The Avi & Co. Hue Collection: Bright Colors for Any Season

Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than being a follower, and we would never shy away from being called a trendsetter. If you do not believe us, our opulent and iced-out watches speak for themselves.

While we have been operating in the high-end watch and jewelry spaces for decades, it was not until 2023 that we took the plunge and launched our first line of bespoke watches for true horological connoisseurs. The Iced Collection came out two years ago and was an immediate hit, attracting attention from celebrities, musicians, and athletes around the world.

With this resounding success, we knew there was more demand for our intricate craftsmanship and impeccable handiwork. Soon after, we launched the Frosted Collection, introducing a refined and sophisticated aesthetic that would never go out of style. But we were not done yet.

Get ready to meet Avi & Co.’s third fabulous watch collection, where color reigns supreme and there is no such thing as blending in.

Fast forward to 2024, the year of the Hue Collection. Diamonds might be a girl’s best friend, but precious gems like sapphires, rubies, and tsavorite raise the bar on unique and memorable wristwear. We knew from the get-go that our latest line would be a hit, and our suspicions were confirmed when the four models in the collection flew off the shelves immediately, scooped up by American boxing professional and promoter Floyd Mayweather. We could list out the four watches in question, but it might just be a little more interesting to let them speak for themselves. Once you try on a Hue Collection watch, we can almost guarantee that you will never go back to the boring basics.

We previewed the Hue Collection during the summer of 2024 with our renowned pink sapphire watch, nicknamed “Pink Ice.” Decked out in a whopping 945 stones, the 44 mm watch is a marvel to look at. Though blue sapphires are perhaps the best-known version of this precious stone, pink sapphires have become incredibly sought after for their hardness, exquisite hues, and adaptability for jewelry. Each of these breathtaking naturally mined stones was hand-selected and set by our skilled team in an 18K white gold case that shimmers in the light.

From the bezel to the dial to the bracelet, the “Pink Ice” watch is a masterclass in bold aesthetics and impressive craftsmanship. The rosy hue of the timepiece will never go out of style, and it is perfect for wearers of any gender. Like the rest of the Hue Collection watches, the pink sapphire watch is available in both 44 mm and 37 mm silhouettes, meaning that there is a piece for any wrist size. Whether you prefer a substantial profile or a slimmer look, “Pink Ice” is sure to shake up your watch collection for the better.

If your heart skipped a beat upon seeing this watch, you are not the only one. The red ruby watch is a staple of the Hue Collection, conveying passion, impact, and commitment. Its naturally mined stones hail from Mozambique, where ruby deposits are nestled deep into the earth. You will find an impressive collection of 945 carefully cut and set rubies within an 18K rose gold case. The warm hues of this precious metal perfectly complement the fiery tones of the gorgeous stones that will adorn your wrist.

You will notice that there are no hour markers on the dial of this watch. Why? We did not want to disrupt the mesmerizing concentric circles on the watch’s face, which evoke a tiled path or a journey to the center of the world. Anyone who lays eyes on the red ruby watch is sure to be rapturously pulled toward it, enthralled by the endless beauty and elite craftsmanship that undergirds this once-in-a-lifetime timepiece. The ruby watch is available in 44 mm and 37 mm.

This beautiful timepiece feels as though it should be accompanied by a moonlit walk, a chorus of cellos, and twilight dew brushing against your fingertips. It evokes starry skies and nights full of laughter and memories, ocean waves crashing against the darkened sand. It is sensual and mysterious, moody and bold. It is everything you could possibly want from a watch.

The blue sapphire watch will change your collection of timepieces forever. That old watch you have been gravitating toward? Destined for a life in the watch box. After all, how can you see this marvel of timekeeping and not want to put it on? As the keeper of this watch, you will be the proud owner of 945 natural blue sapphires mined in some of the world’s most prestigious sapphire locations: Madagascar and Sri Lanka. The watch’s 18K white gold case and inner bracelet perfectly complement the rich, cool tones of the sapphires, which are known for their vibrant hues and connection to wisdom, loyalty, and nobility. Like the rest of the Hue Collection, this piece is also available in a more petite 37 mm size.

Green tsavorite, a prestigious variety of the garnet family, is making waves in this bright and joyful Hue Collection timepiece. The green tsavorite watch showcases nearly 1,000 meticulously selected and cut stones. We love the vibrancy of these renowned gems, which are found along the border of Kenya and Tanzania in what is known as the Tsavo Region. The 18K white gold case strikes a harmonious balance with the springy green tones, elevating this watch to a true collector’s item that will change the face of your watch collection forever.

If you prefer a more diminutive silhouette, you can also purchase this watch in the smaller 37 mm size, as opposed to the 44 mm piece pictured above. A 44 mm watch is on the larger end of traditional men’s watches, but it can also be worn by women who are looking for an oversize piece. On the flip side, a 37 mm watch might have been traditionally categorized as a “women’s watch,” but with the dominance of the mini watch trend, it is perfectly acceptable for men as well. Choosing between the two is a challenge, but we have faith you can overcome it.

Luckily for our fellow trendsetters out there, the Hue Collection is not the only place that you find a fun splash of color from Avi & Co. We are proud to present the most recent addition to our lineup, the Iced Collection: Color in Motion straps.

An offshoot of our original Iced Collection, these rubber straps bring a sporty and versatile look to an already gorgeous timepiece. Wearers can switch out the Iced watch’s original diamond bracelet for a colorful strap, which is available in seven different colors: orange, yellow, blue, white, red, pink, and black. And the best news? We have a strap for every different Iced Collection size, from 37 mm to 40 mm to 44 mm.

We sell the Iced Collection: Color in Motion strap as a bundle that includes the classic Iced Collection body as well as one of the seven different rubber strap options. Plus, you will get a diamond-studded buckle to match (choose from 18K white gold or 18K rose gold to match your watch). If you already own an Iced Collection watch, you can also buy the strap and buckle separately. The straps are easy to change out, and you can switch from the diamond bracelet to a rubber strap and back at home. At Avi & Co., there is no end to fun-loving luxury.

Avi & Co. watches up the ante on glitz and glamour with iced-out designs and breathtaking gemstones. At Avi & Co., we encourage you to be bold. Do not shy away from standout out with one of our exceptional, one-of-a-kind timepieces. In addition to our own creations, we have curated an elite collection of renowned timepieces from brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. No matter what you are looking for, our expert team can help you find the perfect watch at one of our three boutiques, located in Aspen, New York City, and Miami.

So what are you waiting for? Make an appointment today to lock in your personalized shopping experience.