What is Hue by Avi & Co.?

Hue by Avi & Co. is a collection of luxury gemstone watches that uses natural pink sapphires, blue sapphires, green tsavorites and red rubies as dominant design elements across the watch.

When was the Hue Collection introduced?

Avi & Co. introduced Hue in 2024, beginning with the Pink Sapphire watch before expanding the collection with Blue Sapphire, Green Tsavorite and Red Ruby models.

What gemstones are used in Hue watches?

The collection includes natural pink sapphires, blue sapphires, green tsavorite garnets and red rubies. The gemstone varies according to the reference.

How many gemstones are in a 44mm Hue watch?

The original 44mm Hue designs use 945 natural gemstones across the watch. Total carat weight varies according to the type of gemstone and reference.

What sizes are Hue watches?

Hue by Avi & Co. includes approximately 37mm AH23 references and larger 44mm AH17 references, allowing collectors to choose between more compact and more dramatic proportions.

Are Hue watches made from gold?

Yes. Hue watches use precious-metal construction including 18K white gold and 18K rose gold, depending on the reference.

What is the pink Hue watch made with?

The Pink Hue is extensively set with natural pink sapphires. The original 44mm version uses 945 pink sapphires totaling approximately 110 carats.

What is the blue Hue watch made with?

The Blue Hue uses natural blue sapphires. The original 44mm version incorporates 945 blue sapphires totaling approximately 108 carats.

What is the green Hue watch made with?

The Green Hue uses natural green tsavorite garnets. The original 44mm configuration uses 945 tsavorites totaling approximately 115 carats.

What is the red Hue watch made with?

The Red Hue uses natural rubies. The original 44mm configuration incorporates 945 rubies totaling approximately 105 carats.

What is the difference between Hue and the Iced Collection?

The Iced Collection emphasizes white-diamond brilliance, while Hue uses strongly colored gemstones including sapphire, ruby and tsavorite to create watches dominated by vivid color.

Does Hue use an automatic movement?

The original 44mm Hue watches use a Swiss automatic ETA 2892-A2 movement. Buyers should review the specifications of the individual reference for exact movement information.

Did Floyd Mayweather buy the Hue Collection?

Yes. Floyd Mayweather acquired all four original Hue watches—Pink Sapphire, Blue Sapphire, Green Tsavorite and Red Ruby—shortly after the collection was introduced.

Are Hue watches for men or women?

Hue watches can be worn by anyone who appreciates their design. The 37mm and 44mm size options allow collectors to choose according to wrist dimensions, desired presence and personal style rather than conventional gender categories.

Where can I buy a Hue by Avi & Co. watch?

Hue watches can be purchased directly through Avi & Co. online or with assistance from an Avi & Co. watch specialist. Current references and availability are displayed on the Hue by Avi & Co. collection page.

Hue By Avi & Co. - Avi & Co.

AWTCH-053 Avi & Co. 6876

Hue By Avi & Co.
AH23W, 18K White Gold, Pink Sapphire Dial, 37 mm
AH23W, 18K White Gold, Pink Sapphire Dial, 37 mm

$275,000 275000.00

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AWTCH-054 Avi & Co. 6875

Hue By Avi & Co.
AH23R, 18K Rose Gold, Red Ruby Dial, 37 mm
AH23R, 18K Rose Gold, Red Ruby Dial, 37 mm

$275,000 275000.00

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AH23W-SA-001 Avi & Co. 6874

Hue By Avi & Co.
AH23W, 18K White Gold, Blue Sapphire Dial, 37 mm
AH23W, 18K White Gold, Blue Sapphire Dial, 37 mm

$275,000 275000.00

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AWTCH-056 Avi & Co. 6873

Hue By Avi & Co.
AH23W, 18K White Gold, Green Tsavorite Dial, 37 mm
AH23W, 18K White Gold, Green Tsavorite Dial, 37 mm

$275,000 275000.00

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AWTCH-052 Avi & Co. 6869

Hue By Avi & Co.
AH17R, 18K Rose Gold, Red Ruby Dial, 44 mm
AH17R, 18K Rose Gold, Red Ruby Dial, 44 mm

$350,000 350000.00

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AWTCH-068 Avi & Co. 6175

Hue By Avi & Co.
AH17, 18K White Gold, Green Tsavorite Dial, 44 mm
AH17, 18K White Gold, Green Tsavorite Dial, 44 mm

$350,000 350000.00

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AWTCH-043 Avi & Co. 6173

Hue By Avi & Co.
AH17, 18K White Gold, Blue Sapphire Dial, 44 mm
AH17, 18K White Gold, Blue Sapphire Dial, 44 mm

$350,000 350000.00

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AWTCH-029 Avi & Co. 5815

Hue By Avi & Co.
AH17, 18K White Gold, Pink Sapphire Dial, 44 mm
AH17, 18K White Gold, Pink Sapphire Dial, 44 mm

$350,000 350000.00

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