The Super Bowl of Luxury Watches: What Watches Are Football Players Wearing?

Super Bowl LX, which will be held in Santa Clara, is just a few days away. Although the Super Bowl will take place at Levi’s Stadium, where the San Francisco 49ers normally play, the two teams competing for the title are the New England Patriots and the Seattle Seahawks. As athletes, celebrities, and football fans from across the country travel to California, all eyes are on the Super Bowl styles that are sure to set the tone for the big game.

To help you prepare for what is debatably the biggest day of the year in American sports, we have compiled the definitive list of memorable luxury watches worn by football players. From the field to the stands, Super Bowl LX will be a hotbed of memorable wristwear. Here are a few examples of the striking looks that NFL players have chosen in the past.

It is virtually impossible to explore luxury watches in the NFL without touching on Odell Beckham Jr.’s six-figure Richard Mille timepiece. The RM 11-03 Automatic Flyback Chronograph is a collaboration with world-renowned automobile company McLaren. Limited to just 500 pieces, the McLaren watch is known for incorporating more Formula 1 technologies than any other Richard Mille x Formula 1 collaboration to date. Some have even gone so far as to describe this watch as a “sports car for your wrist.”

Currently a wide receiver for the Miami Dolphins, Odell Beckham Jr. has had a notable NFL career after being selected by the New York Giants in the first round of the NFL draft in 2014. Since then, he has also played for the Cleveland Browns and the Baltimore Ravens. The football star made headlines for wearing the $300,000 Richard Mille McLaren watch during an NFL game while playing for the Browns. It is worth noting that the orange accents on the watch perfectly complement the Browns’ orange and brown color palette. Ultimately, it is clear that if this watch can hold up throughout an entire NFL game, it should shine as a companion for your day-to-day life.

The beloved quarterback of the Philadelphia Eagles strode into last year’s Super Bowl in style, turning heads in a magenta suit and a statement timepiece. The Reference 5712 is a favorite within the Nautilus collection. Although its stainless steel counterpart has been discontinued, the 5712/1R remains in production and is one of the most coveted Patek Philippe watches of the modern era. Appreciated by A-listers and street style enthusiasts alike, the watch demonstrates unparalleled precision and finesse. On the cushion-shaped dial, you will discover refined complications such as a moonphase aperture with a date display, a small seconds dial, and a power receive indicator. The brushed surface of the rounded octagonal bezel flows smoothly into the integrated bracelet. This watch is also available with a brown leather strap.

Jalen Hurts is known for his high-fashion preferences, and is often photographed walking into a stadium in a stunning ensemble. His watch choices never disappoint, and this Patek Philippe Nautilus is no exception. Hurts is also known for his humanitarian inclinations and shepherding the Eagles to a Super Bowl win in 2025.

Famous for leading the Kansas City Chiefs to five Super Bowls (and three victories) since 2019, Patrick Mahomes is a talented young quarterback whose stadium styles never disappoint. He has been photographed in countless high-end watches, including the popular rainbow Rolex Daytona that was dominating in the NFL a few years ago. For his Super Bowl appearance in 2023, Mahomes made headlines again with a chic platinum Rolex Day-Date.

The Day-Date is one of the most renowned formalwear timepieces in history. It has graced the wrists of everyone from musicians to performers to politicians, even being dubbed the “President’s Watch” after gaining popularity with icons like John F. Kennedy, Lyndon B. Johnson, and Ronald Reagan. Opting for one of these timeless watches demonstrates your commitment to tradition and sophistication. The piece’s hallmark feature is its 3 o’clock date window and 12 o’clock day of the week display. Mahomes’ Day-Date, a highly collectible platinum edition, added to the endless glamour with a diamond-set bezel, diamond hour markers, and luminous platinum construction. The dial color, which you will see is a cool ice blue, is reserved by Rolex exclusively for their platinum watches, making the prowess and class of this piece eminently obvious to anyone who knows right from left in horology.

Although his days playing in the NFL are in the past, former New England Patriot and Tampa Bay Buccaneer Tom Brady continues to set the tone for style and taste in the sports world. The renowned quarterback has seven Super Bowl victories to speak of and is now a commentator with FOX Sports. He is also a part owner of the Las Vegas Raiders. The impact Brady has had on the sport is evident, and his sophisticated yet playful style is just one piece of his impact. He was recently photographed at a Fanatics event wearing a custom Cuban chain set with countless diamonds and a unique Avi & Co. Iced Collection watch.

The Avi & Co. Iced Collection, which first launched in 2023, has quickly skyrocketed to fame as a celebrity favorite and an in-demand accessory for horological enthusiasts across the globe. Available in three different sizes (37 mm, 40 mm, and 44 mm) as well as three different metals (white gold, rose gold, and yellow gold), these watches are easy to personalize and made to turn heads. Brady opted for the 44 mm white gold watch, which is set with countless flawless baguette-cut diamonds across the bezel, dial, and bracelet.

Avi & Co. Insights: If you love the Iced Collection, we recommend exploring its sister collections as well. The Frosted Collection provides a riff on the classic with a proprietary tooled finish applied to the bracelet. HUE by Avi & Co. incorporates bold colors into the iconic Iced Collection silhouette, with sapphires, rubies, and tsavorite making memorable statements. Finally, do not miss the Iced Collection: Color in Motion lineup, which allows customers to swap out the diamond-set bracelet for colorful rubber straps, evoking a durable and adventurous look.

Kyler Murray, the starting quarterback for the Arizona Cardinals, is a recent convert to the world of watch collectors. Among his favorite pieces, he cites an Audemars Piguet Royal Oak and a stainless steel Cartier Santos, noting that he enjoys a more angular aesthetic. Their geometric profiles are not the only two things that these timepieces have in common: They are both accented by exposed screws, a defining feature of the Royal Oak and Santos de Cartier collections alike. While the case and bracelet of the Santos might feel industrial, the dial is distinctly vintage Cartier, showcasing Roman numeral hour markers and the brand’s iconic sword-shaped blue hands. In other words, you will never mistake this watch for anything but Cartier.

Murray is just 28 years old, but he has been a standout player in the NFC West since he first went pro in 2019. He was selected after a Heisman-winning season with Oklahoma, and he was also selected in the first round of the Major League Baseball (MLB) draft. However, Murray forewent his MLB potential in favor of playing with the Arizona Cardinals, where he has stayed for the past seven years. He often chooses bright and colorful styles for his pre- and post-game outfits, making him somewhat of a fashion icon in the world of pro sports. His Cartier Santos is the perfect grounding accessory to bring his vibrant looks back to Earth.

Here at Avi & Co., we are proud to be one of Manhattan’s premier destinations for luxury watches and fine diamond jewelry. From Rolex to Richard Mille and from Audemars Piguet to Patek Philippe, our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our own Avi & Co. watch lines as well as our Diamonds by Avi & Co. jewelry line for even more sparkle. Whether you visit us in Manhattan, Aspen, or Miami, our team of knowledgeable and experienced professionals can help you pinpoint the perfect watch for your own collection or an ideal gift for someone special on your shopping list.

So, what are you waiting for? Make an appointment today to shop with us in person today.