
Best known for its immaculate beaches, bustling nightlife, and art deco architecture, Miami is also the epitome of an exclusive lifestyle. Florida’s most seductive city has a style all its own. With the constant heat of Florida, everyone tends to dress in light fabrics for most of the year. But Miami style goes far beyond the dress code. The Art Deco influences and minimalist yet glitzy decor that characterizes Miami sets the stage for one of America’s hottest destinations.
Wondering what to wear on your next trip to southern Florida? Accessories like watches and jewelry give the wearer a way to add a pop of personality to their ensemble. Nobody wants to wear anything heavy or something that doesn’t feel unique. People want to wear something that feels like it speaks solely to them.
Whether you prefer loud and flashy or elegant and sophisticated, Avi & Co. is here to help you enhance your Miami street style. Here are our top seven luxury watch choices perfect for your next Miami vacation, business trip, or magnificent lifestyle...
#1: Rolex Submariner, Stainless Steel and 18K Yellow Gold


The Rolex Submariner was the first diver's watch with a water resistance of 330 feet. Its Chromalight display ensures visibility in dark environments for divers. Different shapes are used to distinguish between hour markers to avoid any confusion while underwater. The scratch-proof case, which also protects against ultraviolet rays and chlorinated water is what made the Submariner ideal for deep-sea exploration.
But is the Rolex Submariner the ideal watch for your next trip to Miami? Without a doubt! Characters from Miami Vice had a significant impact on men’s fashion, especially when they flaunted their luxury Rolex timepieces. Live the fantasy of your favorite drama while strutting down the Miami Design District streets with a Rolex secured around your wrist. This stainless steel and yellow gold watch perfectly fits the bill with its striking black index dial, 41 mm case size, and water resistance up to 1,000 feet.
#2: Rolex Oyster Perpetual, Stainless Steel


One of Miami’s top-sold watch styles in recent years was the Rolex Perpetual. The Oyster Perpetual made its debut in 1950. Ten years later, Rolex increased the case size of the Perpetual, as they had not patented the movements. The brand created a deeper caseback called the "Bubbleback" to fit the bigger case.
The aesthetics of the Oyster Perpetual models set them apart as symbols of universal and classic style. Powered by the 2232 calibre, this timepiece has a 55-hour power reserve. If you want to add that All-American classic touch to your wardrobe, this watch should be your go-to. The turquoise dial adds an element of fun and enthusiasm that fits perfectly into Miami’s upbeat, tropical environment. No south Florida outfit is complete without this striking piece.
#3: Rolex Yacht-Master II, 18K Yellow Gold


Rolex introduced the Yacht-Master in 1992 to strengthen its ties with the sailing world. This collection blends function and style with its waterproof quality, and its Oysterflex bracelet is robust and reliable. The Yacht-Master will guide those who enjoy exploring sunny days sailing or endless tropical nights on their yacht. In 2010, the brand introduced an updated take on the classic Yacht-Master with the Yacht-Master II line.
This sea-inspired watch embraces the best features of yachting with a 90-degree bidirectional bezel that works as a programmable countdown. Powered by the self-winding 4161 calibre, this nautical timepiece has a 72-hour power reserve. The upscale, yellow gold construction is complemented by the striking, royal blue bezel and complicated features. Plus, the 44 mm case stands as a substantial and striking testament to the Rolex commitment to quality. You’ll love the two-tone bracelet, which adds an element of unique style to this classic piece.
#4: Audemars Piguet Royal Oak, Steel, Diamond Bezel


The Italian-born, Swiss legend Gérald Genta designed the Royal Oak, one of the most coveted collections in the horological world. Over less than 24 hours, Genta worked all night designing what would become the masterpiece of his career. Exposing the screws on the bezel seems to be the inspiration from the outside of the divers’ suit.
(Fun Fact: Genta also designed another renowned stainless steel sports watch of the 1970s, the Patek Philippe Nautilus. The Patek Philippe Nautilus and the Audemars Piguet Royal Oak remain two of the best-selling lines of watches available today, and Genta is considered a verifiable genius in the world of watchmaking and design.)
As we like to say, the more ice the better when it comes to strolling the Miami Design District. This 37 mm Royal Oak will give you this power. The timepiece boasts a striking blue dial with a mega tapisserie pattern – and the bezel is decked out in tons of diamonds, dazzling anyone who wears or witnesses it with sparkling brilliance.
#5: Audemars Piguet Royal Oak Concept, Titanium


The Royal Oak Concept catapulted Audemars Piguet to the next level with its futuristic design and ultramodern aesthetics. Featuring an exceptionally light titanium bezel, this 44 mm Audemars Piguet Royal Oak Concept watch features a striking openworked dial that allows the wearer a glimpse into its futuristic design and intricate internal mechanics.
The 44 mm Concept is truly a functional sports and lifestyle luxury watch that is like no other. Powered by a self-winding calibre, this timepiece has a 72-hour power reserve and generous water resistance up to 100 meters (330 feet). The Audemars Piguet Royal Oak Concept is totally unlike other watches you will see on the market. Its innovative spirit and tech-forward design make it perfect for a day (or night) out on Miami’s bustling streets.
#6: Richard Mille RM 011, Rose Gold “Canada” Edition


In 2007, Richard Mille collaborated with Brazilian Formula One racing driver Felipe Massa. Together, they crafted a timepiece similar to an F1 car's design. The RM 011 comes with classic adaptability, excellent movement, and incredible attention to detail. Felipe Massa’s long standing partnership with Richard Mille has yielded many incredible creations, and the RM 011 is certainly one of them. Like many Richard Mille pieces, it features the iconic tonneau-shaped case and skeletonized dial, allowing you a peek at the intricate movement within the watch.
When Avi & Co. first opened our store in Miami’s Design District, we shared an opening weekend with Miami's Formula 1 Grand Prix event – that event has become a cultural staple in Miami. With that in mind, we couldn't think of a better timepiece to add to your luxury collection. This limited edition run evokes Canadian heritage but retains ties to motorsports through the collaboration with Felipe Massa.
#7: Cartier Pasha, Stainless Steel


Turn Up the Heat With Miami’s Hottest Watches


Avi and Co.’s new boutique in the Miami Design District has everything you need and more. Whether you are in Miami for a suave adventure in fashion or a sporty yachting adventure, we have watches for every lifestyle. We specialize in the most luxurious watch brands, and we have timepieces in our showroom from names like Richard Mille, Rolex, Patek Philippe, and Audemars Piguet. All you have to do is make an appointment!
Reach out to us today and schedule a time to stop into our gorgeous Miami Design District location. Not in the Florida area? Don’t worry – we also have luxe showrooms in New York City and Aspen, Colorado. Wherever you are located, we are here to help you find the watch of your dreams.
Schedule an appointment today.








