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If you are a watch collector or horological enthusiast, you might be wondering about the often exclusive and sometimes secretive events that take place in the watch world throughout the year. Some of these events require press credentials to gain entry, while others allow consumers to enjoy the shows as well. More often than not, watch vendors have to get approved in order to exhibit their wares. In other words, these glitzy events are reserved for the horological industry’s most renowned stars.

Join us as we venture deeper into some of the world’s most well-known watch events to look forward to in the coming year. We will also shed some light on a few lesser-known shows that will give you a chance to get up close and personal with some true haute horlogerie.

One of the world’s biggest horological shows typically occurs twice a year. Usually, at least one of these exhibitions happens in what some might call the capital of watchmaking: Geneva, Switzerland. Watches

Super Bowl LX, which will be held in Santa Clara, is just a few days away. Although the Super Bowl will take place at Levi’s Stadium, where the San Francisco 49ers normally play, the two teams competing for the title are the New England Patriots and the Seattle Seahawks. As athletes, celebrities, and football fans from across the country travel to California, all eyes are on the Super Bowl styles that are sure to set the tone for the big game.

To help you prepare for what is debatably the biggest day of the year in American sports, we have compiled the definitive list of memorable luxury watches worn by football players. From the field to the stands, Super Bowl LX will be a hotbed of memorable wristwear. Here are a few examples of the striking looks that NFL players have chosen in the past.

It is virtually impossible to explore luxury watches in the NFL without touching

The 2026 Grammys, hosted at the Crypto.com Arena in Los Angeles, are one of the year’s biggest nights in music. This past Sunday, artists from across the country traveled to California’s celebrity hotspot to enjoy incredible performances and cheer on their fellow creators in one of the most prestigious ceremonies around. Big winners included Bad Bunny for album of the year, Billie Eilish and Finneas for song of the year, and Kendrick Lamar with SZA for record of the year. Olivia Dean also took home a Grammy for best new artist.

As ever, the night was an opportunity for celebrities to show off incredible fashion, and the red carpet was stacked with inspiring pieces. From Lady Gaga’s Black Swan-esque ensemble to Teyana Taylor’s nearly nude look, we were stunned by the diversity of haute couture outfits and memorable combinations that had photographers snapping picture after picture. Truly, the red carpet photos from that night do not disappoint.

Of course, we were particularly focused

As we dive headfirst into the new year, there is some magic in the air. We enter 2026 with a sense of possibility, optimism, and potential. We can feel it: This is going to be the year that you make your watch collecting dreams come true!

Whether you are a seasoned watch collector or you are new to the horological sphere, almost everyone has a certain holy grail watch in mind. This is a piece you have been eyeing for years but have not been able to get your hands on. Maybe it is supremely expensive, especially rare, or long discontinued. Whatever the reason, this prestigious timepiece has proven elusive.

The why of your holy grail watch is different for every person. Some seek a particular model or reference of a watch because their grandfather wore one and it holds a sentimental value. Others turn to celebrities for inspiration or look for limited edition collections that are likely to hold or even increase their value over time. Some people are searching for watches they can wear every

This holiday season, you have the opportunity to up the ante on the best gift of the year. Investing in a luxury watch or a piece of fine diamond jewelry for a deserving person in your life is the perfect way to show them how much you care. You will be gifting them a treasured heirloom that they can cherish for a lifetime before passing down to future generations. And the best part? They will think of you every time they fasten the clasp.

Of course, when you are purchasing big-ticket items for the holidays, it is important to go into your shopping experience with a strategy. Today, we are going to share some key dos and don’ts to keep in mind while you are shopping for luxury goods this year. Make sure to keep this list in a convenient place so that you can reference it as you explore the incredible variety of watches and jewelry we have in stock at Avi & Co.

Need some extra help choosing the perfect gift? We are at your service! Our expert team of customer service pros is here as a resource

Every December, Miami Beach has the pleasure and privilege of hosting America’s largest contemporary art fair. We are talking about Art Basel Miami, of course! The Art Basel event is held annually at the Miami Beach Convention Center, and it anchors Miami Art Week with an impressive display of modern pieces from hundreds of galleries. There are also numerous satellite events, including galas, auctions, celebrity appearances, and so much more.

Art Basel Miami attracts international art collectors, fashion lovers, and A-listers alike for its contemporary aesthetic and marvelous selection of invaluable pieces. As a renowned luxury watch seller in the Miami Design District, our team at Avi & Co. has taken a special interest in this art-world event. Why? We consider it our job to stay in tune with the latest and greatest in spaces like fashion, design, architecture, and art.

Watches, jewelry, and other luxury accessories are all part of the way we present ourselves, and these aesthetic disciplines

After a successful first season, the Netflix hit Owning Manhattan is back for Season 2. The popular show hit streaming services on Friday, December 5, and it is already dominating on Netflix and viewers from around the world tune in to see stylish realtors selling ultra-luxurious abodes to their extravagantly wealthy clients. Starring Ryan Serhant, New York City real estate mogul, the show follows Serhant and his fellow realtors as they work to build their brokerage to become an indomitable #1.

In Episode 7, however, we are hit with a commercial real estate twist (fair warning: spoilers ahead). Serhant meets with Avi Hiaeve, our very own founder and CEO, to investigate an iconic commercial property: the former Playboy Club at the corner of 59th Street and 5th Avenue. Nestled in the heart of New York’s most luxurious shopping district, there is no question that this location is a winner. But can Hiaeve and Serhant make it a viable investment?

Join us as we stream Episode 7 of Owning Manhattan

For a handful of elite South Floridians, DJ Khaled’s annual We The Best Foundation golf tournament is a staple of the social calendar. But this time around, the event is extra special, as it commemorates the milestone 50th birthdays of Khaled and his wife, Nicole Tuck. Avi & Co. was lucky enough to have eyes on the scene.

Our founder and CEO, Avi Hiaeve, has a longtime friendship with DJ Khaled, who has been a devoted customer of Avi & Co. watches for years. Khaled is a known collector of luxury timepieces, and his collection includes an incredible swath of watches from household names like Rolex, Patek Philippe, Audemars Piguet, and others. Hiaeve was thrilled to show up for and support his friend Khaled throughout the festivities in Miami over the past few days. From golf to galas, there were plenty of star-studded moments.

Today, we are taking a behind-the-scenes look into the We The Best Foundation Golf Classic as well as the surrounding VIP events celebrating DJ Khaled and Nicole

On the day after Thanksgiving, you might be sleeping off a turkey-induced coma and helping yourself to some delicious leftovers. But if you are not taking advantage of the most important day for shopping all year, you might miss out on gorgeous holiday gifts that will make someone’s year! In 2024, Black Friday shopping reached a new high, with over $74 billion spent around the world. In the United States alone, consumers spent over $10 billion online.

This year, we are sure to see even higher peaks and even more extravagant spending. Black Friday is an ideal time to purchase Christmas or Hanukkah gifts before you are faced with holiday shipping delays. In other words, whether you are clipping coupons or seeking out prestigious presents for those closest to you, embracing this shopping extravaganza is an essential part of getting into the holiday spirit.

Here at Avi & Co., we are spotlighting some of our favorite luxury timepieces that are perfect for the smart and strategic Black Friday

If you caught actor and filmmaker Sylvester Stallone on Jimmy Fallon or The Kelly Clarkson Show recently, then you might have noticed that he was sporting a major piece of wristwear. Stallone’s eye-catching timepiece is none other than the blue sapphire timepiece from Avi & Co.’s iconic HUE Collection. This 44 mm timepiece has attracted a swath of media attention as viewers grapple to identify the bejeweled masterpiece on Stallone’s wrist.

Today, we are taking a closer look at this magnificent timepiece, which is set with brilliant blue sapphires and showcases a high jewelry twist on modern horology. Any watch aficionados will be thrilled to learn more about this memorable accessory that has set the fashion and entertainment world abuzz.

Sylvester Stallone began acting in the early 1970s, with his first break sharing lead billing with Henry Winkler in