Spotted on Social Media: Luxury Watches

In today’s modern world, many watch collectors among us are taking to social media to show off their wares. From celebrities to fashion influencers, these tastemakers set the tone for style and elevate certain timepieces to an elite and coveted status. With visual media platforms like Instagram and TikTok changing the way we find the next trend, it’s time to dive into the watches everyone is saving, pinning, and sharing.

A significant portion of watch-oriented social media accounts are focused on spotting and identifying the timepieces worn by celebrities from Hollywood A-listers to championship athletes. If you’re looking for up-to-the-minute coverage of all of your favorite household names and the luxury timepieces they’re showcasing in street style and beyond, we love the accounts @insaneluxury and @celebwatchspotter.

Check out some of the most recent upscale wristwatch sightings that social media searchers have spotted and pinpointed…

At the beginning of December, DJ Khaled hosted his second annual We The Best Foundation golf tournament. With DJ Khaled’s reputation as a lover of the finer things in life, it should come as no surprise that he was spotted wearing two amazing wristwatches: a Patek Philippe Complications and an Audemars Piguet Royal Oak Concept.

If you are looking to evoke DJ Khaled’s unmistakable style with the flyest timepieces around, shop Avi & Co.’s remarkable inventory. Take inspiration from the king of bling with a blue Royal Oak Concept or a stylish Patek Philippe Complications timepiece.

Former football GOAT Tom Brady, who once played for the New England Patriots and Tampa Bay Buccaneers before retiring from the sport in 2023, is now bringing his signature style to the commentator booth. He adds color commentary to NFL games for Fox Sports – and during last Sunday’s Buffalo Bills game versus the Los Angeles Rams, he brought some color onto the field, too. While Brady was chatting with Bills quarterback Josh Allen, the younger player spotted an NFL favorite watch on Brady’s wrist: the Rainbow Rolex Daytona.

(Fun Fact: Patrick Mahomes, the current quarterback for the Kansas City Chiefs, also owns a Rolex Daytona watch. What a coincidence that two of the greatest QBs of all time share the same horological taste!)

When Allen spotted Brady wearing what could be dubbed “football’s favorite watch,” he simply had to try it on… and that’s how we’ve been graced with incredible footage of one quarterback trying on another’s watch during post-game coverage on the field at SoFi Stadium.

While attending the premiere for the movie-musical sensation “Wicked,” Michelle Yeoh stunned in a custom Bottega Veneta Dress paired with a sleek updo and dangling crystal earrings. But the realm star of her outfit? Her Richard Mille watch, of course. Yeoh is a well-known ambassador for the Richard Mille brand and has even had custom RM watches created in her name. She collaborated with the brand on two women’s jewelry watches: The RM 051 and the RM 51-01 Tourbillon.

At the “Wicked” premiere, Yeoh sported the sleek and tasteful RM 67-01, with factory set diamonds. She added a Wicked-themed flair to the timepiece by switching out the traditional black rubber bracelet for a green one, which also complemented her green and black gown.

Yeoh has been a Richard Mille ambassador for over 15 years, well before she skyrocketed to the upper echelons of fame after her role in Crazy Rich Asians (2018). She followed up that role with an Oscar-winning performance in Everything Everywhere All At Once (2022) and is now a staple among Hollywood’s top actresses. Yeoh is often spotted wearing diamond-studded Richard Mille watches, and her bold and daring style challenges the misconception that women can only wear understated or petite timepieces.

Patek Philippe’s long-awaited new release, the Cubitus line, debuted after 25 years of radio silence from the brand. While existing lines added new variations, the watchmaker had not released an entirely new collection since 1999 – but with the launch of the Cubitus, they are back in action. Although the design received some criticism when advertising photos were initially leaked to Fortune, naysayers have been proven wrong. The model has been flying off the rhetorical shelves since it became available for purchase.

While Cubitus watches are available in three different finishes (stainless steel, a steel and rose gold combo, and platinum), it is the latter that seems to be the most popular among stars and athletes… and especially within England’s football (soccer, to the Americans among us) clubs.

Son Heung-min of the Tottenham Hotspurs was spotted wearing a platinum Cubitus watch over the weekend – and he wasn’t the only one. Frank Lampard, the coach of Coventry City F.C., was photographed wearing the same watch on December 1.

A style icon in her own right, Victoria Beckham is renowned for her incredible watch collection, which includes a number of Patek Philippe and Rolex watches. While her husband, retired soccer star David Beckham, is an ambassador for Tudor watches, Victoria can’t stay away from the sparkle of the Patek Philippe Haute Joaillerie collection.

At a holiday event for her brand’s flagship store on Dover Street, Beckham was photographed in a matching suit-set and blazer with oversize satin lapels, embodying the chic, androgynous style that she is so well known for. The cherry on top of her outfit was her Patek Philippe watch, which hailed from the diamond-studded Haute Joaillerie collection and was crafted from 18K white gold that only enhanced the sparkle of the countless diamonds on its face, bezel, and bracelet. The watch in question is also available in 18K rose gold at Avi & Co.

This exquisite timepiece is studded with a whopping 2,553 diamonds in a variety of round-cut sizes. The variance in the stones’ dimensions makes for an aesthetically intriguing and attractive timepiece that is sure to wow every room you walk into. Take inspiration from the queen of chic herself with an iced-out Patek Philippe watch this holiday season.

It’s no secret that Formula 1 events are hotbeds of luxury and wealth, and the 2024 Las Vegas Grand Prix was no exception. The race drew an incredible crowd of celebrities from across the globe and served as a veritable showcase of the era’s hottest styles and accessories. Celebs in attendance included John Legend (who also performed), Ashley Graham, Axl Rose, Diplo, Suni Lee, Nina Dobrev, Gordon Ramsay, Sylvester Stallone, and many others.

Stallone rocked a rare Rolex Sky-Dweller with a meteorite dial and a bezel and bracelet studded with icy diamonds. The timepiece is a limited edition model crafted from 18K white gold, and it epitomizes the star’s love for collecting high-end watches.

Just this past June, Stallone brought a number of watches from his personal collection to auction, raking in over $5 million when they sold to the highest bidders. The collection included a Patek Philippe Grandmaster Chime, which is widely considered the pinnacle of complex watchmaking, as well as a number of Panerai watches, which the star is closely associated with.

In the 1996 action movie Daylight, for instance, Stallone’s Panerai Luminor served as an important plot tool when he used its luminescent face to keep track of time in a dark collapsed tunnel. Stallone is reported to love the heritage of those rugged Italian watches, but his striking Rolex in Las Vegas shows that his watch collection is as versatile as his acting skills.

Spotted a watch you love on Instagram or TikTok? Noticed your favorite celebrity wearing a timepiece you can’t wait to get your hands on? At Avi & Co., you don’t have to wait – we are a trusted secondary market luxury watch reseller where you can pay to get what you want, when you want it. We specialize in elite brands like Audemars Piguet, Rolex, Patek Philippe, and Richard Mille.

With three locations (Manhattan, Miami, and Aspen), it’s easy to visit us in one of our upscale showrooms and experience the smooth weight of a luxury watch on your very own wrist. So what are you waiting for? Schedule an appointment to visit us in person today. We can’t wait to help you find the watch of your dreams!