Spotted: Watches Worn by NFL Athletes

The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super Bowl, which the Seahawks won in a relatively unshakeable victory. Football fans across America are excited to see these two stalwart teams, one representing the West Coast and one the East Coast, square up again.

In the coming months, football will dominate sports culture throughout the United States. If there is one thing that brings people together, it is cheering on their local NFL team through the ups and downs that are sure to come with any football season. Teams that are expected to come out of the gate strong include the Los Angeles Rams, the aforementioned Seattle Seahawks, the Buffalo Bills under the guidance of renowned quarterback Josh Allen, the Philadelphia Eagles, and the New England Patriots, according to ESPN’s post-draft power rankings.

In addition to showcasing incredible athleticism and combining the power of brains and brawn, American football brings us a culture of luxury and glamour like no other. NFL players, but particularly star quarterbacks, are some of the highest-paid athletes around. With these sky-high salaries comes a penchant for luxury, and many of these sports stars have become notable watch collectors in their own right.

As horological connoisseurs, we make it our business here at Avi & Co. to keep a finger on the pulse of the watch collecting world. The NFL season kickoff turns renewed attention toward the timepieces on these players’ wrists, and we do not want to miss a beat. For your reading pleasure, we present a curated collection of our favorite watches that we have spotted NFL players wearing in recent years. You might just find your next obsession.

Like many professional athletes, NFL players receive staggering salaries. Although the NBA holds the crown for paying its players the most, the NFL is not far behind. Other sports with high payouts include soccer, golf, baseball, and ice hockey. In short, playing professional sports is a lucrative career, and many champions opt to spend their earnings on a little bit of sparkle.

To put the statistics into context, Patrick Mahomes, the quarterback of the Kansas City chiefs, is the highest-paid player in the NFL with a yearly salary of $63.1 million. Dak Prescott, the Dallas Cowboys quarterback, follows close behind at $60 million annually, and a number of other quarterbacks are also included in the $50 million-plus club: Jalen Hurts, Matthew Stafford, Josh Allen, Jordan Love, Trevor Lawrence, Lamar Jackson, Joe Burrow, Brock Purdy, Jared Goff, and Justin Herbert, to name a few.

Contracted athletes in the NFL are also often photographed and highly followed by fans. These players take on a life of their own, even beyond their performance on the field, as America’s rabid football fan base tends to form closely held attachments to their favorite stars. Think of New England’s ongoing obsession with legendary quarterback Tom Brady, even after he shipped southward to the Tampa Bay Buccaneers, for example.

With their star power and impressive earnings, perhaps it comes as no surprise that NFL players have a reputation for loving the finer things in life. Often, these world-class athletes make headlines in fashion publications and in paparazzi photos for their designer looks and head-turning accessories. Luxury watch collecting among NFL players has become a well-documented habit, and we always appreciate seeing those athletes whose taste in timepieces matches their brilliance on the field.

With the onset of this year’s football season comes a renewed interest in the timepieces that NFL players are wearing. Here are some of our favorite selections, which you can find in our very own showrooms. Visit Avi & Co. in Manhattan, Miami, or Aspen to shop for your new favorite luxury watch, inspired by your favorite NFL player.

Since 2025, Breitling has been the official timekeeper of the NFL. At the most recent NFL Awards ceremony, Los Angeles Rams quarterback Matthew Stafford took home the league’s MVP award. His prize? A special edition Breitling Chronomat watch engraved with the NFL shield and other unique caseback engravings. While Stafford unusual Chronomat was crafted from a distinctive 18K red gold, most of the award winners at the event brought home personalized stainless steel Chronomat watches. The oversize profile and sturdy discipline of the Chronomat line pairs well with the ethos of the NFL, a conglomerate of hardworking players who have dedicated their lives to sport. At Avi & Co., you can channel that determination and dedication on your very own wrist when you shop our Breitling collection.

Former New England Patriots and Tampa Bay Buccaneers star quarterback Tom Brady may be retired from the NFL, but that does not make him any less of a force in football culture. Currently, Brady is the lead NFL analyst and commentator at Fox Sports, part of a $375 million, ten-year deal with the network. He remains an important influence on football style and watch culture, and has an impressive collection of luxury timepieces from global brands known for glitz and glamour. At last summer’s Fanatics Fest event, Brady showed off a t-shirt from his NOBULL brand paired with a custom gem-set Cuban chain and a diamond-studded watch from Avi & Co. His Iced Collection timepiece displayed countless carats of diamonds set in a 44 mm white gold case, and it made waves throughout the fashion and sports world.

Kansas City Chiefs quarterback Patrick Mahomes has won three Super Bowls in his time with the team, and he has built a reputation for himself as one of football’s greatest players. He also has impeccable style and is known as a high-end luxury watch collector, with a collection including Hublot, Rolex, and Audemars Piguet. He shared his love for avant-garde Swiss brand Hublot with his teammates on the offensive line, gifting each player a Hublot Big Bang Unico Black Magic for Christmas in 2025. This five-figure timepiece was a thoughtful gift to commemorate the bonds of the team and the incredible work they each do to support Mahomes as he leads the line in his role as quarterback. You can shop for similar Hublot watches, like the black ceramic Big Bang chronograph shown above, at Avi & Co.

Travis Kelce is a tight end with the legendary Kansas City Chiefs offense and his friendship with aforementioned Kansas City quarterback Patrick Mahomes is well-documented. In fact, much of the midwestern team’s success has been attributed to the chemistry of the Chiefs’ offensive squadron, including Kelce and Mahomes. However, even if you are not a football fan, you have probably heard of Travis Kelce. His July 2026 wedding to pop music sensation Taylor Swift made headlines across the globe, as did their 2025 engagement. Due to Swift’s international profile, Kelce is photographed perhaps even more often than his NFL peers. He has been spotted wearing a number of elite luxury watches, but one stands out: His iconic Rainbow Rolex Daytona. This renowned timepiece has an impressive legacy in the world of motorsports, and a rainbow sapphire bezel gives it an additional layer of modern star appeal.

Veteran quarterback Kyler Murray spent a portion of his career with the Arizona Cardinals. For the upcoming season, however, he signed with the Minnesota Vikings, who have made headlines by keeping four quarterbacks on their 53-man roster. Will Kyler Murray be the answer to the Vikings’ Super Bowl drought? If so, we can expect him to make his mark in style. While Murray is known as a more private NFL player, he did open up about his watch collection on a recent podcast, mentioning an olive green Rolex Day-Date. But the watch on his wrist during that recording caught our attention even more: a stainless steel Cartier Santos. Murray is known throughout the NFL as a class act, and his gorgeous choice of watch underscores that impression. We wish him all the best with his new team this year, and we hope to see a few more pieces from his highly secretive timepiece collection.

Here at Avi & Co., we can help you embrace the upscale style of your favorite NFL players. From fine diamond jewelry to elite luxury timepieces, we truly have it all. Explore our flagship Avi & Co. watches as well as creations from prestigious brands across the globe, including Rolex, Richard Mille, Audemars Piguet, and Patek Philippe.

Make an appointment today to shop with us in person today. We cannot wait to offer you a warm welcome into our Avi & Co. family.