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You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our very first line of Avi & Co. timepieces launched in 2023 to much acclaim in the horological world: the Iced Collection.

As our inventory continues to grow and expand, the Iced Collection remains the strong foundation on which we have built a reputation for glamour, sophistication, and prestige. Celebrities, A-listers, and everyday watch enthusiasts across the globe have had the opportunity to include an Iced Collection timepiece in their watch boxes.

Join us as we take a closer look at the roots of the Iced Collection, its explosive growth, and its ongoing status as one of the finest diamond-set watches on the market. Visit any one of our three bespoke storefronts to experience this revelatory timepiece on your wrist today.

The story behind

Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than being a follower, and we would never shy away from being called a trendsetter. If you do not believe us, our opulent and iced-out watches speak for themselves.

While we have been operating in the high-end watch and jewelry spaces for decades, it was not until 2023 that we took the plunge and launched our first line of bespoke watches for true horological connoisseurs. The Iced Collection came out two years ago and was an immediate hit, attracting attention from celebrities, musicians, and athletes around the world.

With this resounding success, we knew there was more demand for our intricate craftsmanship and impeccable handiwork. Soon after, we launched the Frosted Collection, introducing a refined and sophisticated aesthetic that would never go out of style. But we were not done yet.

Get

When you are shopping for heirloom-worthy pieces like the luxury watches we specialize in at Avi & Co., authenticity is paramount. Our customers want to get their hands on the real thing, and they’re willing to pay for the watches they want, when they want them. Throughout our years of experience in the fine jewelry and watch industry, we have gained a reputation of the utmost trustworthiness and honesty. We only sell verified, authentic, factory-set watches – you’ll never find a knockoff in our inventory.

When it comes to purchasing luxury goods online, many buyers are faced with some apprehension – how can you be 100% sure the piece you’re drooling over is actually authentic? After all, there are plenty of fakes on the market. From faux Birkin bags to imitation Rolex watches, low-budget look-alikes are flooding the internet… but even worse, what if you pay full price for an item and then discover it’s a counterfeit?

Now, we’re taking our proven authentication methods to the next level.

The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.

You have probably already heard of Avi & Co. as a premier reseller of big name watch brands such as Richard Mille, Rolex, Audemars Piguet, and Patek Philippe. But Avi & Co. is also renowned throughout the horological space for its three named lines: the Iced Collection, the Frosted Collection, and the Hue Collection.

Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.

Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends the seasons for a look that is sure to turn heads all year round.

You’ve probably already heard of the Hue Collection from renowned New York City watch dealer Avi & Co. – after all, the line’s inaugural “Pink Ice” watch made headlines in trusted sources like the Robb Report. But now, our hues are getting even brighter with the introduction of three new watches into this hallowed line.

Let’s explore the ins and outs of the Hue Collection’s newest member, the red ruby watch. From natural wonders like red-hot lava and crimson poppies to man-made icons like the red carpet, red lipstick, and Dorothy’s ruby red slippers in The Wizard of Oz, there is nothing quite like the scarlet hues of a ruby. And with this watch, you will get the chance to wear 945 of one

A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the Hue Collection has achieved that same status.

You may already know the Hue Collection from the iconic "Pink Ice" watch that launched in July 2024. But now, the collection is expanding with a selection of head-turning watches fully iced out in precious gems. These watches are like nothing else on the market today, and they are already flying off the shelves in our New York City showroom.

Today, we are shining a spotlight on the “Blue Ice” watch from the HUE Collection. This sapphire beauty is a saturated cobalt blue that transcends seasons and is sure to make a statement with any ensemble.

There is nothing quite like wearing a watch that is entirely adorned with precious gems. In fact,

Avi & Co.’s brand-new Hue Collection, launched in July 2024, has brought an exciting splash of color to the company’s limited-edition series of watches. With 945 pink sapphire crystals that are sure to catch the eye, this watch is unlike anything else on the market – and so is its maker. 

You may have heard of Avi & Co. as a trusted purveyors of luxury watch brands like Patek Philippe, Richard Mille, Rolex, and Audemars Piguet – and maybe you have even visited us at one of our store locations in Aspen, Miami, or New York. But did you know that Avi & Co. also boasts our own line of luxurious watches that are making waves in the horological world? 

That’s right – Avi & Co. watches have been spotted on the wrists of notable wearers like Floyd Mayweather. Nicky Jam, J Balvin, and others. From our original Iced Collection and follow-up Frosted Collection to the newest addition, the Hue Collection, let’s take a deep dive into the world of Avi & Co. watches, paying special attention to our latest