
Did you know that about half of all couples get engaged during a three-month period each year? Proposal season, also called engagement season, is by far the most popular time to pop the question. Whether you are waiting for the love of your life to get down on one knee or plotting and planning the perfect proposal, these three months are the most likely time for it to happen. Proposal season runs from late November to late February; in other words, you can use Thanksgiving and Valentine’s Day as unofficial bookends.
Why is this such a popular time of the year to get engaged? Your guess is as good as ours, but there are certainly a few key factors at play. First off, the holiday spirit puts many people in a festive mood. Additionally, many families and friends get together during this time period, making it the perfect time to celebrate your engagement among your favorite people after a big moment with just the two of you. Romantic ambience and gorgeous winter photo backdrops add to the appeal of proposal season, and it is the perfect time to cozy up with your soulmate.
Although proposals are common through these three months, December appears to be the top time for engagements to occur. Data from wedding industry stalwart Zola found that over 11% of couples get engaged in December, which is more concentrated than any other time of the year. Plus, this contributes to the popularity of fall weddings, with September being the most common month in which to tie the knot.
Planning a proposal is a once-in-a-lifetime experience that gives you the opportunity to make that special someone feel deeply loved and understood. With proposal season in full swing, we have put together a guide to help you execute the perfect proposal. From the location to the ring to the after-party, check out our top tips to make a “yes” all the more likely.
#1: Make Sure You and Your Partner Are on the Same Page
The most important piece of a successful proposal? Confirming that you are your partner are on the wavelength in that you both want to get married and have similar expectations of the timeline. This is not to say that your proposal cannot be a surprise, up to a point. You can keep your partner in the dark about the location, the date, the time, and even the engagement ring. But the proposal itself should not come out of the blue! Having conversations about your plans to become engaged before the big moment can help ease proposal nerves for both parties and make a meaningful speech flow much more freely. In other words, you want to be pretty darn sure that they are going to say “yes” when you pop the question.
#2: Know Her Ring Size
While many couples these days go ring shopping together, that is not a must if you have your heart set on surprising her with a ring that you picked out 100% on your own. That said, it is imperative that you find out her ring size before you purchase the engagement ring. Nothing dampens the mood of an engagement like not having the ring fit on her finger. The opposite, a ring that is too big, can also be a bummer, as she will have to give it up for a few weeks to have it resized at the jeweler. Getting her ring size just right will mean that nothing gets in the way of her excitement for this new chapter of life together!
#3: Pay Attention to Her Preferences
If you are asking someone to marry you, we hope you are already doing this! Still, it is worth saying: Paying attention to what she likes is going to make or break the proposal. This goes for everything from the location to the ring itself. For instance, if she is always freezing cold, proposing outdoors in the winter might not be the best option. If she is more of an introvert, she might prefer an intimate moment between the two of you as opposed to surprise appearances from your family and friends.
Of course, her preferences are key when it comes to the ring as well. Remember, she is (ideally) going to wear this precious piece of jewelry for the rest of her life, so you want to pick something she will fall head over heels in love with. Our tip? If you do not plan to do some ring shopping together, you can still conduct some key research. Consider asking her sisters or friends for suggestions if they might know what she likes. You can even subtly ask her about styles that she appreciates by initiating conversations about celebrity engagements: think Taylor Swift, Dua Lipa, or Selena Gomez this year.


#4: Hire a Photographer
It is the 21st-century, and it is time to be honest: We all wish we could have pictures of our most special moments ready to post, share, and frame. Even if you are going for a more intimate proposal, hiring a talented photographer who will subtly snap some gorgeous images will ultimately prove exceptionally meaningful. Bonus points if you get a videographer as well, because it is all too easy to almost completely black out a high-pressure moment like a proposal. When you look back on this amazing day, when your life changed forever, you are going to be so glad you can relive these moments with your partner.
#5: Consider Statement Carats
Every year, the average carat weight of an engagement ring in the United States grows. The average size now is about one carat, but if you are looking for a truly showstopping piece, you will definitely want to consider larger diamonds. Here at Avi & Co., we are not afraid of bold and memorable diamonds that are made to turn heads. We have many engagement rings in stock with center stones over 10 carats, and we even have a few with over 20 carats of precious gems in all kinds of cuts and designs. Remember, diamonds are a girl’s best friend. She is never going to say no to a stone that is larger than what she had in mind.


#6: Choose the Perfect Location
When you are planning where you are going to propose, make sure you keep it personal. You could pop the question at a restaurant where you enjoyed your first date or a milestone anniversary. You could also do it on a romantic vacation, in the city where you fell in love, or at a landmark that is associated with one of your favorite adventures together. There are so many options, and there is not a right or wrong answer. Ultimately, the perfect place to propose is in a place that is meaningful to both of you. Picking the ideal location can be tricky, but once you land on the right spot, you will know deep in your bones.
#7: Make Post-Proposal Plans
What are you doing after the proposal? She is going to want to show off her exquisite new accessory, so whether you are going to FaceTime everyone you know or arrive at a surprise party in style is completely up to you. Of course, you will want to think about your personalities as a couple and individually to decide what would be the best fit. If you are social butterflies, planning a cocktail party or even a sit-down dinner with those most important to you after the big moment can be an amazing way to show her just how loved she really is.


This proposal season, let our team at Avi & Co. help you find the perfect engagement ring. Whether you are shopping solo or with that special someone, we will take you on a tour of our bold and memorable styles. We are not afraid to show off major carats and spectacular stones, and you should not be either. After all, she deserves a diamond that sparkles as beautifully as she does. That is exactly what we will help you find in our Diamonds by Avi & Co. collection.
While you are here, do not forget to explore our vast inventory of luxury watches from global brands like Rolex, Richard Mille, Audemars Piguet, and Patek Philippe. Plus, we have three of our very own Avi & Co. watch lines to choose from, each of which showcases unique flair and personality that you will not find anywhere else.
So, what are you waiting for? Make your dreams come true when you schedule an appointment at Avi & Co. today.








