Collection is everything you could want in a watch and then some. So why are you keeping it hidden until the temperature drops below 40 degrees? It is time to take your frosted watch on some memorable summer adventures.

Here at Avi & Co., we have three renowned watch lines: the Frosted Collection, the Iced Collection, and the Hue Collection. Now, we would never pick favorites. After all, our designs are like children: distinctive, unique, and incomparable. But some might argue that the Frosted Collection stands out from the rest. Why? It all boils down to the watch’s stunning bracelet.

Take a long, hard look at this revelatory watch. What do you see? First, your gaze might have jumped to the dial and bezel, where you will find countless flawless diamonds that have been hand-selected by our talented team. Each diamond was individually inspected and verified, ensuring that every element of this watch is naturally derived and authentic. You will not find any hour markers on the face of your Frosted Collection watch, as we did not want any metal or markers to disrupt the smooth flow of the diamonds.

Now that you have basked in the sparkling centerpiece of the watch, turn your attention to its bracelet. Right away, you will see the elegant finish that is the result of our masterful tooling methods. This bracelet is not polished to shine. Instead, we have finished it with a unique strategy that lends at a look we can only describe as, well, frosted.

You might catch glimpses of this aesthetic from other top brands. We have noticed some examples in Audemars Piguet’s lineup of Royal Oak watches, but there is nothing quite like an Avi & Co. Frosted watch. If you are fighting the urge to reach your fingers out toward your screen and feel the bracelet’s finish with your own hands, you are not alone. The Frosted Collection is a picturesque example of timeless beauty that draws you in and grabs hold of your heart. Once you feel the smooth, cool weight of the metal on your wrist, you will never want to take it off.

This year, we are thrilled to announce a new addition to our cherished Frosted Collection. Without further ado, we present to you the Frosted Rainbow watch, a vibrant and memorable counterpart to the classic Frosted timepieces.

The Frosted Rainbow watches are similar to the original Frosted pieces in many ways. But immediately, the colored sapphire bezel will capture your attention. With thirty-two baguette-cut sapphires in eight different rainbow hues, the bezel is the piece de resistance of this exquisite timepiece. The Frosted Rainbow watch represents an ecstatic collision of haute horology and high jewelry, resulting in a truly decadent piece that combines some of the finest gemstones and most precious metals on earth.

Perhaps the best part of the Frosted Rainbow watches is their virtually infinite customizability. These 44 mm timepieces are available in either 18K rose gold or 18K white gold. But that is far from the extent of the personalization you can enjoy. Our Frosted Rainbow watch cases are compatible with our vibrant Color in Motion rubber straps, an exciting revelation that showcases the crossover between luxe and sporty. These rubber straps are available in seven different colors: black, white, pink, blue, red, orange, and yellow. You can switch between the straps and the original Frosted bracelet easily, making your rainbow watch a true explosion of color and personality that can match any outfit you wear this summer.

From day to night, from athleisure to black-tie formal, the Frosted Collection can accompany you anywhere. You will never wonder if this watch complements your outfit; the answer is always a resounding yes. You do not need an occasion to wear a Frosted watch, but if you want one, here are a few of our ideas.

When New York City’s elite need to get away from the hustle and bustle (and heat) of urban summers, they head down Long Island to the Hamptons. Stretching from Southampton to Montauk, the Hamptons have no shortage of ritzy summertime events that cater to the area’s exclusive clientele. More often than not, you will find philanthropy disguised as a high-end night out on the town. For instance, one of the summer’s most in-demand tickets is a table at the South Fork Natural History Museum and Nature Center’s annual SOFO Gala, which is approaching its 40th birthday this year. There is no question that you want to go all out for your SOFO Gala outfit, and a Frosted watch is the perfect accessory.

Later in the summer, show off another Avi & Co. timepiece at the always memorable Annual Summer Party, benefiting the Stony Brook Southampton Hospital. One of the hottest events of July, you can buy an exclusive table for this fundraiser for $100,000 to seat you and 11 of your guests. But the real flex is wearing a watch that is more expensive than this elite dinner. Philanthropy feels good, right? The only question remaining is, which metal will you choose for your Frosted look? This year’s Annual Summer Party boasts a 1940s Supper Club theme, and we love the old Hollywood aesthetic of rich rose gold.

Osaka, Japan, is quickly becoming one of the world’s favorite fine dining destinations. If you are traveling around the globe this summer, consider catching the bullet train from Tokyo to explore this culinary hotspot. You will almost certainly dine on sushi fresher than you can imagine, as well as other Japanese staples that will make for a meal you will dream about for years to come. To meet the needs of its high-end visitors, there are plenty of opulent hotels in Osaka, and you will find hints of wealth and status peeking out at you from every corner. The city even topped Travel + Leisure magazine’s list of the best destinations for foodies in 2025.

The tech-savvy city is also known for its electric nightlife and vibrant culture. This year, Osaka is hosting a few key conferences on topics like World Health and the future of technology; there are sure to be some memorable moments there as well. As you strut through these well-kept streets, cement your status as an elegant and worldly traveler with a Frosted watch in a head-turning 44 mm size.

One of our favorite year-round activities is playing 18 holes on the world’s finest fairways, but come summer, humidity and high temperatures can discourage even the most dedicated golfers. That is why it is time to head to Scotland, where you can play on some of the world’s best golf courses and enjoy cooler days and nights. While you are visiting the British Isles, you might even decide to make a detour to Northern Ireland, where even more great golf awaits. You cannot go wrong with any of Scotland’s renowned greens, but there is no doubt that the Old Course at St. Andrews University is a must-play.

Golf and luxury watches go together like peanut butter and jelly. It is no secret that the best golfers from around the globe are often sponsored by elite watch brands. From Bubba Watson’s Richard Mille creations to John Rahm’s glitzy Rolex watches, it is clear that style is paramount on the fairways. Show off your commitment to the finer things in life with an Avi & Co. Frosted Collection 44 mm rose gold watch, which will perfectly complement the vibrant green terrain.

Summertime in Miami is all about embracing the heat. There is simply no avoiding Florida’s sunny climate, so you might as well dive right in. Miami is also well-known as a style and fashion hub, and it is the perfect place to show off some of this year’s most head-turning looks. You will often see bold colors, breezy fabrics, and nods to South American culture on the streets of Miami. This is a spot where you can experiment. Do not be afraid to play around with textures, shapes, and unexpected silhouettes.

While you are dining on fresh seafood or authentic Cuban bites, strolling through the ritzy stores of the Miami Design District, or shopping for impressive artwork in the city’s many galleries, dressing for success is a must. Even when you are simply soaking up the sun on one of the white sand beaches, Miami is a place to see and be seen. With that in mind, choose a jaw-dropping watch that will perfectly complement your golden tan: The Avi & Co. Frosted Rainbow watch paired with a stunning Color in Motion strap. It is a no-brainer.

Here at Avi & Co., we are committed to helping our clients discover the wonders of luxury watches. In addition to our own much-loved lines, we specialize in pieces from globally renowned brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille. We even have our very own collection of fine diamond jewelry.

See all that Avi & Co. has to offer when you shop at one of our three exquisite boutiques: Miami, Aspen, and Manhattan. Schedule your appointment today.