Avi & Co., New York City’s Luxury Watch Retailer

Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. They offer hard-to-find timepieces that generations can pass down.

Avi Hiaeve, the CEO, moved from Israel to the greatest city in the world, New York City. At 16, he knew he wanted to open his own store. Now, Avi sells high-end watches and creates custom pieces for celebrities. He also sells to jewelers in the wholesale industry, and he has a manufacturer where they set diamonds for pieces.

With the e-commerce platform growing more prevalent in the watch world, timepieces are easier to obtain than ever before. Avi has flown around the world and attends watch shows seeking out the hardest-to-find pieces for the stunning showroom. Our in-house watchmaker inspects all watches, guaranteeing 100% authenticity and backing them with a two-year warranty.

The elegant and upscale showroom allows for private viewings. The customer can relax while admiring the timepieces that gleam like works of art. Their sales executives ease the pressure of purchasing a watch by helping to make the shopping experience as seamless as possible.

Avi has a very trustworthy and impeccable reputation. People come from all over the world to purchase a timepiece from his always-growing inventory. Even though we are in New York, there is a global footprint in the market. Whether they are shopping for themselves or a gift for a loved one, even celebrities have joined the Avi & Co. family.

Avi was in contact with the head of social media and marketing for the Barclays Center for a year. With their growing relationship, Avi worked on creating a commemorative piece to celebrate the Brooklyn Nets’ 10-year Anniversary. It was a mutual collaboration of a large 10 logo embellished with diamonds. Avi presented the necklace to the team on opening night, October 19, 2022.

The pendant width is 4”, while the chain is 28” x 16 mm. Its total weight is 809 grams of white gold with 81 karats of diamonds. The Brooklyn Nets state that fans can see the custom piece at select home games. Special guests will have the opportunity to wear it.”.

Avi has also had the exciting chance to work on a mutual project with luxury watch retailer El Russo and Company. Avi designed and presented Maluma (Columbian singer, songwriter, and actor) with a custom piece based on his Doberman, Buddha. The singer's 2022 album cover, The Love & Sex Tape, features the 3D version of the design process.

The body features 14k white and rose gold diamonds, while the eyes consist of pink diamonds. The enamel of the M and heart logo on the piece both glow in the dark. The chain is assembled with dog bones interlaced within the chain links.

The Doberman wears a backpack that opens. Inside is a small plate with a quote written in Spanish. “It’s cool to be great, but it’s better to be cool.” His musical influence Héctor Lavoe inspired this mantra.

Avi had the pleasure of designing chains for Grammy Award-winning rapper, singer, and actor Drake at the beginning of 2022. Two necklaces were produced: an 18k yellow gold with large, round, solitaire stones and a 14k white gold with smaller stones and a pave setting. The links on each of the chains feature the eyes of an owl, representing Drake’s logo OVO.

Before the pandemic, Avi & Co. and Manhattan Magazine presented an exclusive cocktail event. Academy Award-winning actor Jamie Foxx hosted it. On February 5, 2020, Avi & Co. invited guests for hors d’oeuvres, champagne, and a private viewing at the boutique. Jamie Foxx was the ultimate host, mixing a set along with DJ Chris Bachmann.

In addition to creating custom pieces, Avi & Co. sells an array of jewelry. From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. The tennis bracelets will accent any watch flawlessly, and the matching necklaces will have your loved one dripping in diamonds. You can book an appointment to view the beautiful jewelry collection in person.

Avi & Co. a large inventory of new and preowned watches, both popular and hard to find. They range in price, materials, and colors. They sell sought-after pieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex watches.

Richard Mille worked in the fine jewelry and watch business in France for years. He wanted to start his own luxury watch company that did not compromise on technique, artistry, or architecture. He officially launched the Richard Mille brand in 2001. What makes Richard Mille watches stand out are the distinctive, tonneau-shaped casings with a sandwich-like design.

Avi & Co. stocks the largest inventory of Richard Mille watches compared to any luxury watch retailer. These watches use exceptional materials. This assures RM owners that they will have nothing but the best adorned on their wrists. There really is no other watch quite like a Richard Mille.

The first Patek Philippe watch was created in 1868 after founders Antoine Patek and Adrien Philippe perfected their craft. In 1932, the Stern brothers purchased Patek Philippe. They successfully went on to launch some of the most iconic models, such as the Calatrava and the infamous Nautilus.

Watch enthusiasts regard Patek Philippe as one of the most prestigious watch manufacturers in the world. Their timeless design spans generations and generations of watchmaking. Since 1932, Patek Philippe has pushed the boundaries in watchmaking standards. The Stern family continues to run the brand today, with Thierry Stern as president since 2009.

The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and childhood friends) Jules Louis Audemars and Edward Auguste Piguet founded it in 1875. The manufacturer instantly distinguished itself in the watchmaking industry with its Grande Complication pieces.

The two made a great team. Audemars focused on creating complex watch movements to sell to watch manufacturers while Piguet focused on the regulation of watch movements. Audemars Piguet continues to push the limits of horological creativity, further solidifying the brand as the Master of Watchmaking. Audemars Piguet produces a limited number of watches for consistent craftsmanship.

Hans Wilsdorf founded Rolex in 1902. A successful watchmaker, Wilsdorf strived to create technically advanced watches with precise movements. Rolex became instantly recognizable. The brand always remained true to Wilsdorf's vision, creating watches to accompany their owner on all their life adventures.

The innovation and pursuit of excellence are what keep Rolex on top. The manufacturer tests every single watch to extremes before even allowing the product to leave the Rolex site. Today, Rolex continues to create new collections and revamp its classics.

Whether you are an avid watch collector or just joining the watch world, there are plenty of luxury timepieces to choose from. Schedule an appointment with one of the sales representatives today to purchase the timepiece of your dreams. Whatever you decide, Avi & Co. looks forward to traveling back in time with you!

Be sure to see where the company goes next as Avi & Co. takes on Miami!