
An engagement ring should catch the light, turn heads, and showcase your signature style. Most of all, it must aptly symbolize a lifelong commitment with the person who is most important to you: your partner, your soulmate, your best friend. As you look for the ideal engagement ring, whether for yourself or that special someone, it is imperative to explore a wide range of options.
She might have an image in her head of what her perfect ring would look like, which can serve as a strong starting point. That said, exploring different cuts, colors, and sizes of diamonds as well as different setting options may lead to a change of heart or a brand-new discovery.
We invite you to join us as we discover a selection of unforgettable rings from Diamonds by Avi & Co. As we look at these glamorous pieces, we will share some sage advice to help you pick the perfect ring. Find the diamond she will be thrilled to say yes to in our exclusive, limited-edition collection.
Tips for Choosing the Perfect Engagement Ring
You know that you want to spend your lives together, and you have had those important conversations about the future. Your goals and vision for what is ahead are aligned, and most crucially, you love spending time with them, laughing with them, and supporting them through life’s biggest challenges. The two of you have the foundation for an incredible marriage, and now, it is time to invest in one of the key symbols of your lifelong commitment: the ring.
While shopping as a couple for rings has become more and more popular over the past few years, other individuals choose to select a ring in secret. However you decide to approach this step in the process, here are a few considerations that will help you feel empowered and confident in the ring that she will wear for a lifetime.
Discuss Her Preferences
Whether or not she stands by your side while you shop, having a straightforward conversation about what she wants is the best way to ensure you both are on the same page about her preferences. Does she have a certain cut of diamond in mind? What precious metal does she gravitate toward for her ring’s band and setting? Are there any celebrity rings or styles that have influenced her vision? Coming into the showroom with some ideas about what she likes will help us help you select the perfect ring.
Understand the World of Diamonds
When you first begin your engagement ring shopping journey, you will likely be confronted with a lot of information. It can help to do some independent research beforehand so that you know a bit more about shopping for diamonds. For instance, consider whether you want to purchase a naturally mined diamond that will retain its value for life or a more affordable lab-grown stone? Additionally, you will hear a lot about the 4 C’s of diamonds: cut, clarity, color, and carat. These four features in tandem typically determine the price and desirability of a diamond.


Know Her Ring Size
Nothing ruins a perfectly planned proposal like a ring that does not fit, especially one that is too small for her finger. After your engagement, she will be excited to wear her ring and show it off to her family and friends. Knowing her ring size will allow her to enjoy this aspect of the celebration right away. You can employ some detective work here: Borrow a ring she normally wears on her fourth finger, or ask her friends or sisters for help. If you choose to shop for an engagement ring together, she can get her finger professionally measured in our showroom.
Determine Your Budget
The old adage for engagement ring shopping is that you should spend two months’ worth of your salary. However, we believe that is dated advice. You should spend however much you are comfortable with, whether it is more or less than that figure. Beginning your ring shopping journey with a budget in mind will help you better understand the options you have to choose from. We will say this: No woman ever said no to a diamond larger than what she expected.
4 Avi & Co. Engagement Rings to Capture Her Heart
Selecting the perfect engagement ring for your special someone is a deeply personal process. That is why we have built a robust collection of unique and memorable rings that you can explore for yourself in any one of our three bespoke showrooms. Here is a glimpse at just a few of the many options you will discover when you shop for this milestone occasion at Avi & Co.
Emerald Cut Solitaire Diamond Ring


Crafted from luminous and hypoallergenic platinum, this gorgeous engagement ring shows off the refined emerald cut with a flawless diamond that is sure to stun. A solitaire-style ring is perfect for the woman whose sophisticated style and timeless fashion choices make her the envy of every gathering. She does not succumb to fleeting trends; instead, she knows that investing in upscale pieces made to last is the best way forward. This emerald-cut diamond, measuring an impressive 10.24 carats, exudes sleek geometry and exquisite taste.
Cushion Cut Diamond Halo Ring


Submerge yourself in glamour and sparkle with a halo setting, which you can see above on this gorgeous platinum ring. The cushion-cut diamond at its center weighs 8.04 carats, and the surrounding smaller stones on the halo as well as the band amount to an additional 3.50 carats of diamonds. The cushion-cut style is celebrated for its brilliance and shine, making it an ideal option for an engagement ring meant to turn heads. As for the band, she will love the split shank design, which adds substance and an enhanced glittering effect, upping the luxury look. This is an engagement ring that virtually guarantees a “yes.”
Marquise Cut Diamond Statement Ring


Marquise cut diamonds have climbed in stature, gaining further status after Benny Blanco proposed to Selena Gomez with this fashionable, vintage-inspired look. This jaw-dropping statement ring exemplifies the beauty of this stunning cut with a 19.85-carat marquise diamond at its center. The marquise cut is known for its pointed vertices and oblong shape, which help it look even larger than its carat weight suggests. The elongated silhouette is graceful and stunning on the finger, and the sheer size of this creation speaks for itself. Not every woman carries herself with the confidence to stand up to a 20-carat diamond, but when you find one that does, do not let her get away. There is no woman like her, and there is no ring like this one.
Fancy Pink Oval Halo Diamond Ring


For a woman who loves a burst of color or a more playful look, you might consider pigmented fancy diamonds. We love the unexpected elegance of this pink oval-cut diamond, which is set in 18K rose gold paired with a platinum band. The combination of metals perfectly accentuates the warm hues of the pink stone. Surrounded by an additional 1.75 carats of colorless diamonds, this glamorous gem is a showstopper. She never blends into the crowd, so her ring should not either. Show her that you love her unique personality with a ring that is equally one-of-a-kind.
Discover Lifelong Elegance With Diamonds by Avi & Co.
Here at Avi & Co., we are proud to be one of Manhattan’s premier jewelry destinations. Our elite Diamond District location speaks for itself, and we will soon be expanding to an even more prestigious Fifth Avenue property. With decades of experience in the worlds of luxury watches and jewelry, we are here to support you at any step in your collector’s journey.
In addition to our upscale fine diamond jewelry offerings, we are a well-known reseller of luxury watches from the world’s most elite brands. From Rolex to Richard Mille and from Audemars Piguet to Patek Philippe, our three showrooms are stocked with glamorous accessories that go beyond your wildest dreams. Visit us in New York City, Aspen, or Miami to get a true taste of opulence fastened around your very own wrist.
Make an appointment today to shop with us in person.








