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OUR LATEST STORIES

  1. Rolex Daytona, Platinum, Pave Diamond Dial, Ascher Cut Bezel News , Entertainment , Celebrities Seen on the Red Carpet: Our Favorite Celeb Watches of 2025
    August 27, 2025

    We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some incredible timepieces on less famous red carpets, like the one at the NFL Draft and those gracing the entrances of charity galas.

    In the past, we have zeroed in on memorable timepieces from key events (the Cannes Film Festival, for instance), showcasing the exceptional styles and one-of-a-kind watches that A-listers rocked and wore. But today, we are taking another tack. It is time to enter the next phase of the bracket with our red carpet roundup of the best watches worn across countless different upscale events. Which one is your favorite?

    Michelle Yeoh’s Richard Mille Jewelry Watch: Academy Awards

    Richard Mille RM 07-01, 18K Rose Gold, Array of DiamondsRichard Mille RM 07-01, 18K Rose Gold, Array of Diamonds
    Richard Mille RM 07-01, 18K Rose Gold, Array of Diamonds

    Actress Michelle Yeoh has appeared in countless films, including the award-winning Everything Everywhere

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  2. Celebrity watch collection watches displayed in teal watch box Entertainment , Celebrities Celebrities With the Best Watch Collections
    January 10, 2025

    When it comes to luxury watches, not just anyone can get their hands on the cream of the crop. It takes money, patience, effort, and sometimes even a little bit of star status to amass a collection of upscale timepieces to rival the best of them. With that in mind, it comes as no surprise that celebrities from athletes to actors to musicians boast some of the world’s most incredible watch collections.

    That said, not every celebrity watch collection is created equal – so which stars have garnered a timepiece motherlode that truly stands out? Today, we are diving into the question on many horological enthusiasts’ minds: Which celebrities have the best watch collections?

    Rihanna

    The Barbadian singer, songwriter, and businesswoman is celebrated across the globe as one of the most successful recording artists of the 21st century. In addition to her music, she is known for her makeup line and fashion line. And what pairs well with any great outfit? A luxury watch!

    Rihanna’s diverse collection

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  3. Dj Khaled and Avi Hiave of Avi & Co. at We the Best Golf Tournament 2024 Entertainment , Celebrities Spotted on Social Media: Luxury Watches
    January 03, 2025

    In today’s modern world, many watch collectors among us are taking to social media to show off their wares. From celebrities to fashion influencers, these tastemakers set the tone for style and elevate certain timepieces to an elite and coveted status. With visual media platforms like Instagram and TikTok changing the way we find the next trend, it’s time to dive into the watches everyone is saving, pinning, and sharing.

    Celebrity Watch Spotting Highlights

    A significant portion of watch-oriented social media accounts are focused on spotting and identifying the timepieces worn by celebrities from Hollywood A-listers to championship athletes. If you’re looking for up-to-the-minute coverage of all of your favorite household names and the luxury timepieces they’re showcasing in street style and beyond, we love the accounts @insaneluxury and @celebwatchspotter.

    Check out some of the most recent upscale wristwatch sightings that social media searchers have spotted and pinpointed…

    DJ Khaled’s

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  4. Audemars Piguet Royal Oak "Music" edition watch Product , Entertainment , Celebrities Celebrity Watches You Can Actually Buy
    December 20, 2024

    With their A-list status and name recognition, celebrities often serve as walking advertisements for their favorite luxury watches. While not every celeb has a vast watch collection, there are a select few individuals who truly stand out as some of today’s top horological enthusiasts. These collectors range from athletes to musicians to producers to actors.

    Among this century’s highest echelon of watch collectors are John Mayer, Ed Sheeran, Ellen DeGeneres, Brad Pitt, Bradley Cooper, Cristiano Ronaldo, and so many others. Today, we are going to take a look at some of our favorite watches that these icons own – plus, we’ll share where you can get your hands on a watch that evokes celebrity style!

    Jay-Z’s Platinum Rolex Day-Date

    Jay-Z (otherwise known as Shawn Carter) has a watch collection to rival any other. He appears to love watches from many different brands, with a few of his most expensive pieces hailing from heritage Swiss creator Patek Philippe. He also loves the sporty look

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  5. Floyd Mayweather with Avi & Co. Hue Collection watches Brand , Product , Entertainment , Celebrities Floyd Mayweather's Hue Collection Watches
    December 20, 2024

    Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi & Co. Mayweather has been a long-term supporter of the Manhattan-based watchmaker… but when Avi & Co. released its latest line of timepieces, the Hue Collection, Mayweather took his love of elite watches to another level.

    In one fell swoop, Mayweather scooped up all four of the Hue Collection’s iconic, gem-set timepieces for the jaw-dropping price of $1 million. What’s all the fuss about, you ask? When you set eyes on a Hue Collection watch, you’ll understand. Let’s dive into the story behind the watches that had one of the world’s most accomplished athletes dropping seven figures on one whopper of a purchase.

    Who Is Floyd Mayweather?

    If you haven’t heard of Floyd Mayweather, it’s possible you have been living under a rock. Formally known as Floyd J.

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  6. Latin music star Anuel tries on luxury watches, including Richard Mille watches, at Avi & Co.'s Latin Music Week event in Miami News , Entertainment , Celebrities , Events Billboard Latin Music Week: Avi & Co.’s Hot Miami Event
    October 23, 2024

    From October 14 to 18, Miami played host to one of the most important events in Latin Music: Billboard’s Latin Music Week. This year marked the 35th iteration of this culturally and sonically rich event, and the lineup featured big names like J Balvin and Edén Muñoz as well as up-and-coming stars like Paola Jara and Tito Double P.

    The weeklong event is focused on bringing together the biggest stars in Latin music as well as fans, cultural leaders, and industry executives to celebrate the accomplishments and heritage of this popular genre. Highlights of the week included showcases such as “The Explosion of Colombian Pop Music,” “Neuvo Mexicano,” “Venezuela Rising,” “K-Pop Goes Latin,” “The Intersection of Latin and Hip-Hop,” and so much more.

    In addition to explosive performances, attendees enjoyed panels on topics like women in Latin music and mental health and stardom as well as Q&A sessions with superstars like J Balvin and Young Miko.

    Let’s dive deeper into the history of Billboard

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  7. Two Patek Philippe Nautilus Watches With Diamond Bezels Patek Philippe , Brand , Entertainment , Celebrities Celebrities Who Love the Patek Philippe Nautilus
    October 18, 2024

    When you think about celebrity fashion culture, there are probably a few key elements that come to mind: luxury, wealth, and trend-setting, for starters. In this day and age, celebrities are the kings and queens of gorgeous and glamorous fashion. When you have all the money in the world, plenty of high society events to attend, and designers desperate to dress you in their latest garbs, of course you want to wear only the best – and that includes, of course, the watches celebrities choose to wear.

    The Patek Philippe Nautilus is a long-time favorite of celebrities worldwide, regardless of what industry they dominate. The Patek Philippe Nautilus goes hand-in-hand with the fashion choices celebrities tend to favor. Expensive materials like gold and platinum, prestigious names from old and established heritage brands, and glamorous design features – these are all elements that the Patek Philippe Nautilus embodies as part of its history, design functionality, and aesthetic appeal.

    Why Do

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  8. Richard Mille watch for tennis News , Entertainment , Celebrities Wimbledon 2024 Watch Recap
    July 22, 2024

    Any avid watch collector knows that the tennis world has a longstanding love affair with luxury timepieces – and it’s not just the players who love heritage watchmakers like Audemars Piguet, Patek Philippe, and Rolex. Countless celebrities flock to the stands during Grand Slam tennis tournaments like Wimbledon, which takes place on grass courts outside of London – and their watches are just as notable as those on the wrists of Rafael Nadal, Carlos Alcaraz, and others. 

    Wimbledon 2024 may have been one of the greatest years yet for spotting high-end timepieces at Europe’s favorite tennis tournament. Plus, the high-end dress code (all players and many spectators wear white) adds to the luxurious feel of this event, solidifying it as a prime location to show off your latest piece of wrist candy. 

    Let’s dive into the best watches spotted at Wimbledon – plus, where you can get similar pieces to add to your own collection. 

    Carlos Alcaraz’s Yellow Gold Rolex Daytona 

    In the final round

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  9. Avi & Co. Creates Custom Jewelry for Legendary Celebrities such as this Four-Leaf Clover Diamond-Pave Chain for Floyd Mayweather. The Money Team, Certified by Avi & Co. is Engraved on the Back. Brand , Entertainment , Jewelry , Celebrities Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
    November 09, 2023

    In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!

    Transform Your Vision into Reality Through Custom Jewelry

    From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. Our tennis bracelets will accent any watch flawlessly, and a matching necklace will leave you enhanced by diamonds.

    Legendary Celebrity and Singer Bad Bunny Wore These Two-Tiered Earrings to the 2023 Latin Music Billboard Awards. They are Displayed on a White Background.Legendary Celebrity and Singer Bad Bunny Wore These Two-Tiered Earrings to the 2023 Latin Music Billboard Awards. They are Displayed on a White Background.
    Diamond Earrings from Avi & Co. Worn by Bad Bunny

    Our Miami and New York City locations sell a variety of beautiful jewelry, from diamond necklaces to gorgeous rings that will enhance any outfit from the office to the gala. I sat down

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  10. Rolex Paul Newman Timepiece with a Rolex Wristwatch Newspaper Background Entertainment , Celebrities Two of the Most Iconic Celebrity Watches Sold at Auction
    November 21, 2022

    People enjoy noticing what other celebrities are wearing on red carpets and in their day-to-day lives. Collectors love when one of those items makes its way to an auction house. Like Elizabeth Taylor and her Serpenti watch, the timepiece becomes a part of their signature style. Pieces like Princess Diana’s Vacheron Constantin diamond watch inspire new models even to this day.

    The brand bought back John F. Kennedy's Presidential Omega in an auction for $350,000 in 2005. It now resides at the Omega Museum in Bienne, Switzerland. Albert Einstein’s Gold Longines inscribed with his name on the caseback sold at auction for $596,000 in 2008.

    It’s this connection to these renowned icons that gives these timepieces their value and story. Let’s look at two of the most iconic celebrity watches sold at auction:

    Paul Newman’s Rolex Daytona

    Paul Newman, legendary actor, director, producer, race car driver, and philanthropist, is adored worldwide. The Academy Award winner studied at The Actors Studio

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