Here at Avi & Co., we often joke that those of us born in April have the best birthstone. After all, how can you beat a diamond? But ultimately, every month of the year has a special birthstone with a unique look and personality. The birthstone for the month of June is the pearl, which signifies longevity, success, and happiness.
If you or someone special in your life has a June birthday, looking for jewelry or watches adorned with pearls can make for a thoughtful and memorable gift. As June begins, we are here to help make sure you find the perfect present. These ethereal stones are an attractive and meaningful way to show how much you care. And the best news? At Avi & Co., we have a wide selection of mother-of-pearl watches that are perfect for anyone born in June. Take a look at our complete collection today.
What Is the Meaning Behind Birthstones?
Birthstones are precious and semi-precious gems and stones that are associated with the months of the year. Historically, they were
It’s time to wish our Miami store a happy birthday! Blow out your candles and make a wish, Miami! On May 4, 2023, we cut the ribbon on our second location: the Avi & Co. Miami Design District boutique! In true Avi & Co. fashion, we had to celebrate the occasion with a legendary party… and what’s a party without an exciting surprise for all of the guests?
Our 2023 Miami store opening event also marked the launch of Avi & Co.’s Iced Collection, the first of our three branded lines of luxury watches. To mark this momentous occasion, we can’t resist taking you with us to Miami as we explore our gorgeous showroom and highlight some of the incredible luxury timepieces you’ll find when you venture inside. Ready? Let’s go!
Step Through the Doors of Our Miami Store
If you haven’t heard of the Miami Design District, you might be living under a rock. This elite area of “Magic City” is renowned across the globe for its concentration of the world’s greatest jewelry and watch maisons as well as
Every May, movie stars and celebrities from around the world congregate in the beautiful French Riviera for the renowned Cannes Film Festival. Like so many red carpet events, Cannes is a hotbed of incredible fashion and head-turning style. This prestigious event attracts the best of the best, and the watches spotted here in Southern France echo that sentiment.
We kept our eyes trained on the A-listers showing off their chic attire while celebrating directorial debuts and hot film releases in Cannes. Our goal? Catching sight of the luxury watches that these tastemakers chose to highlight at this ritzy celebration. Now, we are sharing our findings with you. Let us take a close look at the opulent timepieces that attracted almost as much attention as the global premieres at the 2025 Cannes Film Festival.
Tom Cruise’s Rare Meteorite Rolex
Rolex GMT-Master II, 18K White Gold, Meteorite Dial
At this year’s Cannes Film Festival, which Tom Cruise attended for the premiere of Mission: Impossible
The Met Gala, hosted annually on the first Monday in May by Vogue’s Anna Wintour, has rightfully been dubbed the biggest night in fashion. The exclusive, invite-only event draws in the rich and famous from around the globe. These A-listers descend on New York City’s Metropolitan Museum of Art, where the theme reflects a current exhibit at the museum’s renowned Costume Institute (which the gala is a fundraiser for”). This year’s theme? “Superfine: Tailoring Black Style.”
The exhibit drew its inspiration from Monica L. Miller’s 2009 book Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity as well as Zora Neale Hurston’s 1934 essay “Characteristics of Negro Expression” and is organized into twelve sections that represent the twelve characteristics Hurston outlines. This thought-provoking theme for the 77th Met Gala is resonant for numerous reasons, including but not limited to its juxtaposition with the current political state of the U.S. Additionally, it is the
When it comes to Formula 1 racing, there is no venue quite like Miami. One part of the three-race United States Grand Prix series, Miami is typically the first American F1 race of the calendar year – and with a track like this one, it’s no surprise that this race attracts a wide range of spectators from near and far.
This year, Miami will be hosting Formula 1 and all of its fans for the weekend of May 2 through May 4, 2025. Practice sessions and qualifying races will take place Friday and Saturday, leading up to the main event: the Grand Prix race itself on Sunday, of course!
Throughout the years, Formula 1 has become the pet sport of the uber-wealthy, and Formula 1 fashion and accessories have grown into a major market. Watches are no exception, particularly luxury timepieces from the likes of Richard Mille, a new-age Swiss watchmaker who has partnered with a variety of F1 drivers to create versatile, durable, and comfortable watches that can withstand even speeding around the hairpin
The day that you decide to invest in a luxury timepiece is one of the most important days in your life. You are choosing to elevate your lifestyle, celebrate your successes, and make a purchase that will last you a lifetime. In some cases, this watch will even become a family heirloom that you will pass down for generations. Getting this purchase right is paramount – and with that in mind, it’s crucial to choose the right business from which to buy your watch.
At Avi & Co., we are a trusted secondary market reseller with unparalleled access to globally renowned watch brands from across the world. Our inventory is simply unmatched, and with three boutique locations across the United States, you can even stop into one of our showrooms to try on your watch in person before you commit. You won’t find a better shopping experience than the one we offer in our elegant, upscale showrooms.
But don’t just take our word for it! Today, we’re diving deeper into Avi & Co.’s five-star reviews and impeccable
Did you know that there’s a holiday dedicated to celebrating superheroes? Whether you’re a DC devotee or a Marvel maniac, your favorite superheroes are flying into the spotlight on April 28. This national holiday was created to honor the heroes in our lives, both real and fictional. Whether you’ve been saved from a risky situation by a heroic first responder, supported during a trying time by a healthcare hero, or turn to the caped heroes of comic books for hope and inspiration, you know the power of heroism.
Who’s your hero of choice? From Captain America to Wonder Woman, from Spider Man to the Incredible Hulk, and from Batman to Superman, each superhero offers their own unique origin story and overcomes plenty of perils to become the caped crusaders of their destinies. What’s your origin story? And how will you stand up against evil and fight for what is right in the world? This April, celebrate the heroes in your life with watches that offer nods to your favorite crime-fighting protectors.
Celebrated each year on April 22, Earth Day is a chance to raise awareness about environmental issues and take action to support our natural environment. The first Earth Day was held in 1970 and was brought about by Senator Gaylord Nelson of Wisconsin. Now, 45 years later, the holiday has become a worldwide event with 193 participating nations.
Across the world, people participate in various environmentally friendly activities, including tree planting, neighborhood cleanups, and educational events. Many people also show their support by wearing Earth Day’s honorific color… you guessed it, green! Show your support for keeping the planet healthy and bettering the environment by accessorizing with a chic green watch this year. Plus, a timepiece with green accents or features is the perfect addition to your spring and summer wardrobe. Darker greens can also easily transition into fall and winter, and are perfect for the holiday season.
Today, we’re showcasing some of our favorite green watches
Happy Easter from the Avi & Co. family to yours! Has the Easter Bunny visited your house yet? We hope you have a wonderful holiday and get the chance to celebrate with family and friends. If you’re lucky, you might even get to participate in our favorite Easter tradition: an Easter egg hunt, of course! What’s more fun than searching for hidden eggs filled with candy?
Well, we have one idea. How about a search for some rare watches? If you could choose between a tasty chocolate bunny and a high performance Richard Mille watch, what would you pick? We’re feeling pretty confident in the latter…
Today, join us on an Easter journey as we search for rare and desirable watches that won’t stay in our display cases for long. If you see something you like, act fast!
Finding Rare Watches on the Secondary Market
Are you searching for a rare timepiece to add to your collection? Getting your hands on some of the watch world’s most desirable items can be a challenging task – but when you work with
April has many special holidays, but this one gives us the chance to honor some of the incredible men in our lives… It’s time to celebrate Husband Appreciation Day! Every year on the third Sunday in April, spouses across the world celebrate their husbands. (Don’t worry, there’s a National Wife Appreciation Day too, celebrated on the third Sunday in September). Husband Appreciation Day is a great opportunity to appreciate the contributions that husbands make to relationships and families.
So how should you celebrate Husband Appreciation Day this year? Let us count the ways! You can show your appreciation and gratitude through simply expressing your love for your husband, spending quality time together, sentimental gestures or cards… or gifts, of course! When it comes to gifts for your husband, we’re partial to luxury watches.
Today, let’s take a look at some of our favorite luxury timepieces that are perfect for honoring Husband Appreciation Day.
News , Product June Birthstone: Mother of Pearl Watches 
