Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection

Whether you are shopping for yourself or for someone special, Avi & Co. is your destination for decadent, luxurious timepieces that elevate an entire wardrobe. From sleek, sporty chronographs to gem-set, sparkling marvels, we have elite watches for every palate.

You probably already know Avi & Co. as a secondary market retailer specializing in luxury watch brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. But what you might not know is that Avi & Co. is also proud to offer three unique watch collections of our own: the Iced Collection, the Frosted Collection, and the Hue Collection.

Each one of Avi & Co.’s limited edition watch lines exemplifies modern style, glamorous sparkle, and new-age innovation in the horological space. Our focus today is on the Frosted Collection, a line complete with decadent gemstones, a unique “frosted” bracelet finish, and a variety of metal and case size options perfect for any wearer.

Our foray into creating our very own luxury watches began with the now-legendary Iced Collection, a masterpiece studded in diamonds from bracelet to bezel to dial. However, the fully “iced out” look is not for everyone. We knew that some of our customers would be looking for a slightly subtler piece: something that still evoked glamor and class from every angle but offered a more reserved elegance, a restrained yet memorable slice of sophistication.

Thus, the Frosted Collection was born, and we made that dream a reality. Avi Hiaeve, Avi & Co.’s founder and CEO, sees the Frosted Collection as the natural next step in the company’s horological innovations. These watches offer a unique bracelet that uses masterful tooling techniques to create a “frosted” effect similar to the burnished or brushed bracelets we have seen from other top watch manufacturers like Audemars Piguet.

Take a look for yourself and discover the breathtaking beauty of an Avi & Co. Frosted Collection watch.

These exceptional timepieces stand out from the rest of our other Avi & Co. collections due to their unusual bracelet finish. So how is this “frosted” look that inspired the collection’s name achieved? We collaborated with some of the world’s top jewelers in order to excel at highly skillful tooling methods that the watch world has only recently discovered. Inspired by Avi Hiaeve’s original vision, the Frosted Collection then took form. It retains the glitz and glamor of the Iced Collection with its diamond-pave bezel and dial, but it tempers the sparkle with a more subdued bracelet that showcases this one-of-a-kind finish.

Without further ado, we are pleased to introduce the Frosted Collection’s limited edition watches.

First on our list is the Frosted AH10 reference. This versatile timepiece with a 40 mm case size that is perfect for wearers of any gender. The frosted AH10 is one of the most popular watches in the Avi & Co. collection and is available in both 18K rose gold and 18K white gold. Both of these decadent metals perfectly offset the diamonds on the watch’s bezel and face.

You will not see hour markers on the AH10 (or its sister watch, the AH17) in order to preserve the seamless sparkle of the diamond-studded watch face. The sleek black hands make it easy to tell the time. But really, these watches are about so much more than showing up on time to your next meeting. They transcend timekeeping, functioning as an heirloom possession and stylish accessory that you can pass down for generations to come.

The stylish bracelet makes the AH10 easy to dress up or down. No matter where you wear it, the 24.07 carats of baguette-cut diamonds on the bezel and dial are sure to turn heads. The bracelet and case alike showcase a fine grain finish and premium texture exceeds every expectation. Our Frosted watches are powered by the elite 3135 caliber, which offers a generous 48-hour power reserve. With a seamless fold-over clasp, this watch is functional, stylish, and comfortable to boot. In other words, what is not to love?

Once you have tried on a Frosted Collection watch, the decision you are facing will not be whether or not to buy one. Instead, you will be wondering which metal option and which case size to choose. Speaking of case sizes, we cannot forget about the AH10’s partner in crime, the Frosted AH17.

What sets the AH17 apart from the AH10? Mostly, we are talking about size. The reference AH17 offers a slightly larger case than the AH10, coming in at a robust 44 mm. While the AH17 is a bit larger, it still functions as a unisex timepiece. Whether you are looking for a watch to complement a large wrist or an oversize piece perfect for today’s larger-than-life styles, the AH17 is ideal for wearers of any gender.

Like the AH10, the AH17 is available in both 18K white gold and 18K rose gold. With the larger case size, you will see an accompanying increase in the carat weight of diamonds on the pave bezel and dial. The AH17 is studded with 29.33 carats of baguette-cut diamonds, which will sparkle and catch the light anytime you move your wrist. The AH17 also uses the premium 3135 caliber, which provides a 48-hour power reserve.

You will not want to miss the opportunity to try on a Frosted Collection watch. These pieces are flying off the shelves, and celebrities love them too.

Our Frosted Collection has recently expanded with the addition of the limited run Frosted Rainbow timepieces. These gorgeous creations combine sparkling diamonds with vibrant sapphires, presenting a masterclass in the intersection of haute horlogerie and high jewelry. The Frosted Rainbow watches are built to turn heads with a 44 mm case size. Like the other Frosted timepieces, you can choose from an 18K rose gold or 18K white gold bracelet and case.

Around the watch’s bezel, discover the impressive range of naturally mined sapphires in eight different stunning shades. Thirty-two of these precious, baguette-cut gems surround a brilliant and icy diamond dial. At Avi & Co., we take luxury seriously. Our Frosted Rainbow timepieces speak to that mission, offering a sophisticated take on diamond timepieces with a dash of personality that will appeal to any savvy watch collector.

Furthermore, the possibilities of the Frosted Rainbow watches do not end with your choice of precious metals. These stunning timepieces are also compatible with our unique Color in Motion line of rubber straps. The Color in Motion straps are interchangeable with the Frosted Rainbow watches’ original metal bracelets, meaning you can tailor your timepiece for all kinds of different looks and events. Choose from seven different color options to find the one that speaks to you: pink, orange, yellow, blue, red, black, and white. Better yet, take home the straps in a few vibrant colors and make your Frosted Rainbow watch the most versatile accessory you own.

With endless options and vibrant hues, the Color in Motion straps paired with the Frosted Rainbow watches offer the perfect marriage of sporty and chic. Take home one of these stunning creations today, and relish the compliments that will be headed your direction.

Avi & Co. has a long list of celebrities who love our bespoke, limited edition timepieces. The Frosted Collection in particular has a number of big-name celebrity owners, so if you are looking to take horological inspiration from the world’s hottest musicians, athletes, and performers, the Frosted Collection might just be the perfect investment. Here are a few Frosted Collection connoisseurs you may have heard of.

Rick Ross: Just recently, rap mogul Rick Ross showed off a striking 44 mm Avi & Co. AH17 Frosted 18K rose gold watch. He wore this eye-catching timepiece to a media mixer in Georgia in June 2025. Ross has an impressive, multi-million-dollar watch collection, and we are proud that our Frosted watch is part of it. With over 29 carats of baguette-cut diamonds on the watch’s face and bezel, this is the exact type of big and bold wrist candy that Ross is known to love. It even made the Robb Report’s list of the week’s best watches.

Floyd Mayweather: The American professional boxer, who retired in 2017 with an undefeated record and 15 major championship titles, is the proud owner of a rose gold Frosted Collection watch. He also loves the Avi & Co. Hue Collection and owns a watch in every color available in that line.

Anuel: The Puerto Rican rapper and singer is a big fan of Avi & Co. He joined us at our Miami Design District location for our Billboard Latin Music Week event in October 2024, and he purchased pieces from both the Iced Collection and the Frosted Collection. From the Iced Collection, he opted for a 40 mm rose gold timepiece. From the Frosted Collection, he chose a 40 mm white gold watch.

Nicky Jam: Reggaeton star Nicky Jam is the proud owner of a number of Avi & Co. watches. From the Frosted Collection, he opted for a rose gold timepiece that perfectly combines the subtle frosted band with an eye-catching diamond dial.

With three Avi & Co. limited edition watch lines to choose from, how do you know which one is for you? It can be challenging to choose between the Iced Collection, the Frosted Collection, and the Hue Collection. Here are a few tips so that you know where to start.

If you love the fully “iced out” look, then the Iced Collection is an incredible place to start. You will see a diamond dial and bezel just like that of the Frosted Collection, but the Iced Collection takes bling a step further with a fully diamond-studded bracelet as well. Avi & Co.’s Iced Collection watches are available in three different case sizes: 37 mm, 40 mm, and 44 mm. Like the Frosted Collection, these timepieces come in 18K white gold or 18K rose gold.

Our Iced Collection watches in all three case sizes are compatible with the Color in Motion straps, making them easy to personalize and tailor to your unique tastes. Model Camille Fishel showed off the black and white straps for a shoot in Haute Living magazine, emphasizing the beauty and sophistication of these gorgeous timepieces.

If you love the icy look of clear, shimmering diamonds but you want something a bit more subtle for everyday wear, there is nothing quite like the Avi & Co. Frosted Collection. We love the Frosted Collection as a collectible timepiece that stands up to the trials and travails of daily wear. Explore the full Frosted Collection right here, and do not forget about the vibrant glamour of the Frosted Rainbow watches to add some personality to your collection.

Finally, the Hue Collection takes bling to another level with colorful pave watches in the style of the Iced Collection. You will see gem-set dials, bracelets, and bezels in this collection. Plus, there are four beautiful options to choose from: a red ruby watch in 18K rose gold, a blue sapphire watch in 18K white gold, a pink sapphire watch in 18K white gold, and a green tsavorite watch in 18K white gold. Explore all that the Hue Collection has to offer right here.

No matter which line you prefer, we have the perfect watches for any savvy collector at Avi & Co. From our own limited edition lines to collectible pieces from your favorite heritage manufacturers, find the watch you have been dreaming of at one of our three showrooms, located in New York City, Aspen, and Miami. Be sure to explore our decadent collection of fine diamond jewelry, Diamonds by Avi & Co., as well.

Schedule an appointment with us today to shop in-store. We cannot wait to welcome you into our Avi & Co. family.