One of Colorado’s hottest destinations, Aspen is a city like no other. Perched amidst the majestic Rocky Mountains, Aspen is perhaps best known for world-class skiing during the winter months. You might imagine that the city comes to a grinding halt when warmer temperatures surface… But on the contrary, Aspen is chock-full of fun activities and upscale events in the summer months.
Summer in Aspen is a completely different experience from the snow-covered city you’ll find between November and April. As powdery slopes give way to green grass and leafy forests, Aspen transforms into a mountain town destination that’s perfect for outdoorsy adventures and restful relaxation alike. Whether you’re rafting the rapids of the Roaring Fork River or dining at Michelin-starred Aspen restaurants like Bosq, you’ll need to look the part.
Aspen is well-known for its luxurious atmosphere, and you’re sure to see some of the most eye-catching designer outfits you’ve ever come across as you walk through the town’s gorgeous cobblestone streets. Luxury watches are a big part of the culture here, too – and you won’t want to be left out. Today, we’re going to take a look at summertime in Aspen, highlighting some of the mountainside town’s top events and watches worthy of this Rocky Mountain paradise.
Aspen, Colorado’s Unique Summer Culture
One of the many unique features of Aspen, Colorado, is its summertime culture. The city is best known as a destination for incredible skiing, and it stands out as a place where the world’s wealthiest congregate during the winter months. But what happens when the snow melts and shredding powder isn’t an option to fill your calendar?
Despite some common misconceptions, Aspen does not shut down in the summer. In fact, it offers a unique culture that’s slightly more laid-back than what you’ll find during ski season. The town continues to exude class and luxury, but you’ll also find numerous opportunities for outdoor recreation, concerts at intimate local venues, and enjoying the fresh mountain air. Experience summer in Aspen the right way with tips from our local team…
What to Do in Aspen During the Summer
During the summer, Aspen offers plenty of opportunities to enjoy the Rocky Mountain terrain as well as chances to bask in the luxurious atmosphere that the area is known for. Those who want to venture into Colorado’s gorgeous wild spaces might explore some of the region’s pristine hiking trails, including those surrounding Maroon Bells. You can also see fields of wildflowers on the Cathedral Lake and American Lake trails. Not much for hiking? There are also plenty of places for outdoor recreation on and along the Roaring Fork River, which runs through Aspen’s town center. From white water rafting to fly fishing, there’s no shortage of outdoorsy fun here.
If you’d rather spend time indoors, Aspen offers an incredible selection of activities in both the winter and summer months. From five-star spas to renowned culinary destinations, the city is rife with luxury. The cobblestone pedestrian mall in the center of the town is perfect for enjoying a daytime stroll and stopping into any one of the area’s countless luxury stores and boutiques. You’ll find options like Dior, Gucci, and Louis Vuitton – and Avi & Co., of course!
At night, head into one of Aspen’s many bars and restaurants, where you’ll find live music, craft cocktails, and even jazz performances. The city hosts plentiful festivals and events during the summer months to keep its tourist economy going strong. You might check out Aspen Watch Week, the Jazz Aspen Festival, the Aspen Art Fair, or one of the series of summer concerts at the famed live music venue Belly Up.
In brief, there’s no shortage of things to do in Aspen during the summer. But our favorite thing to do in Aspen is explore the luxury watch scene. The Avi & Co. Aspen boutique is the perfect destination to discover your next favorite timepiece. We specialize in elite brands like Richard Mille, Audemars Piguet, Rolex, and Patek Philippe. Plus, we’ve even unveiled three of our very own Avi & Co. branded lines, the likes of which you won’t find anywhere else.
Let’s dive a little deeper into shopping for watches in Aspen, Colorado…
Why Shop for Watches in Aspen?
Aspen is one of the best cities in America when it comes to watch shopping. Why? The city is a hotbed of luxury stores and designer boutiques. It attracts a wealthy clientele who are dedicated to finding and securing the finer things in life… and that includes the world’s hottest timepieces. With so much demand for luxury in Aspen, local shops are incentivized to cater to the desires of their customers. Thus, opulent timepieces have become a staple of Aspen’s culture, and you’re sure to spot numerous one-of-a-kind watches as you amble along the town’s charming streets.
In a city known for luxury, middle-of-the-road products just don’t cut it. Aspen’s culture offers an unprecedented demand for splendor… and at Avi & Co. Aspen, we’ve made it our mission to provide our customers with exactly the level of luxury they’re looking for. All of our elite watches are 100% genuine and inspected by our team of seasoned pros. We only sell timepieces that are in working condition, so that you can actually make the most of your investment – and you’ll never find aftermarket modified watches in our showroom. We’re committed to providing only the best of the best… That’s a promise.
Want to see for yourself? Stop into our luxurious showroom today! We’re located at 602 E Cooper Ave #104 in Aspen, right in the middle of the bustling downtown area. You can even find us on the famous Aspen Picture Map!
Watches Worthy of Aspen’s Luxe Summer Scene
Which watches will you choose to take out on the town this summer in Aspen? Here are a few of the pieces we’re loving this year.
First up, we’ve fallen head over heels for the Avi & Co. Iced Collection. These gorgeous timepieces transcend seasons, offering an iced-out look that signals elegance and luxury at every turn. Get your hands on a piece from this exclusive line when you stop by any of our three boutique locations today.
We’re also crushing on the Audemars Piguet Code 11.59, which is a new release as of 2019 that expands the Audemars Piguet repertoire beyond the classic Royal Oak collection and its offshoots. If you want to show that you’re up on the latest horological trends in Aspen, a Code 11.59 watch is the perfect choice.
Aspen is also a great place to show off elegant jewelry watches, like this diamond-studded Patek Philippe Nautilus Haute Joaillerie timepiece. This 18K rose gold watch hails from the Nautilus line but transforms the classic model into an extravagant testament to style by covering the dial, bezel, and bracelet in countless gorgeous diamonds.
It’s impossible to talk about watches in Aspen without shining a light on new-age Swiss manufacturer Richard Mille. These tech-savvy watches have catapulted luxury into the modern world, offering bold silhouettes and bright colors with an athletic, high-performance aesthetic. The tonneau-shaped cases of RM watches are one of the most recognizable on the market, and you’ll surely turn heads with these durable, comfortable, and versatile creations.
Finally, we can’t forget to highlight “The Crown.” Rolex watches have held their status as a staple of luxury and timeless aesthetics for decades, and that’s not changing anytime soon. Aspen’s opulent environment is the perfect place to show off your collection of these horological icons. But which Rolex to wear?! We love the memorable look of a Rolex Daytona, which offers an immediately recognizable face with three chronograph subdials, a tachymeter bezel, and a star-studded history. This 18K yellow gold Daytona with a diamond bezel and pink diamond dial is the perfect fit for Aspen’s glamorous watch scene.
Stop by Avi & Co.’s Aspen Boutique
If you’re heading to Aspen this summer, stopping by the Avi & Co. boutique on E Cooper Street is a must! You’ll get treated to a true VIP experience from our incredible and experienced customer care team. As you explore luxury watches to find the perfect fit for your wrist, you’ll be immersed in beautiful precious metals and jewels like never before. There’s nothing quite like fastening a one-of-a-kind timepiece around your wrist. You might not want to take it off!
Ready to set up your visit? Our Aspen store reopens for the summer season on June 18, 2025. Make an appointment today to reserve your personalized shopping experience at our Aspen location. We also welcome walk-ins!
