
Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known for its high-tech timepieces, which show off precision engineering and avant garde aesthetics. Many RM watches are immediately recognizable for their tonneau-shaped cases, skeletonized designs, and sports appearance.
All that said, impeccable engineering and design are not the only features that make Richard Mille timepieces incredibly desirable among the watch collecting crowd. One of the many draws of a Richard Mille watch is the brand’s long list of celebrity clients and numerous brand ambassadors. Join us as we take a closer look at the ranks of household names behind Richard Mille, shining a light on the impressive roster of A-listers who have collaborated with this elite brand.
A Word on Richard Mille’s Brand Ambassadors
Take one look at the Richard Mille website, and you will be astounded by the list of the brand’s so-called friends and partners. From athletes to musicians to actors to tastemakers, this collection of the world’s most enviable individuals has made a huge impact on the brand’s overall prestige. Some of Richard Mille’s most recognizable partners include:
These are just a small sampling of the countless ambassadors who are proud to represent Richard Mille watches. Now, we turn to the watches themselves, highlighting a few key pieces that are sure to supplement any high-end timepiece collection.
Felipe Massa: The RM 011


Richard Mille has an incredible roster of athletes that wear his watches, which is nothing short of a dream come true. Unlike a variety of athletes that are brand ambassadors for renowned watch companies worldwide just to have their picture taken, Richard Mille ambassadors wear their watches while testing their environments. These athletes are a real-life testament to how unique and formidable Richard Mille watches are. These watches are designed and developed with unique materials that can withstand exceptional G-forces, ranging from a powerful golf swing by Bubba Watson to driving a Formula 1 racing car.
The RM 011 is a collaboration with Brazilian racing driver Felipe Massa, who was one of the brand’s original partners. The watch was originally launched in 2007 and was considered a “racing machine for the wrist.” Since 2007, Richard Mille has continued to develop and innovate on the original RM 011 design, releasing a few more limited edition runs within the collection (including the Yellow Flash Chronograph shown above, which is limited to 50 pieces).
Yohan Blake: The RM 61-01


Richard Mille’s RM 61-01 collaboration with Jamaican sprinter Yohan Blake is one of the hottest RM options on the secondary market right now. The 50 mm TPZ black ceramic watch showcases a unique asymmetrical case with the brand’s hallmark exposed lugs and skeletonized dial. The green and yellow accents are an homage to the flag of Blake’s home country. This unusual timepiece was also produced in a monochromatic black and white version that was limited to just 100 pieces and is also in high demand.
Blake is one of the fastest men in history, and holds world records for 2nd place in 100-meter and 200-meter dashes. He is second only to Usain Bolt, who holds both of those records. His watch collaborations with Richard Mille speak to the brand’s commitment to high-performance, highly durable timepieces that can withstand even the most impressive athletic activities.
Rafael Nadal: The RM 035


Rafael Nadal, a 22-time singles Grand Slam tennis winner and the current number three in the world, partnered with Richard Mille in 2010. Richard Mille envisioned a watch design that could easily absorb the G-force produced by the player in a tennis match. He calculated that Nadal rotates his forehand more than 5,000 revolutions per minute during a match, so an RM was designed that could withstand that stress and shock at only 20 grams.
Enter, the “Baby Nadal.” This durable and light timepiece is made of black carbon and showcases the brand’s signature tonneau-shaped case and skeletonized dial. The nickname “Baby Nadal” is perhaps misleading, as the watch is not exactly miniature. With a 48 mm silhouette, it packs an impressive punch on the wrist. Rafael Nadal has also designed a few other timepieces with the brand, including the RM 27-05, RM 35-01, RM 35-02, RM 27-02, and many more.


FAQs About Richard Mille Watches
Who buys Richard Mille watches?
While retailers would never divulge the identities of their Richard Mille owners, you can always spot celebrities wearing Richard Mille watches. Some of the most popular artists that have been seen sporting RM watches include Pharrell Williams, Ed Sheeran, Paris Saint-Germain F.C. player Neymar da Silva, Joe Manganiello, and Terry Crews.
The popular and cherished lineup of athletes and friends in RM's powerful roster of ambassadors also include Wayde van Niekerk, Diana Luna, Bubba Watson, F1 drivers Filipe Massa and Romain Grosjean, tennis champions Rafael Nadal and Alexandre Zverev, and Hollywood celebrities such as Jackie Chan, Michelle Yeoh, and Carlo Cracco.
How expensive are RM watches?
There is no question that RM watches are exceptionally pricey. The luxury brand's retail prices begin at $85,000 and easily glide over the $2 million mark. Many people might prefer to spend that kind of money on a house or car. However, for a lot of customers, wearing an RM watch is a powerful symbol of dominance and success. It is a statement that says, “I have made it big.”
Why are Richard Mille watches so expensive?
Richard Mille designs unique and exclusive watches. Each timepiece comes with that wow effect. They are amongst a handful of watches you can recognize from afar because of their remarkable tonneau-shaped cases. This design and shape is a cornerstone of the brand's success and demand since its inception. Another reason why RM watches are so desirable is because of their skeletonized look. These watches are hand-designed with completely transparent dials, allowing you to see each component.
Instead of designing luxury watches that have exquisite casings made from gold or white gold, Richard Mille incorporates materials used in manufacturing Formula 1 cars and in the aerospace industry. RM watches are built with components and materials such as NTPT carbon (a material used in making race yacht sails), carbon nanotubes (used in F1 race cars), carbon and quartz blended with gold, hard ceramic, and unheard-of materials in the watch industry such as perfluoroelastomer. As such, we often think of RM watches as a type of alchemy, fusing modern ingenuity and world-class engineering. This is what gives these watches absolute durability and resilience (and price point, of course).
Find Your Next Richard Mille Watch at Avi & Co.
There is no doubt that Richard Mille has made big waves in the luxury watch manufacturing industry, spearheading his flashy designs in the 21st century. His ingenious use of some of the best materials in the world, combined with the power of contemporary engineering and design solidified his reputation as an avant-garde brand.
What truly makes a Richard Mille watch special is the fact that they are designed for pure performance, sustainability, and luxury. Some describe his watches as being a mini race car on the wrist. The sheer level of quality materials used along with outstanding design sensibility makes RM watches a one-of-a-kind.
At Avi & Co., we offer customers a full range of some of the most luxurious watches in the world. We are specialists in Richard Mille watches, and we also offer elite timepieces from other luxury providers like Patek Philippe, Audemars Piguet, and Rolex. When you visit one of our three boutiques, do not forget to explore our collection of in-house Avi & Co. watches as well as our line of fine diamond jewelry.
Make an appointment today to shop with us in person. We look forward to welcoming you into the Avi & Co. family.






