Say Hello to Avi & Co.’s Frosted Rainbow Collection

It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires in a variety of hues. They are the perfect complement to a bold and brilliant watch collection.

If you want to be the first in your social circle to score this highly anticipated timepiece, act quickly. We expect that the Frosted Rainbow watches will move quickly, just like our previous releases. These one-of-a-kind timepieces are perfect for horological connoisseurs who want to depart from the basics, showing off avant garde watches that go above and beyond the reach of traditional haute horlogerie. Our Rainbow collection toes the line between luxury timekeeping and high jewelry, offering about 30 carats of precious gems that catch the light from every angle.

Join us as we guide you through a behind-the-scenes tour of this stunning addition to our catalogue. From precious metals to staggering sapphires, discover the immersive beauty of a Frosted Rainbow watch from Avi & Co.

Without further ado, let us introduce our Frosted Rainbow watches. These 44 mm timepieces are available in 18K white gold and 18K rose gold. Both metals showcase our “frosted” tooling method, which offers a unique look that highlights the impeccable artistry and commitment to exquisite craftsmanship that undergirds everything we do at Avi & Co.

Take a closer look at the photograph above, and bask in the beauty of the frosted bracelets. We achieve this unique look through a traditional Florentine hammering technique involving a diamond-tipped tool. The delicate hammering creates thousands of microscopic indentations that, when complete, shimmer like diamond dust. The subtleties of the bracelet transform into head-turning glory as your eyes travel up toward the watch’s bezel and dial.

The bezel of the Frosted Rainbow watch is likely the first thing to catch your eye. Set with 15 carats of naturally mined sapphires in a variety of different hues, the round bezel is playful and unique, whimsical without sacrificing prestige. An impressive 32 baguette-cut stones in eight vibrant tones surround the watch’s diamond-studded face.

While many people think of sapphires as a deep blue, perhaps their most common color, these precious stones appear in a wide range of shades. On the Frosted Rainbow watch, you will see hues ranging from the brilliant red-orange of a candy apple to the rich yellow of a marigold to the verdant green of springtime leaves (and everything in between). Sapphires are known for their durability, as they are rated at a 9 on the Mohs scale of hardness. Essentially, this means that they are second in hardness to only the diamond, making them an excellent choice for jewelry and watches that you can wear everyday with total peace of mind.

Sapphires are also prized for their exquisite radiance, and these watches are no exception. From the moment that you fasten one of our Frosted Rainbow watches around your wrist, you will be dazzled by the refracting light and shimmering hues of its countless precious gems. This is a timepiece that is sure to capture your heart and never let go.

While the colorful bezel of the Frosted Rainbow watch might grab your attention at first glance, we cannot forget to mention the diamond-set dial of this stunning timepiece. Concentric circles of flawless diamonds decorate the center of this watch, providing an endless sea of sparkle. The baguette-cut stones amount to 14 carats of prestigious elegance that you will be thrilled to fasten around your wrist each morning. Minimalist hands and no hour markers contribute to the watch’s restrained sophistication and provide an uninterrupted expression of taste and class.

Every diamond that we use in this exquisite timepiece is carefully selected and meticulously set by our very own talented craftsmen. We utilize exclusively naturally mined diamonds so that you can enjoy peace of mind about the lasting value of your Avi & Co. watch. With our decades of experience in the industry, we understand the importance of investing in a timepiece that you can pass down for generations to come, building wealth and prestige through a family heirloom. Naturally mined stones with GIA paperwork are the foundation for this wealth and success, and we ensure that all of our buyers enjoy these desirable benefits.

The Frosted Rainbow collection is compatible with our Color in Motion rubber straps, building on our commitment to helping you find your perfect watch. You can switch the Frosted bracelet out for a colorful, bright rubber strap, giving your timepiece a sportier look. Choose from yellow, blue, orange, red, pink, white, and black. Complement your watch’s rainbow of sapphires with an equally vibrant strap that is durable, comfortable, and chic.

The only question left to consider is, which Frosted Rainbow watch will you choose? Will you opt for the warmth and prestige of 18K rose gold? Or will you choose the cool opulence of 18K white gold? No matter which option you decide on, this timepiece is sure to become a staple of your wardrobe, accenting every outfit with stunning clean lines and a dash of personality.

Our Rainbow watches are a new addition to our much-loved Frosted Collection, but we have to say that we love the original Frosted watches just the same. The Frosted line was our second collection, following in the footsteps of the earthshaking Iced Collection in 2023. Like the Rainbow watches, the original Frosted watches showcase tooling methods to achieve a bracelet finish that evokes frost on windows, the sparkle of newly fallen snow, and a chilly walk bundled in a puffy jacket in a winter wonderland.

So, where do they depart from their rainbow-hued siblings? Instead of a sapphire bezel, the original Frosted watches have a diamond bezel, offering a more monochromatic look without the pop of color that the Rainbow timepieces offer. There is no right or wrong answer here: The perfect watch for you is the one that you will be thrilled to fasten around your wrist each day.

Our Frosted lines, both original and rainbow, have proven to be highly popular with collectors and A-listers alike. But they are just one piece of our extensive catalog of dramatic and memorable timepieces here at Avi & Co. While you are shopping with us, do not miss our other elite collections that might just revolutionize your horological style.

The Iced Collection was our first major release of bespoke timepieces. When it hit the market back in 2023, the Iced Collection immediately made waves. These stunning watches are completely decked out in diamonds. The precious stones cover the bracelet, bezel, and dial, offering an all-out appearance of elegance that is difficult to top.

Like the Frosted Rainbow watches, the Iced Collection is also highly customizable to your unique needs and preferences. You can choose from 18K rose gold or 18K white gold as well as three different case sizes: 37 mm, 40 mm, and 44 mm. Now, you can even switch out the diamond bracelet for a sporty rubber strap with the recent release of the Iced Collection: Color in Motion variant. The Color in Motion rubber straps are interchangeable with the diamond bracelet, so you can switch between colors and styles seamlessly. Choose from yellow, orange, black, white, red, pink, and blue. A few quick calculations tell us that equals 48 different Iced Collection configurations to choose from.

Avi & Co. Insights: Looking for even more Iced Collection sizes? Watch this space. There just might be something special coming your way in the very near future.

If you prefer even more color, turn to the HUE by Avi & Co. collection. These bright, bold watches share their design with the Iced Collection, offering bezels, dials, and bracelets decked out in precious stones. But in this case, we have gone full tilt with stunning colors that are sure to steal the show. Choose from blue sapphires, pink sapphires, green tsavorite, or red rubies and find the watch of your dreams with more personality than you may have thought possible. The HUE Collection is a celebrity favorite, with major names like Floyd Mayweather, Rick Ross, and Sylvester Stallone proudly showing off timepieces from this lineup on their own wrists. Which color speaks to you?

Here at Avi & Co., we are proud to be one of Manhattan’s premier destinations for luxury watches and fine diamond jewelry. Our own Avi & Co. watch lines are just one piece of the puzzle. From Rolex to Richard Mille and from Audemars Piguet to Patek Philippe, our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our Diamonds by Avi & Co. jewelry line for even more sparkle.

Make an appointment today to shop with us in person today. We cannot wait to welcome you into our Avi & Co. family.