The Story Behind Sylvester Stallone's Iconic Blue Sapphire Watch

If you caught actor and filmmaker Sylvester Stallone on Jimmy Fallon or The Kelly Clarkson Show recently, then you might have noticed that he was sporting a major piece of wristwear. Stallone’s eye-catching timepiece is none other than the blue sapphire timepiece from Avi & Co.’s iconic HUE Collection. This 44 mm timepiece has attracted a swath of media attention as viewers grapple to identify the bejeweled masterpiece on Stallone’s wrist.

Today, we are taking a closer look at this magnificent timepiece, which is set with brilliant blue sapphires and showcases a high jewelry twist on modern horology. Any watch aficionados will be thrilled to learn more about this memorable accessory that has set the fashion and entertainment world abuzz.

Sylvester Stallone began acting in the early 1970s, with his first break sharing lead billing with Henry Winkler in the 1974 film The Lords of Flatbush. However, anyone who knows a thing or two about the American cultural zeitgeist can tell you when Stallone’s big break arrived. Stallone wrote and starred in Rocky (1976), and achieved almost immediate international fame.

The so-called “Italian Stallion” continued on to make five Rocky films and become the face of the Rambo franchise, starting with First Blood in 1982. For much of the 1980s, he was one of Hollywood’s highest-paid actors, and his career remains illustrious to this day.

The Italian-American actor has appeared in over 82 films, and now he is starring in the acclaimed television series Tulsa King. In Tulsa King, Stallone plays Dwight “The General” Manfredi, a capo in New York City’s Invernizzi mob family. After being released from a 25-year stint in prison, Manfredi is exiled by his boss to Tulsa, Oklahoma. There, he realizes that his former family might not have his best interests in mind. The solution? He slowly begins to build a crew in Tulsa.

It was during Stallone’s promotion of this popular Paramount+ original series that he first showed off his new HUE Collection watch. Who knows, maybe we will even see this watch on the newest season of Tulsa King, which was recently renewed for Season 4.

It is time to introduce you to Sylvester Stallone’s eye-catching timepiece: The blue sapphire watch from Avi & Co.’s much-loved HUE Collection. This gem-set line, known for its opulent and vibrant pieces, was released in 2024 to much praise and celebration. Right off the bat, the line became a celebrity favorite, with American boxing professional Floyd Mayweather scooping up all four of the collection’s iconic timepieces for a whopping $1 million, according to Forbes.

The HUE Collection showcases four unique and radiant gem options: blue sapphire (Stallone’s pick), pink sapphire, red ruby, and green tsavorite. It is tough to choose between these elegant, sparkling finishes; we can understand why Floyd Mayweather invested in all four!

Today, we are going to zero in on Stallone’s choice: The 44 mm blue sapphire HUE watch. Crafted from luxurious, 18K white gold, the blue HUE watch is gorgeous from every angle. Baguette-cut sapphires adorn every facet of the timepiece, from the bracelet to the bezel to the dial. The watch is meticulously set with an astounding 945 natural blue sapphires, which showcase rich, saturated hues and were carefully hand-selected by our dedicated jewelers.

Fasten this iconic timepiece around your wrist, and you will immediately notice the way that it catches the light and sparkles, refracting glittering lozenges of light throughout the room. All eyes will be on you when you wear this exquisite watch, and it is sure to start more than a few conversations. A kaleidoscope of color and vitality, the blue sapphire watch is a true showstopper that will turn heads no matter where you wear it.

You can also purchase the blue sapphire in a more diminutive 37 mm silhouette, which is ideal for those with smaller wrists or women who are looking for petite wristwear styles. Mined in Madagascar and Sri Lanka, the stones on these brilliant blue watches transcend trends and seasonality. These are statement pieces that you can wear year-round, and you will never tire of the glamour and envious glances that come with them.

Avi & Co. Tip: Love the blue sapphire watch? Make sure you check out the rest of the Hue Collection on our website. Plus, do not miss our debut Iced Collection and its sister line, the Frosted Collection. We have even expanded our inventory with the Iced Collection: Color in Motion lineup, a selection of vibrant rubber straps that pair with luxe Iced Collection cores.

When Sylvester Stallone purchased the iconic blue sapphire HUE watch, Avi & Co.’s founder and CEO, Avi Hiaeve, delivered the watch in person. With numerous celebrity clients who look to Avi & Co. for their luxury watches and fine diamond jewelry, Hiaeve understands the importance of going above and beyond with first-class service. It does not hurt that Hiaeve and Stallone have years of friendship and strong personal ties to solidify their working relationship.

Hiaeve and Stallone have been close since 2022, when Stallone first started purchasing watches from Avi & Co. The two built a connection based on trust and a shared interest in the finer things in life. Back in 2024, Hiaeve personally delivered a large selection of watches to Stallone’s house, offering an incredible variety of timepieces for the star to choose from. Over the past few years, this business association has turned into a strong bond between friends.

Interestingly, Stallone is far from the only celebrity that has chosen Avi & Co. as his go-to destination for luxury. Apart from Stallone, some of Hiaeve’s most famous customers include Jamie Foxx, Floyd Mayweather, Nicky Jam, and Bad Bunny. Hiaeve also works closely with customers like J Balvin, DJ Khaled, Rick Ross, and the Brooklyn Nets to create custom pieces imbued with special memories and opulent flair.

Other A-listers who love working with Hiaeve include Dallas Mavericks forward Anthony Davis, former professional football player Antonio Brown, rapper Brooklyn Johnny, former professional basketball player and current sports analyst for ESPN Austin Rivers, restaurateur David Einhorn (aka Papi Steak), Buffalo Bills player Dion Dawkins,, rapper El Alfa, author Grant Cardone, Houston Rockets forward Kevin Durant, Dallas Mavericks point guard Kyrie Irving, Los Angeles Lakers player LeBron James, Colombian singer Maluma, rapper Meek Mill, singer Nicky Jam, former professional football player Odell Beckham Jr., reality TV star Scott Disick, rapper Young Thug, rappers Offset and Cardi B, rapper Future, and countless others.

With Hiaeve’s reputation as New York City’s premier provider of luxury watches and fine diamond jewelry, this should come as no surprise. Hiaeve’s flagship Avi & Co. location on 47th Street in Manhattan has been standing strong since 2009. In the years since, the company has built a reputation as the best place to get your hands on watches from world-renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex.

Though Hiaeve loved sourcing and curating an unparalleled collection of highly desirable luxury watches, he knew that he also wanted to create storied pieces of his own. Thus, he worked toward launching his own watch lines, beginning with the Iced Collection in 2023. Hiaeve knew that these diamond-studded watches would shake the very foundation of the horological sphere, and he could not have been more right. His latest collection of fine diamond jewelry, dubbed Diamonds by Avi & Co., only adds to his repertoire of mind-blowing accessories.

Want to evoke the style of your favorite celebrities? Shopping at one of Avi & Co.’s three elegant boutiques is the way to make those dreams come true. Our showrooms are located in New York City, Miami, and Aspen. No matter where you call home, there is an Avi & Co. near you. You will be greeted with a flute of bubbly and a warm welcome from one of our highly trained customer service specialists, who will guide you through every step of the process as you try on a series of exceptional watches and hone in on the one that speaks to you. At Avi & Co., we will be by your side whenever you need us.

So, what are you waiting for? Make an appointment to shop in person with us today. We cannot wait to welcome you into the Avi & Co. family.