Avi & Co. Jewelry Guide for the Soft Romance Trend

With the holiday season in the rearview mirror and 2026 upon us, it is time to take a look at this year’s trends and styles. It is also worth noting that, whenever we examine current trends, we do so with a fine-tooth comb. After all, purchasing fine diamond jewelry and luxury watches is not something to take lightly. You want to invest in pieces that have lifelong wearability and will not simply go out of style a few months from now. That is why we only highlight trends that have a timeless je ne sais quois. Our favorite trend this year? Soft romance.

The soft romance trend is one of the dominant movements of 2026 fashion that is a departure from what we were seeing on the runways last year. It is all about sophistication without the frou-frou formality. Think elegant draping, playful textures, and relaxed silhouettes. Haute couture designers around the world are experimenting with ruffles, lace, and ethereal fabrics like silks and satins. Cuts this year are less angular, and we are seeing a resurgence in creamy neutrals, light pinks, and warm hues as opposed to dramatic monochromatic palettes.

Best of all, the soft romance trend is almost universally flattering. Think of it like looking at the world through rose-colored glasses, focusing on delicate details, timeless femininity, and sophisticated elegance. Today, we are going to showcase a few exquisite pieces from the Diamonds by Avi & Co. jewelry collection that perfectly encapsulate this look. These beautiful accessories are versatile yet contemporary, ideal for the diverse fashions of our modern world.

Pear-shaped diamonds are one of the most popular cuts these days, according to Brides magazine. Their romantic shape and feminine curves have been captivating women around the world, including A-list celebrities like Margot Robbie, who wears a pear-cut engagement ring. Embrace this classic and timeless cut with our pear-shaped drop earrings, set in luminous white gold and topped with an additional round diamond. Each brilliant round diamond is about 1 carat, while each pear-shaped diamond is over 5 carats, making the total carat weight of these sophisticated earrings over a whopping 12 carats. Now that is a lot of sparkle!

These drop earrings are modest enough to complement everyday wear, but dramatic enough to accompany you to black-tie events, especially with an intricate updo to help you show them off. Each diamond on the earrings is GIA-certified and naturally mined, which helps them hold onto their value over time. In other words, these are heirloom pieces that you will be thrilled to pass down to your grandchildren and then their grandchildren after that.

Did you know that diamonds come in a variety of different colors? The traditional translucent diamond color that you probably imagine when you think of April’s birthstone is actually what is known as a “white diamond.” Diamonds are also mined in a number of different so-called “fancy” colors, including yellow, blue, green, pink, and red. After white diamonds, yellow diamonds are the most common option for jewelry and accessories, making the other colors extremely rare and valuable. Luckily for you, our team at Avi & Co. has spent decades building relationships in the diamond world, and we have been able to secure an incredible pink diamond that is sure to turn heads no matter where you wear it.

This cushion-cut pink diamond ring is set in luminous platinum and 18K rose gold, a combination that highlights both the smaller white diamonds in the halo and the central pink diamond. Its gentle rosy hue is perfect for the soft romance trend, and its 7.27 carats of weight make it a memorable statement piece. Whether you are shopping for an engagement ring or simply a showstopping accessory, this exquisite piece is sure to become the centerpoint of your jewelry box. This one-of-a-kind ring is the ultimate symbol of love and luxury.

With the soft romance trend comes more delicate shapes and simple yet elegant jewelry looks. We have a variety of prestigious diamond necklaces in our collection here at Avi & Co., but the refined look of a dangling pendant is the perfect fit for a soft romance aesthetic. Plus, pendant necklaces are flattering with a wide variety of necklines and offer a versatile profile that is sure to stand the test of time. Still, just because you are choosing a more streamlined look does not mean you have to sacrifice sparkle and luxury.

The impressive diamond at the center of this pendant weighs in at a staggering 14.05 carats, which is many times larger than the average engagement ring in America. Even with this larger-than-life silhouette, the diamond remains sophisticated and regal. It is naturally mined and GIA certified, so you can trust in the authenticity and perennial value of this stone. The platinum setting adds to the diamond’s dazzling glow, and it is also hypoallergenic and light, making for an accessory that is endlessly wearable. To put it simply, there is no necklace that will transform your jewelry collection quite like this one.

Elegant tennis bracelets have been all the rage for quite some time, but they tend to carry more of a preppy aesthetic, which is waning in popularity in 2026. Enter, our fancy shape diamond line bracelet, which offers a much-needed update on the classic. With a total weight of 13.95 carats, this bracelet showcases a whimsical collection of fancy shaped diamonds, including pear, emerald, oval, and heart cuts. Set in 18K white gold, this piece glitters on the wrist as the diamonds dance and sparkle.

The eclectic combination of multiple different diamond shapes yields the perfect playful accessory for 2026’s prevailing soft romance trend. We particularly like the fun and flirty heart cut stones, which feel youthful and spirited in a world where diamond jewelry can feel stilted and overblown. At Avi & Co., however, we embrace the dynamism and breathtaking power of natural diamonds, favoring kinetic pieces and fun looks. The unique lines of this bracelet are sure to turn heads, and everyone will be asking you where you found this showstopping piece. It is up to you whether or not you want to reveal your secret or keep Diamonds by Avi & Co. to yourself.

Yes, we are departing slightly from classic jewelry to highlight this brilliant timepiece. But once you take a look at this drool-worthy accessory, you will understand why. Unveiled in 2023, the Iced Collection was our debut line of watches, and it remains a customer favorite years later. The entirety of this timepiece is decked out in diamonds, from the bezel to the bracelet to the dial. With warm rose gold accents and flawless construction, what more could you want in a timepiece? Plus, the petite 37 mm size makes this ideal for women wearers.

Our Iced Collection watches are available in a number of different metals. You can choose from rose gold or white gold, and you can also select the size that suits your wrist: the diminutive 37 mm, the midsize 40 mm, or the substantial 44 mm. And now, with the Iced Collection: Color in Motion line of vibrant rubber straps, you can even change out the diamond bracelet for a sportier look that is modern and adventurous. Ultimately, the Iced Collection is your watch, and you can create whatever personality you desire in our diverse options and finishes.

Here at Avi & Co., we are proud to be one of Manhattan’s premier jewelry destinations. Our elite Diamond District location speaks for itself, and we will soon be expanding to an even more prestigious Fifth Avenue property. With decades of experience in the worlds of luxury watches and jewelry, we are here to support you at any step in your collector’s journey.

In addition to our upscale fine diamond jewelry offerings, we are a well-known reseller of luxury watches from the world’s most elite brands. From Rolex to Richard Mille and from Audemars Piguet to Patek Philippe, our three showrooms are stocked with glamorous accessories that go beyond your wildest dreams. Visit us in New York City, Aspen, or Miami to get a true taste of opulence fastened around your very own wrist.

What are you waiting for? Make an appointment today to shop with us in person.