
Peak season in the Hamptons is here, and this elite enclave is the perfect place for New Yorkers to escape the city heat and have some fun. From Southampton to Montauk, the Hamptons are home to ritzy summer getaways, upscale eateries, art museums, and more. And of course, we cannot forget about all of the invite-only summertime celebrations that take place among these East End Long Island towns.
Here at Avi & Co., we make it our business to stay in the loop with events that attract our exclusive clientele. That is why we have put together this definitive guide to summer events in the Hamptons. Plus, we have selected some luxury watches that will perfectly complement your Hamptons-chic style.
SOFO Annual Summer Gala: Patek Philippe Nautilus
This summer, the South Fork Natural History Museum and Nature Center is putting on its 36th annual gala to support conservationism and promote a love for the natural world. Before the general admission event, VIP guests will descend on the venue, mingling with philanthropists, wilderness advocates, and fellow SOFO guests. Some might even say this event is the summer’s most virtuous excuse to dress to the nines. Tables range from $7,500 to $50,000, and single admission tickets are $1,250. In other words, this is an exclusive event in every sense of the word.
If you are attending the SOFO Gala this year, there is no question that you want to show up and show off in style. You might be able to afford a benefactor’s table, but you can also afford an elite Swiss watch. In our opinion, Patek Philippe is the way to go. In particular, we are loving this unique Patek Philippe Nautilus, which is crafted from 18K rose gold and features an exquisite spessartite bezel:


Spessartite is a precious gem that is a variety of garnet. Its color ranges from pale orange to rich brown, as you can see on the featured watch’s bezel. The 35 mm watch also shows off a rose gold dial with a peaceful wave pattern and a date display at the 6 o’clock position. You will instantly be charmed by this watch, and that effect is sure to spread to those around you as well.
Nancy Cohn Memorial Tennis Event: Audemars Piguet Royal Oak
Located in Amagansett, this Nancy Cohn Memorial Love-All Against Abuse tennis event benefits The Retreat, a nonprofit organization focused on providing safety, shelter, and support to victims of domestic violence. Whether you are swinging a racket or sipping a cocktail, the event has something for everyone. It is scheduled for Saturday, July 19, 2025, with a rain date of Sunday, July 20. Those who are playing amateur tennis from 2 p.m. to 5 p.m. will likely be decked out in tennis whites. If you are just coming for the silent auction and cocktail service after the matches, however, tennis whites are not required.
The perfect watch for this prestigious and philanthropic event? It can be none other than the iconic Audemars Piguet Royal Oak. We are loving the 33 mm 18K white gold Royal Oak, which tennis great Serena Williams was photographed wearing to this year’s Met Gala. With a unique frosted finish and silver dial adorned with the brand’s classic “Grand Tapisserie” pattern, this watch is sure to stun from every angle, both on the court and off it.


Powered by the impressive quartz Caliber 2713, this chic timepiece has a water resistance of 50 meters and offers strong precision and reliability. The striking octagonal bezel with its exposed screws makes this watch instantly recognizable as one of the hottest Audemars Piguet watches on the market today.
Polo Hamptons: Rolex GMT-Master II “Root Beer”
When it comes to polo in the Hamptons, you will never go wrong with a classic, preppy timepiece. On both July 19 and July 26, you can head to Bridgehampton for some evening entertainment: Polo and cocktails, of course! Get a VIP ticket for just $250, or invest in a shaded cabana for 10 guests for $4,000. The choice is yours.
If you loved Bridgerton or that polo scene from Pretty Woman, you might just love this horse and mallet experience. Yes, there will be the routine stomping of the divots! And of course, you will need to dress the part. For a high-society event like a polo match, we would vote to keep it classic and elegant with a Rolex watch. There are so many prestigious models to choose from, and you really cannot go wrong. However, for this summertime match, we are loving the look of a chic Rolex GMT-Master II:


This 18K rose gold Rolex GMT-Master II watch has been dubbed the “Root Beer” edition for its warm brown coloring on the two-tone bezel. With an iconic Rolex bracelet and a striking black dial with luminous hour markers, this watch is going to capture your heart right away. You will also notice the brand’s much-loved “Mercedes” hands as well as a date display at the 3 o’clock position. This “Root Beer” watch is as functional as it is fashionable. And if we do say so ourselves, it would match pretty perfectly with a dupe of Julia Roberts’ memorable brown polka-dot dress. Do not forget your hat!
Annual Summer Party: Richard Mille RM 07-01
An event to benefit the Stony Brook Southampton Hospital, the annual Summer Party is on its 67th iteration in 2025. This year’s theme? A Night in Marrakesh. The Moroccan inclinations of this party evoke vibrant colors, rich flavors, and exotic charm. And not just anyone has the privilege of attending this elegant and purposeful event. Individual tickets begin at $2,000, and table prices reach $100,000 for 12 guests. From the opening cocktails to a sumptuous dinner and an evening on the dance floor with the band Overdrive, the hospital’s annual Summer Party is sure to be an event to remember.
So what should you wear? While everyday Hamptons style perfectly threads the needle of preppy, chic, and casual, the Summer Party requires a bit more ado. Whatever outfit you choose, make sure to accessorize with the perfect watch for the occasion. Our pick is this elegant Richard Mille piece, which exudes taste and finesse from its innovative mechanics to its aesthetic artistry:


The Richard Mille RM 07-01 is an extravagant jewelry watch that pushes the envelope on all things luxury. The 46 mm, tonneau-shaped case makes this piece stand out from other dress watches, yielding an avant-garde design that is sure to start a conversation. Set with countless brilliant-cut diamonds, you will never tire of the way this watch sparkles with light at every turn. Sleek, powerful, and feminine, this watch is a veritable force of nature.
Hamptons Classic Horse Show: Avi & Co. Frosted Watch
Whether you are a fan of equestrian feats or simply love soaking up celebrity sightings from the grandstands, the week of the Hamptons Classic Horse Show is always an exciting one. This year, the event is taking place from August 24 through 31. For Sunday’s marquee event, the $400,000 Longines Hampton Classic Grand Prix, you will definitely want to grab your ticket in advance. This star-studded VIP event showcases horses that cost even more than your house in the Hamptons, so make sure you show up looking stylish.
We recommend the Frosted Collection by Avi & Co. One of our premier lines of Avi & Co. watches, the Frosted Collection perfectly combines diamond-studded elegance with a unique “frosted” finish that will almost certainly catch your eye.


This breathtaking watch is set with baguette-cut diamonds on its bezel and dial. The smooth, rose gold bracelet offers a “frosted” look achieved through our proprietary tooling process. The 40 mm Frosted Watch contains a whopping 22.17 carats of naturally mined diamonds that will be a conversation starter in every room this summer. Instead of opting for a watch that everyone else in the Hamptons will be wearing, choose a statement piece from Avi & Co.
Hamptons Living Done Right With Avi & Co.
Chic summer events are all the rage in the Hamptons, and it is crucial to dress appropriately. At Avi & Co., we specialize in globally renowned watch brands as well as three of our own coveted watch lines. We have also recently launched a suite of fine diamond jewelry that would make for a perfect Hamptons accessory. Whichever Hamptons event you are shopping for, let us help you find a piece that will be the talk of the town.
You can visit us in person in Manhattan, Miami, or Aspen. Make an appointment here to lock in your personalized shopping slot.






