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An engagement ring should catch the light, turn heads, and showcase your signature style. Most of all, it must aptly symbolize a lifelong commitment with the person who is most important to you: your partner, your soulmate, your best friend. As you look for the ideal engagement ring, whether for yourself or that special someone, it is imperative to explore a wide range of options.

She might have an image in her head of what her perfect ring would look like, which can serve as a strong starting point. That said, exploring different cuts, colors, and sizes of diamonds as well as different setting options may lead to a change of heart or a brand-new discovery.

We invite you to join us as we discover a selection of unforgettable rings from Diamonds by Avi & Co. As we look at these glamorous pieces, we will share some sage advice to help you pick the perfect ring. Find the diamond she will be thrilled to say yes to in our exclusive, limited-edition collection.

With the holiday season in the rearview mirror and 2026 upon us, it is time to take a look at this year’s trends and styles. It is also worth noting that, whenever we examine current trends, we do so with a fine-tooth comb. After all, purchasing fine diamond jewelry and luxury watches is not something to take lightly. You want to invest in pieces that have lifelong wearability and will not simply go out of style a few months from now. That is why we only highlight trends that have a timeless je ne sais quois. Our favorite trend this year? Soft romance.

The soft romance trend is one of the dominant movements of 2026 fashion that is a departure from what we were seeing on the runways last year. It is all about sophistication without the frou-frou formality. Think elegant draping, playful textures, and relaxed silhouettes. Haute couture designers around the world are experimenting with ruffles, lace, and ethereal fabrics like silks and satins. Cuts this year are less angular, and we are

Diamond earrings are one of the most versatile accessories known to man (or woman, for that matter). When you wear real, natural diamonds in your ears, you are signifying to the rest of the world that you have excellent taste. You are showing that you care about the finer things in life and displaying your commitment to luxury, elegance, and sophistication.

As you build your jewelry collection, amassing a broad selection of diamond earrings is going to be the foundation that elevates looks from everyday chic to black-tie formal. Of course, you will need hoops, drop earrings, and probably a couple of pairs of studs. But your earring collection does not have to be basic; it can (and should) be anything but.

Today, our in-house jewelry experts are bringing you a guide to Diamonds by Avi & Co. earrings for every occasion. From courtside seats at the Knicks to a shopping spree on Fifth Avenue to dinner at Gramercy Tavern, we have got you covered wherever life takes you. Explore every pair

The holiday season is full of glamorous events, from charity galas to Michelin-starred dinners. Whether you are serving up a tasty meal for family and friends or sipping on champagne in black-tie garb, the end of the year ushers in a packed social calendar of exciting events. Of course, it is crucial to dress the part. When you are celebrating holidays and making lifelong memories, you need timeless styles that will look amazing in photos for years to come.

The cornerstone of any holiday look is, of course, the accessories. From luxury watches to fine diamond jewelry, you can elevate any outfit with the right elegant accoutrements. Of course, it is imperative to tailor your jewelry to the event in question. That is where our holiday party jewelry guide comes into play! We are pairing gorgeous designs with much-loved winter events to help you create the perfect outfit for any gathering that comes your way.

Without further ado, we are thrilled to showcase six exquisite pieces from our renowned

If you have been perusing celebrity Instagram lately, then you have surely noticed DJ Khaled’s glitzy gifts for his wife’s 50th birthday. Nicole Tuck and DJ Khaled have been together for years and share two sons, Asahd and Aalam. This December, Khaled and Tuck celebrated their 50th birthdays in a joint celebration held during his annual We The Best Weekend, a charitable event with a golf tournament, auction, and VIP dinner.

Of course, no milestone birthday would be complete without a truly legendary gift. Khaled pulled out all of the stops for his beloved wife, presenting her with not one but two incredible pieces of fine diamond jewelry. He shared a video on Instagram of Nicole unwrapping each gift, her jaw dropping as she took on the gorgeous pairing of fancy diamonds in all different cuts. Shortly after, Nicole put on the necklace and bracelet, pairing them with a striking floor-length gown in glittery gunmetal. Now that is what we call acing a birthday gift!

Today, we are going to

This holiday season, you have the opportunity to up the ante on the best gift of the year. Investing in a luxury watch or a piece of fine diamond jewelry for a deserving person in your life is the perfect way to show them how much you care. You will be gifting them a treasured heirloom that they can cherish for a lifetime before passing down to future generations. And the best part? They will think of you every time they fasten the clasp.

Of course, when you are purchasing big-ticket items for the holidays, it is important to go into your shopping experience with a strategy. Today, we are going to share some key dos and don’ts to keep in mind while you are shopping for luxury goods this year. Make sure to keep this list in a convenient place so that you can reference it as you explore the incredible variety of watches and jewelry we have in stock at Avi & Co.

Need some extra help choosing the perfect gift? We are at your service! Our expert team of customer service pros is here as a resource

Did you know that about half of all couples get engaged during a three-month period each year? Proposal season, also called engagement season, is by far the most popular time to pop the question. Whether you are waiting for the love of your life to get down on one knee or plotting and planning the perfect proposal, these three months are the most likely time for it to happen. Proposal season runs from late November to late February; in other words, you can use Thanksgiving and Valentine’s Day as unofficial bookends.

Why is this such a popular time of the year to get engaged? Your guess is as good as ours, but there are certainly a few key factors at play. First off, the holiday spirit puts many people in a festive mood. Additionally, many families and friends get together during this time period, making it the perfect time to celebrate your engagement among your favorite people after a big moment with just the two of you. Romantic ambience and gorgeous winter photo backdrops add to the

Prized for centuries, yellow diamonds are the holy grail of precious stones. Though they are less common than white diamonds (which you may think of as translucent), they add an element of elegance and warmth to high jewelry creations that elevate them to the maximum. A yellow diamond is a precious possession that is sure to become a cherished family heirloom, something you will pass down for generations as a memory and a memento.

Today, we are going to take a look at two exquisite sol diamond pieces, named for their buttery yellow sunlight hues. These twin creations are exclusive to Diamonds by Avi & Co., where we have worked to create settings and stylings that perfectly accentuate each stone’s gorgeous angles and inner fire. There is simply nothing like a sol diamond necklace to elevate your jewelry collection and make your style stand out in a crowd of white diamond wearers.

A sol diamond is another term for a fancy yellow diamond, which is the most popular

Looking for a truly showstopping gift this holiday season? It is time to lock down your gift ideas for the most important people on your list before you are left scrambling in the few days before Hanukkah or Christmas. When you are shopping for someone special, finding a present that truly demonstrates how much you care for them can be difficult. You might be left feeling stumped, scratching your head as you contemplate the perfect gift.

Luckily for you, Avi & Co. is here to help. Today, we are showcasing nine prestigious presents that will make memorable holiday gifts. From luxury watches to fine diamond jewelry, these gifts are sure to stun. Timepieces and luxurious diamonds simply cannot be topped, combining practical beauty with sentimental value that might just bring tears to her eyes.

Whether you are shopping for your mother, grandmother, aunt, or that special someone, the perfect holiday gift is one that will last her a lifetime. Better yet, these gift ideas are ones that she can

You probably know Avi & Co. as Manhattan’s premier destination for luxury watches from globally renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Over the years, we have expanded our business into cities across the United States, establishing boutiques in Miami and Aspen to help even more customers find the high-end timepieces of their dreams. When it comes to watches, our reputation precedes us.

But did you know that we also have a line of fine diamond jewelry called Diamonds by Avi & Co.? It is true! We have worked closely with Diamond District jewelers and have created numerous custom pieces for our celebrity clients. Now, we are bringing our love for the finer things in life to a wider audience with our namesake jewelry collection.

Under the Diamonds by Avi & Co. banner, you will find a robust lineup of jewelry, including earrings, bracelets, necklaces, engagement rings, and so much more. Our goal? Helping women bring sophisticated, elegant style