By 
Dear Santa, All I want for Christmas is a watch…
We know how busy the holiday season can be, with all the cooking and decorating, making plans with friends and family, and shopping for all those special people on your list. Whether you’re shopping for your watch aficionado grandpa, fashionable brother, or even just treating yourself, we have a variety of timepieces that will wow as soon as it exits the box.
Here are the 10 best luxury watches that every man will adore:
1. Richard Mille RM030: Rose Gold & Titanium, Transparent Dial
Richard Mille’s RM030 was unveiled in 2011 after four years of research and development. An automatic watch with a declutching rotor, it prevents the buildup of harmful debris inside the winding barrel. The impeccable RM was constructed using analytical engineering methods used in Formula 1 racing car designs.
Richard Mille aimed for peak design when he created the RM030. This exclusive design makes it possible to speed up the winding process or slow it down depending on the owner’s activity level and environment. The titanium, tonneau shaped 42 mm case is assembled with a fixed, rose gold bezel, 20 grade-5 titanium spline screws, and a water resistance of 196 feet. This timepiece is equipped with the RMAR1 calibre with a 55-hour power reserve.
The transparent dial is perfect for that person who appreciates the finer things in life, especially the craftsmanship and technology that goes into an RM. With the limited edition aspect of the collection, they will feel exclusive while wearing it. It’s also a wonderful gift for that adventurous person on the go; they can go skiing and swimming in the same week, and their RM030 will still glisten as it did the moment it first snugged their wrist.
2. Audemars Piguet Royal Oak: ‘Jumbo’ Extra Thin, Pink Gold Dial ‘Petite Tapisserie’
The Audemars Piguet Royal Oak was born in 1971 when the Swiss watch industry was facing an existential threat. There was great competition from Japanese brands who started to create quartz timepieces, and Swiss masons specialized in costly mechanical luxury watches. With customers on the lookout for an accessory they could wear all day no matter the occasion or condition, AP’s agent at the time saw an opportunity.
The Royal Oak is Audemars Piguet’s best known and most collected collection. The ‘Jumbo’ Extra Thin celebrated the 20th Anniversary of the Royal Oak collection in 1992; it’s a must have for its complex and detailed design. The white gold 39 mm case is assembled with a fixed, white gold bezel, 36 jewels, and a water resistance of 165 feet. This Royal Oak is powered by the extra thin self-winding movement, 2121 calibre with a 40-hour power reserve.
Throw in a lovely scarf and new boots, and that special someone will be the best dressed man this holiday season. Not only does this collection have an excellent power reserve, but it’s also produced with a high degree of accuracy and superior finish. With its octagonal bezel, Tapisserie dial, and 8 hexagonal screws, the Royal Oak takes its rightful place as a modern icon. With prices ranging from $36,000-900,000, there is a something for everyone on your holiday list.
3. Audemars Piguet Royal Oak: Rose Gold, Black Index Dial
$72,999
Reference #15500OR
The Audemars Piguet reference #15500 is the most popular AP model. The series upgraded from its modern design to a timeless design with the addition of the leather strap. The thickness also increased from 9.8 mm to 10.4 mm. About 40,000 Royal Oaks are produced each year; between the Royal Oak, Offshore and Concept, there are about 180 references.
The rose gold 41 mm case is assembled with a fixed, rose gold bezel, a screw-locked crown, and a water resistance of 164 feet. This timepiece is powered by the self-winding 4302 calibre with a 70-hour power reserve. The iconic Royal Oak is a handsome, masculine, and quality gift. Its eye-catching design will enthuse all classic Audemars Piguet fans. An upgrade for your father, father-in-law, or stepdad, this luxury AP will make anyone feel like a million bucks.
4. Patek Philippe Nautilus: Steel, Blue-Black Index Dial
$121,999
Reference #5711
With the rounded octagonal shape of its bezel and its horizontally embossed dial, the Nautilus has personified the elegant sports watch since 1976. With the success of Audemars Piguet’s Royal Oak, Patek knew it was time to develop an exclusive sports watch of their own. Luckily for Patek, Gerald Genta (the designer of the Royal Oak himself) jumped in at the opportunity to design for Patek. Genta was inspired by the shape of a porthole; the octagonal bezel is secured by four lateral screws to ensure water resistance.
The Patek Philippe Nautilus reference #5711 is one of the top luxury watches to invest in for 2022. In 2021, Patek officially discontinued this legendary reference; because of this, its resale value skyrocketed. Many consider the octagonal case and horizontally embossed dial one of the most coveted designs in the horology world. The stainless steel 40 mm case is assembled with a fluted, stainless steel bezel, and a water resistance of 330 feet. This Patek Philippe runs on the self-winding 26330 S C calibre with a 45-hour power reserve.
The beautiful blue-black dial is ideal for the winter; it matches everything from a long peacoat and cashmere scarf to a three-piece suit. The target of the Nautilus collection was represented by dynamic business managers of the new generations, making this model a great investment for the businessman looking to upgrade his wardrobe.
5. Patek Philippe Nautilus: Rose Gold, Factory Set Diamonds
$371,099
Reference #7118-145OR
60,000 Nautilus timepieces are produced each year. When the collection was first released in 1976, it cost $3,100 and has only increased in value. The exquisite pave diamond set throughout these luxury watches is covered in 2,553 diamonds. The rose gold 35 mm case is assembled with a gem set, rose gold bezel, and a water resistance of 98 feet. This timepiece has a self-winding 324 S calibre with a 45-hour power reserve.
For the person on your Christmas list who has everything, a Factory Set Diamond Patek Philippe Nautilus would be a massive surprise. No matter how the men in your life plan to celebrate the New Year, make sure they do it in style. Imagine wearing a sharp, jet-black suit, and pulling back the sleeve to reveal such elegance. You’ll be giving a loved one all the luck they would need in the coming new year.
6. Patek Philippe Aquanaut: White Gold, Green Arabic Dial
$127,299
Reference #5168G
Launched in 1997, the Aquanaut is still as modern, sporty, and unexpected as ever. Its rounded case is inspired by the Nautilus, and its ‘tropical’ strap is ultra-resistant to salt water and UV radiation. Considered especially versatile, its unconventional rubber strap, vibrant colors, and porthole shape are what excited the public.
Introduced in 2019, the white gold 42 mm case is assembled with a fixed, white gold bezel, and a water resistance of 394 feet. This Aquanaut is powered by the self-winding 324 S C calibre with a 45-hour power reserve. From 1998 to 2006, Patek transitioned to more traditional production methods and materials, moving from tritium to superluminova (aluminate-based non-radioactive and nontoxic afterglow pigments). This helped with preserving the color overtime, veering towards green rather than white. As of 1998, the Aquanaut is now offered in a wider range of metals and bracelet options.
If you’re looking to gift a younger member of the family, look no further. The khaki-colored Aquanaut is an adventurous design for the winter season. The rich color will be the life of an ugly Christmas sweater or holiday party. A fun keepsake for someone traveling to a tropical location to escape the frigid snow, the lively green will make them feel like summer came early.
7. Rolex Submariner: Oystersteel, Green Hulk Dial
In 1953, the Submariner was the first diving watch with a water resistance of 330 feet. This achievement surpassed the world’s first waterproof wristwatch, the Oyster, from 1926. The Submariner was introduced to help divers and their underwater escapades. Its chromalight display ensures visibility in dark environments. Hour markers are also featured in different shapes to prevent any confusion underwater. The 60-minute graduation allows divers to monitor diving time and decompression stops in a safe way. The scratchproof, prevention against ultraviolet rays, and chlorinated water is what made the Submariner the ultimate tool for deep-sea exploration.
One of the top 5 selling Submariner models and top luxury watches for men to invest in is the Hulk, named for its green bezel and dial in lieu of Marvel’s giant hero. The first green dial in the collection was produced in 2003 in celebration of its 50th Anniversary, but it was discontinued in 2010. Following the discontinuation, the Hulk was created; it took on the traditional features, with the bezel colored green in addition to the dial. Both the Hulk (which is now also discontinued) and the original 50th Anniversary green dial are considered one of the rarest and most valuable timepieces Rolex has to offer.
As the Submariner is instantly recognizable, it’s a fantastic present for the outgoing person in the friend group or a family member hoping to spruce up their business attire. The stainless steel 40 mm case is assembled with a unidirectional, ceramic bezel, a screw-down winding crown, and a date window at the 3 o’clock hour mark. This Submariner runs on the self-winding 3135 calibre with a 48-hour power reserve. With a water resistance of 1,000 feet, the Hulk is perfect for a diver or water sport enthusiast.
8. Rolex Day-Date 40: Diamond Bezel, Ice Blue Index Dial
Another timeless Rolex is the always trendy Day-Date. The Day-Date, presented in 1956, was the first self-winding, waterproof chronometer to indicate the day of the week spelt out. It has the unique feature to display the date in 26 different languages including Latin, Arabic, Hebrew, and Japanese.
It’s universal balance between elegance and technical excellence is what continues to make this collection thrive. Platinum adds further weight to the renowned Day-Date, as the material is harder to manufacturer. The contemporary 40 mm case is assembled with a fixed, matching bezel, twinlock crown, and cyclops magnifying lens. This revolutionary timepiece is powered by the self-winding 3255 calibre with a 70-hour power reserve.
The beautiful ice blue is ideal for the man in your life who has exemplary taste. With the sharp presence of the dial, this #228396TBR remains a distinctive symbol of Rolex. This breathtaking Rolex Day-Date would also be a great milestone birthday present for someone who’s birthday may feel overshadowed by the holidays. Not only does this luxury watch stand out from the celebrations of the season, but it will be a memory that lasts a lifetime.
9. Rolex Oyster Perpetual: Steel, Yellow Index Dial
$19,699
Reference #126000
A top Rolex investment is the Oyster Perpetual, which debuted in 1950. Known for their vibrant colors, waterproof Oyster case, and exceptional chronometric precision, the Perpetual is an instant classic. In 1960, the Perpetual grew in case size, as the movements weren’t patented by Rolex. To fit the bigger case, a deeper caseback was created called the Bubbleback.
The name Perpetual refers to the perpetually winding rotor inside of every Rolex watch; therefore, all Rolexes say Oyster Perpetual instead of Automatic. The stainless steel 36 mm case is assembled with a smooth, stainless steel bezel, and a water resistance of 330 feet. Powered by the 3230 calibre, this Oyster Perpetual has a 70-hour power reserve. This calibre was developed and manufactured by Rolex, offering a resistance to shocks and magnetic fields.
With its useful day-to-day functions, the Perpetual is considered universal and timeless. It embodies timeless form and function, firmly rooted in the pioneering origins of Rolex. The stainless steel model is ideal for someone with a bubbly and kind personality, sense of style, and sense of self. While yellow is the most popular of the Perpetual dials, these luxury watches are also available in shades of candy pink, forest green, sky blue, and blood red.
10. Rolex GMT-Master II: Pepsi Bezel, Black Dial
$26,599
Reference #126710BLRO
Launched in 1955, the GMT-Master was designed to show the time in two different zones for airline pilots crisscrossing the globe. The Concorde was the first supersonic passenger airliner in the 1960s to perform its final test flights while both the British and French pilots were wearing GMT-Masters. This collection became the official watch of several airlines, including Pan Am. With the success of the GMT, the GMT-Master II was introduced in 1982.
The Rolex GMT-Master II was designed for the man whose work and play spans different time zones. The stainless steel 40 mm case is assembled with a screw-down winding crown, and a water resistance of 330 feet. Enclosed in the case is the self-winding 3285 calibre with a 70-hour power reserve.
The Pepsi is available in the oyster or jubilee bracelet, so there are two wonderful options for the man who appreciates the history of Rolex. The 3285 calibre, entirely developed by Rolex, allows travelers to adjust their local time without affecting the 24-hour hand. This allows travelers to easily read their local time as well as the time back home. It had a new movement for easy use, and its combination of functionality and recognizable two-color bezel is an excellent surprise for a frequent world traveler.
Shop our accessories to accompany your luxury watches.
At Avi & Co, we have timepieces for everyone on your list, no matter the age or personality. Whether you’re shopping for a new or experienced collector, we make shopping easy. The sales team will work with you until you feel comfortable and ready to purchase your investment. We are also thrilled to announce our new Referral Program. When you refer a friend, you both receive a free watch accessory after purchase. Click HERE to learn more.
We hope this holiday gift guide finds you well. No matter the occasion, we can’t wait to help you make someone’s holiday wish come true!
*PLEASE NOTE: Prices seen in this article are subject to change based on the market*
