
Our favorite time of the year in New York City is right around the corner. While some people might gravitate toward the buzzy excitement of the New York City Marathon in November or the snowflake-studded beauty of Manhattan at Christmastime, we have a special appreciation for late August into early September. Why? The US Open tennis tournament, of course.
As summer gives way to fall, a deluge of A-listers and world-class athletes descends on the borough of Queens. Specifically, these big names are headed to Arthur Ashe Stadium in the Billie Jean King National Tennis Center. The US Open is a showcase of jaw-dropping tennis, a tournament where names are made, where some dreams are crushed as others reach new heights. This is the place where some of the greatest moments in tennis history occurred.
At Flushing Meadows, Steffi Graff solidified her history-making Grand Slam win, taking home trophies from all four Grand Slam tournaments in one calendar year (1988). US Open enthusiasts saw John McEnroe defend a championship run, saw women’s tennis receive the primetime airing it deserved, witnessed Roger Federer redefine winning streaks in modern tennis, and saw the Williams sisters skyrocket to global fame. You cannot talk about the history and prestige of modern tennis without talking about the US Open.
To attend this event is not simply about enjoying the impressive sportsmanship and athleticism on display. Spectating at the US Open is an endeavor in and of itself, as seat prices have boomed in recent years, coinciding with the stadium’s renovation, making visiting the tennis center a luxury experience in and of itself. As such, it is no surprise that many Hollywood stars and international phenoms find a spot in the stands. Each year, we focus our gaze on the myriad of elite fashion and impressive luxury watches and jewelry that these attendees bring to the equation. There is much to see and much to enjoy at the US Open.
Dressing for this tournament is no small feat. From world-class timepieces to decadent diamond jewelry, visiting the US Open is a lesson in luxury. Join us as we showcase some of our favorite tennis-inspired jewelry pieces to make this year’s urban tournament the most memorable yet.
A Culture of Luxury at the US Open
Fashion enthusiasts know that the US Open is one of the year’s key events for spotting fashion trends in the wild, from bold athleisure to upscale ensembles. Accessories are taken seriously at this event; luxury watches have been tied to the world of tennis for decades, and glamorous jewelry for women adds to the upscale ambience. What will you be wearing?
Allow us to introduce our flagship collection of fine diamond jewelry, Diamonds by Avi & Co. We launched our jewelry line online in 2025 after years of working with A-list clients from around the world to craft numerous custom-made diamond jewelry creations. We realized that our penchant for luxury and glamorous diamond pieces deserved to reach a broader audience. At the same time, we knew that these exclusive and innovative designs would not appeal to just anyone. Our decadent and opulent jewelry creations are made with the sophisticated modern woman in mind, a woman who is not afraid to turn heads, who knows she should be the center of attention in every room that she enters.
These diamond looks do not fade into the background. They stand apart from the crowd. Everyone will be wondering where you found such unique and distinctive accessories. Whether or not you reveal your secrets is up to you.
Without further ado, we are proud to present a curated selection of tennis-inspired jewelry to adorn yourself at the US Open.
Diamonds by Avi & Co. Looks for US Open Style
From tennis bracelets to pendant necklaces, we have glamorous diamond jewelry for every US Open matchup. Whether you are a tennis diehard soaking up the sun while watching the early tournament rounds on exterior courts or a serious enthusiast willing to spring for elusive tickets to the final match in Arthur Ashe Stadium, these accessories will make your US Open look one to remember.
Avi & Co. Diamond Bangle Bracelet


We cannot in good faith recommend jewelry for a tennis tournament without talking about tennis bracelets. That said, you do not have to settle for a basic tennis bracelet when you can choose something far more interesting and outside-the-box here at Avi & Co. This 11.29-carat diamond bangle bracelet may seem traditional at first glance, but its unique collection of meticulously selected stones is anything but ordinary. This bracelet seamlessly moves from oval-cut to emerald-cut diamonds, offering a subtly captivating transition from a feminine curve to geometric drama. We love this unique take on a tennis bracelet, which reminds us that staying on trend does not have to mean blending in. Crafted from luminous 18K white gold, this bangle bracelet is a memorable addition to any jewelry box and is sure to become a staple of your wardrobe. Tennis bracelets are an essential component of US Open style, and for good reason.
Avi & Co. Oval-Cut Diamond Ring


If you are looking for the perfect ring to complement your US Open outfit, do not go any further. This exquisite oval-cut diamond ring is the perfect nod to tennis culture while showing off your exceptional taste and perhaps even a lifelong commitment. This 14K white gold creation features a stunning 6.03-carat center stone in a striking oval-cut silhouette. It reminds us of Belarusian tennis star Aryna Sabalenka’s headline-making engagement ring, which embraces the same elongating oval shape. This ring also features an additional 0.3 carats of round diamonds that adorn the white gold band, adding further sparkle and shine. Whether you are celebrating an engagement or simply looking for another striking ring to add to your collection, this glamorous heirloom is a must-have. It is a piece you can pass down for generations, one that will carry stories and memories with it every step of the way.
Avi & Co. Diamond Pendant Necklace


At the end of the day, the US Open is a sporting event rather than a red-carpet gala. As such, you will want a necklace that looks appropriate walking to the drink stand for your daily Honey Deuce while still retaining an air of refinement and sophistication. Our elegant pendant necklaces are the perfect solution, showcasing an elite naturally mined diamond without overwhelming your outfit. Here, we have set a 6.06-carat round diamond on a delicate platinum chain that is both luminous and hypoallergenic. This elite pairing of an icy white diamond and crisp, cool platinum is the definition of luxury. A solitaire pendant necklace exudes confidence and prestige without feeling gaudy or overdone. If effortless elegance is your brand, then a solitaire diamond pendant necklace is a need in your jewelry box.
Avi & Co. Flower Diamond Earrings


Although the renovation of Arthur Ashe Stadium has made the tennis complex in Queens eminently more luxurious, you are still spending a day outdoors in what could be stifling August heat. As such, it is crucial to choose versatile jewelry that can work with whatever hairdo you end up choosing. These whimsical, romantic flower diamond studs are exactly that, making a statement with an updo or a blowout moment alike. Each earring is crafted from a meticulous arrangement of five pear-shaped diamonds and set in stunning 18K white gold. The pair amounts to 4.01 carats of naturally mined diamonds, which glitter and refract light from every angle. Any savvy diamond jewelry collector is sure to fall in love with these unique and playful expressions of femininity and luxury.
Explore Manhattan’s Finest Jewelry at Diamonds by Avi & Co.
Here at Avi & Co., we are proud to be one of New York City’s premier destinations for both fine diamond jewelry and luxury watches. In our three prestigious boutiques, discover global watch brands like Rolex, Richard Mille, Audemars Piguet, and Patek Philippe. Plus, do not miss our selection of Avi & Co. watch lines and our Diamonds by Avi & Co. jewelry collection that is sure to turn heads wherever life takes you.
When you visit New York for the US Open, make sure to reserve time to visit our Manhattan boutique, located at 15 West 47th Street, Second Floor Suite 200. We would love to welcome you into the Avi & Co. family and help you shop for your next high jewelry creation. Make an appointment today to shop with us in person today.








