
The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.
You have probably already heard of Avi & Co. as a premier reseller of big name watch brands such as Richard Mille, Rolex, Audemars Piguet, and Patek Philippe. But Avi & Co. is also renowned throughout the horological space for its three named lines: the Iced Collection, the Frosted Collection, and the Hue Collection.
Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.
Meet the Hue Collection’s Green Tsavorite Watch


Get to know your next favorite luxury watch: Avi & Co.’s green Tsavorite watch from the Hue Collection is already sending vibrations through the horological sphere. It’s okay, you can take a moment to simply look at this marvel of watchmaking, engineering, and design. Nearly one thousand (945, to be exact) Tsavorite stones cover the watch from top to bottom, catching the light from every angle with their unparalleled natural clarity.
Beneath the stones, you will find robust construction of 18K white gold. On the automatic watch’s face, the visual effect of endless Tsavorite remains uninterrupted by dial markers. The dial boasts 155 carats of pure Tsavorite, a gem renowned worldwide for its bright hue and naturally occurring flawlessness. The 44 mm case is a versatile size perfect for wearers of any gender and wrists of every stature. From women looking for a watch to complete the “boyfriend watch” style dominating fashion magazines to men searching for a luxe piece to make them feel like royalty, the green Tsavorite Hue Collection watch is made for any wearer at any time.
It pairs just as well with the quiet luxury of streetwear as it does with upscale evening wear. Whether you are heading to a fancy dinner or simply picking up a latte on your way to a meeting, you are sure to turn heads decked out in the Hue Collection’s Tsavorite masterpiece.
Luxe Origins: Tsavorite Sourced From Tanzania


Before we dive any deeper into the exceptional craftsmanship of this green watch, let’s answer a question that may be on your mind: What exactly is Tsavorite? Most of us have heard of the so-called “big four” gemstones: diamonds, rubies, sapphires, and emeralds. So where does Tsavorite enter the conversation and how does it stack up to these heavy hitters?
You might be surprised to find that Tsavorite is one of the world’s hardest minerals – and one of the rarest, too. In fact, Tsavorite is both more rare and more durable than emerald, the traditional go-to stone of green jewelry. Both stones have a Mohs scale rating between 7.5 and 8, indicating that they are exceptionally hard and cannot be scratched by any material other than sapphires and diamonds.
Why did we opt to use Tsavorite stones on this watch rather than emeralds? The answer is simple: Tsavorite boasts a natural clarity that simply cannot be beat. Emeralds, on the other hand, have many natural inclusions. In fact, those inclusions are so common that there is a name for them: “jardin,” the French word for garden. While some emerald enthusiasts write off the jardin as simply part of the stone’s natural character, these inclusions impact the stone’s durability, making it more breakable.


For that reason, emeralds are typically best worn in earrings and small necklaces, where they will receive less incidental contact associated with daily wear. Tsavorite is much more appropriate for bracelets and watches, as it can withstand everyday wear and will remain sparkling and eye-catching year after year.
With that in mind, we sourced and hand-selected Tsavorite stones from the world’s finest mines in Tanzania. Tsavorite was initially discovered in the Tsavo National Park region, which straddles East African countries Tanzania and Kenya, in the 1960s. Now, over 70 years later, it is well-known as a rare and coveted stone in the world of fine jewelry and watches.
Gem-Set Watches Taking the Fashion World by Storm


There is no denying that gem-set watches are a booming trend right now in the fashion world – but that is not to say that these bedazzled masterpieces are going out of style anytime soon. In fact, pavé watches and jewelry have been in vogue for years. Why? It’s simply: true luxury and rare gems never fall out of style.
This year alone, watches with diamond-set bezels and even pavé faces have taken the accessory scene by storm. Need an example? Look no further than the 2024 US Open, at which women’s tennis champion Aryna Sabalenka showcased an Audemars Piguet Royal Oak Offshore watch studded with multi-colored gems on its bezel.
These gem-set watches are not just for women, either. Countless male A-listers and athletes have been seen rocking diamond-studded watches this year. For instance,
