Meet Our Latest Addition: The Launch of the Iced Collection Mini

We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection.

With a case size of just 26 mm, these stunning watches are petite and fashion-forward. Despite their diminutive proportions, they make a big statement, offering diamond-studded elegance for wearers of any gender. A sized-down counterpart to our classic Iced Collection pieces, the Iced Mini watches are sure to turn heads however you wear them. We cannot wait to introduce you to the newest addition to your watch box. Get ready to fall in love.

Pause to take a look at the newest members of the Iced Collection. What do you notice first? Is it the breathtaking sparkle of countless carats of diamonds? Perhaps your eyes traveled to the captivating baguette-cut stones on the bezel, or maybe you were drawn to the concentric circles of diamonds pulling your gaze toward the center of the watch. Or was it the subtle sheen of the brushed gold that caught your eye, glinting from the edge of the timepiece?

Every detail of the Iced Mini watches was carefully planned and meticulously executed. We have spent months and months behind the scenes developing these perfectly proportioned timepieces for you, ensuring that no detail was overlooked. From the smooth weight of the 18-karat gold to the virtually invisible fold-over clasp, we dedicated time to every single component of this aesthetic and engineering marvel.

Now for the specifications: The Iced Mini gets its name from its compact silhouette, with a round case measuring just 26 mm in diameter. This sophisticated, elegant presentation makes an impact on the wrist without overwhelming it, maintaining our Iced Collection’s signature diamond look. Beneath the eye-catching exterior hides a precision movement designed to deliver reliable performance and timeless wearability for generations to come.

The automatic, self-winding movement offers essential functionality without any of the hassle. On the diamond-set dial, minimalist hour and minute hands stand out against the precious stones without disrupting the flow of the diamonds’ brilliance. Of course, the piece is packaged in style, coming as a complete set with a luxe Avi & Co. box and originality papers, important relics that every collector will appreciate. Choose from 18K rose gold, 18K yellow gold, or 18K white gold when you select the perfect Iced Mini watch for your wrist.

As we designed these sophisticated watches, we were torn over one aesthetic feature: Should we set the side of the watch with radiant diamonds or allow the precious metal construction a moment to shine? We opted to release the watch with both variations, allowing you to decide which Iced Mini speaks to your taste and sensibilities. In a sense, we think of this collection as a connected pair, two similar watches with a subtle difference setting them apart.

First is our completely diamond-set piece, covered in glittering stones across virtually every surface. Even the sides of the watch are studded in diamonds, meaning that the brilliance never ends. For the one who appreciates endless glamour and maximum sparkle, this is the watch to pick.

Our next piece is highly decorated with diamonds as well, showing off gorgeous stones across the dial, bracelet, and bezel. Here, the sides of the bracelet are finished in sleek brushed gold (choose from white, rose, or yellow) that allows for a certain subtlety and refinement. There is no wrong choice here; both Iced Mini watches deliver all you could dream of when it comes to marrying high jewelry and haute horlogerie.

Where do the Iced Mini watches fit into the rest of the Avi & Co. repertoire? Join us on a journey to discover just that.

Since the debut of our Iced Collection in 2023, Avi & Co. has become a worldwide phenomenon in luxury watchmaking. Our luxurious timepiece collections push the boundaries of luxury, offering prestigious gemstones, precious metals, and exquisite design and engineering that goes above and beyond what even the most selective horological connoisseurs have come to expect. As you fall in love with the latest release, our Iced Mini watches, we invite you to take a walk through our complete catalog of glamour.

The Avi & Co. tradition of fine watchmaking began in 2023 with our inaugural line, the Iced Collection. These jaw-dropping timepieces are completely adorned with radiant diamonds, set across the dial, bezel, and bracelet. The gem-setting on the bracelet was inspired by a pattern of brickwork that represents the importance of family, success, and hard work. Likewise, wearing an Iced Collection watch demonstrates your own position and prowess as you showcase countless carats of baguette cut diamonds. Unsurprisingly, it is a celebrity favorite.

We have released the highly popular and coveted Iced Collection watches in 18K white gold and 18K rose gold across three different case sizes: 37 mm, 40 mm, and 44 mm. Now, the Iced Mini watches join the family with their a petite 26 mm case, perfect for current trends toward smaller timepieces in both men’s and women’s fashion. The Iced Mini watch also expands our collection of precious metal offerings, adding yellow gold into the mix.

We followed up on the spectacular success of the Iced Collection with its sister line, the Frosted Collection. This selection of elite timepieces takes the diamond-set flair of the Iced Collection’s dial and bezel and pairs it with an elegant, sophisticated precious metal bracelet. The bracelet is finished with a masterful tooling technique that gives it a frosted look, which is where the name of the line originated. An Avi & Co. Frosted watch is the perfect accessory for someone who loves a dash of diamonds while preserving the simplicity of a timeless metal bracelet. With our Frosted watches, you can choose from 18K rose gold or 18K white gold and two case sizes.

We also recently launched an exciting new addition to the Frosted Collection: our Frosted Rainbow watches. These creations retain the “frosted” gold bracelets and the diamond dials of the classic Frosted timepieces, but they swap out the diamonds on the bezel for a vibrant rainbow of colored sapphires. From fiery orange to grassy green and aquatic blue, this symphony of pigment will make your wristwear anything but boring. The limited edition Frosted Rainbow watches are available exclusively in a 44 mm case size in either white or rose gold.

Our bright and beautiful Hue Collection took the all-out diamond design of the Iced Collection watches and gave it a chic new twist. Instead of white diamonds, we looked to other precious gems to create vibrant and eye-catching timepieces in both 44 mm and 37 mm silhouettes. These captivating creations are full of personality and flair, even standing out as celebrity favorites with A-list wearers like Floyd Mayweather and Sylvester Stallone. Choose the watch that speaks to you from a monumental quartet of red rubies, blue sapphires, pink sapphires, and green tsavorite. Each of these timepieces is flawlessly set with countless carats of naturally mined precious gems, and each one is guaranteed to make a statement.

We rounded out our luxurious collections of timepieces in 2025 with the addition of our Color in Motion rubber straps. Available in seven different shades, these rubber straps are interchangeable with the metal bracelets native to our standard Iced Collection sizes and Frosted Rainbow watches. The colorful bands add a pop of sporty flair, transforming the look of your original Avi & Co. timepiece into something you can wear every day.

Our collection of Avi & Co. timepieces is undeniably decadent. When you visit one of our three boutiques, you can also immerse yourself in our stunning line of fine diamond jewelry, Diamonds by Avi & Co., perfect for the sophisticated modern woman.

Additionally, discover our impressive collection of luxury watch brands from across the globe, including Richard Mille, Rolex, Audemars Piguet, Patek Philippe, and others. Our timepieces range the full gamut of styles, from elegant and refined to sleek and powerful. There is a piece in our showrooms for every buyer, and we are here to help you find your perfect companion.

Make an appointment today to shop with us in person today. We cannot wait to offer you a warm welcome into our Avi & Co. family.