Rolex Daytona with Rainbow-Pave Bezel and Rose Gold Bracelet Displayed on a C-Ring on a Black Background with Scattered Diamonds.

 

There may be popularity amongst other gem set stones such as rubies, sapphires, and emeralds, but diamonds are forever. They are coveted for their beauty and timelessness. The unmatched sparkle that diamond-pave timepieces have when worn around a wrist is distinct.

Incorporating diamonds into watches dates back to the 19th century. Patek Philippe crafted the first diamond watch in 1868 for Countess Koscowicz of Hungary. By the 1950s, watches featuring dials adorned with precious stones instead of traditional indexes became popular.

CEO and Founder of Avi & Co. Standing in his Miami Boutique, Surrounded by Luxury Watches and Diamond Jewelry.CEO and Founder of Avi & Co. Standing in his Miami Boutique, Surrounded by Luxury Watches and Diamond Jewelry.
Avi Hiaeve, Miami Grand Opening, May 2023

It’s no surprise that Avi loves diamonds. He was covered head to toe at his Miami Grand Opening. “I wanted to feel like a King,” Avi said with a soaring grin.

“I had a crown chain. I had my Avi & Co watch. The diamonds on the shoes were just a little extra.” Even celebrities such as DJ Khaled and Sylvester Stallone have purchased from Avi’s glamorous collection.

 

What are Factory-Set Watches?

A factory-set timepiece means that the stones were applied directly by the brand’s manufacturer without any third-party involvement. The alignment, orientation, position, strength, and proportion of the gems are precise.

Unlike the fast-paced environment of New York City, the watch industry is quite the opposite. Artisans have trained for almost a decade to produce a luxury watch by hand. The client base for factory-set watches is ordinarily small. Because of this, they are created with flawless dials, bracelets, and bezels set with precious stones.

Premium brands also rely on ensuring supply never meets demand. This adds to the idea that a person is making a luxury purchase.

Avi of Avi & Co. Wears a White T-Shirt, Diamond Chain, Sunglasses, and Diamond Timepiece, Standing Beside DJ Khaled in a Blue Collared T-Shirt on a Golf Course.Avi of Avi & Co. Wears a White T-Shirt, Diamond Chain, Sunglasses, and Diamond Timepiece, Standing Beside DJ Khaled in a Blue Collared T-Shirt on a Golf Course.
Avi Hiaeve and DJ Khaled, 2023

Why are Diamond-Pave Watches So Expensive?

Diamond-pave watches are expensive because of their rich history, investment value, and craftsmanship. Value can increase depending on the diamond's quality, carat weight, brand reputation, and overall condition. Brands such as Rolex, Audemars Piguet, and Patek Philippe are known for their exclusivity and craftsmanship. If the market is in a good position, you will likely see an increase over time.

Lucky for you, diamonds are always in demand. Depending on the diamond's cut, its colorlessness, the use of higher clarity grades, and the weight of the carat, the more valuable the timepiece will be.

Diamond Dial Timepiece with Blue-pave Bezel and Diamonds on the White Gold Bracelet, Displayed on a C-Ring Sitting on a White Rolex Box.Diamond Dial Timepiece with Blue-pave Bezel and Diamonds on the White Gold Bracelet, Displayed on a C-Ring Sitting on a White Rolex Box.
Rolex Submariner, Reference #116659SABR

What is this Fascination Men and Women have with Diamond-Set Watches?

It’s no surprise that a diamond-set watch stands out in a crowd. These statement pieces are more dramatic than a non-gemstone one. A lot of fascination also stems from hip-hop culture, athletes like Floyd Mayweather, and celebrities such as Rihanna.

Now, consumers are choosing to wear diamond-encrusted timepieces to stand out even further from the crowd. And who is to say any aficionado needs a reason to sport something flashy if not simply because of its aesthetic? Diamonds aren’t only a girl’s best friend, after all.

Diamond-Pave Rose Gold Timepiece Displayed on a Watch Cushion.Diamond-Pave Rose Gold Timepiece Displayed on a Watch Cushion.
Audemars Piguet Royal Oak, Reference #67652OR

How Should I Style a Diamond-Set Watch?

There are plenty of ways to style it, whether you're wearing it at your wedding or every day. Usually, when someone wears a fashionable timepiece such as this, they want to show it off as best as possible. Wear it with designer clothes, a bespoke suit, or business attire.

Give your watch the attention it deserves. Go for a muted color like black or brown. Your outfit will look subdued against the sparkle on your wrist. Either way, you will feel an air of luxury as you stroll the streets or drive in your Rolls-Royce. Wear what makes you feel like a King or Queen, and your watch will be the crown on top.

Man in a Black Suit Wearing a White Gold Diamond-Pave Timepiece Around his Wrist.Man in a Black Suit Wearing a White Gold Diamond-Pave Timepiece Around his Wrist.
Black Suit Paired with Diamond Patek Philippe Nautilus

Avi & Co.’s Favorite Iced Out Timepieces

Investing in the secondary market for a diamond timepiece is a more valuable way to invest in this stand-out accessory. Nowhere else in New York City will you find such a large variety of brands all in one place. The prices are also remarkable because they won’t be much higher than a timepiece that isn’t set with diamonds.

Retail prices rarely offer much investment due to their steep price premiums. This means that preowned diamond watches will offer greater savings within the industry. At Avi & Co., our timepieces have diamond hour markers for a small sparkle. We also sell ones completely covered in diamonds. You won’t have to wait on a list to purchase these discontinued or rare watches.

Looking for a more sophisticated style with just a diamond bezel? Be sure to shop our Patek Philippe Aquanaut or Nautilus Collection.

Ladies Stainless Steel Timepiece with Brown Dial and Diamond Bezel Displayed on a C-Ring with Black Background.Ladies Stainless Steel Timepiece with Brown Dial and Diamond Bezel Displayed on a C-Ring with Black Background.
Patek Philippe Nautilus, Reference #7118-1200A-011 - $84,899

Prefer a diamond dial? Scroll through our Rolex Day-Date 36 collection!

Closeup of 18K Yellow Gold with Rainbow Baguette Pave Dial Timepiece Displayed on a C-Ring. Closeup of 18K Yellow Gold with Rainbow Baguette Pave Dial Timepiece Displayed on a C-Ring.
Rolex Day-Date, Reference #128238 - $79,599

And if you prefer to be dripping in diamonds, our Audemars Piguet Royal Oak has got you covered.

Closeup of 18K White Gold, Pave Diamond Timepiece Displayed on a C-Ring.Closeup of 18K White Gold, Pave Diamond Timepiece Displayed on a C-Ring.
Audemars Piguet Royal Oak, Reference #25978BC - $238,599

And, of course, our number one favorite is the Limited Edition Avi & Co. AH10 and AH17 pieces.

Created by Avi and his team in 2021, Avi & Co.’s exclusive timepieces were inspired by the legacy of a man who built his home from the ground up. The pattern on the bracelet mimics the house’s deck, and the dial caricatures the brick of the driveway. With its Limited Edition, it's ready to pass down for generations.

The AH10 and AH17 come in both 18K white and rose gold. The 40 mm case has 88.87 ct. for $291,599, while the 44 mm has 120.55 ct. priced at $371,099.

Diamond Count:

  • 40 mm
  • • Bezel – 64
  • • Case – 110
  • • Dial – 168
  • • Crown – 36
  • • Strap – 360
  •  

  • 44 mm
  • • Bezel – 64
  • • Case – 118
  • • Dial – 166
  • • Crown – 36
  • • Strap – 694
  • Avi & Co. Limited Edition Diamond-Pave Timepiece Displayed on a C-Ring with a Black Background.Avi & Co. Limited Edition Diamond-Pave Timepiece Displayed on a C-Ring with a Black Background.
    AH17, Rose Gold 44 mm - $371,099

    No matter how many diamonds you want your timepiece to have, always research before buying from a reputable source. Decide which features you want and know your budget before deciding on what you want to add to your collection.

    At Avi & Co., all watches are inspected by our in-house repairman. They are guaranteed 100% fully functional and authentic. We back every watch with our worry-free, two-year warranty. With us, you don’t need to worry about coming across anything aftermarket.

    Contact us today to see what diamond-set timepieces we have in stock. We look forward to making you feel like royalty.

    *Please Note: Prices in this article may fluctuate with the market.