Avi & Co.’s Hue Collection: Now in Blue

A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the Hue Collection has achieved that same status.

You may already know the Hue Collection from the iconic "Pink Ice" watch that launched in July 2024. But now, the collection is expanding with a selection of head-turning watches fully iced out in precious gems. These watches are like nothing else on the market today, and they are already flying off the shelves in our New York City showroom.

Today, we are shining a spotlight on the “Blue Ice” watch from the HUE Collection. This sapphire beauty is a saturated cobalt blue that transcends seasons and is sure to make a statement with any ensemble.

There is nothing quite like wearing a watch that is entirely adorned with precious gems. In fact, Avi & Co.’s blue sapphire watch boasts 945 pieces of natural sapphires sourced from the world’s sapphire capitals, Sri Lanka and Madagascar. In other words, only the most elite stones have gone into this watch. With nearly a thousand sapphires set into this watch, it catches the light from every angle, glistening everywhere you wear it.

This automatic watch is constructed from 18K white gold, a perfect complement to the deep blue hues of its inset gems. The blue sapphire dial boasts 108 carats of stones, with no hour markers to detract from the shimmering effect of the pave jewels. With a 44 mm case, the watch perfectly straddles masculine and feminine styles, making it an ideal option for wearers of any gender. It is sturdy enough to flatter fuller wrists and perfectly sized for the “boyfriend watch” look on more delicate wrists.

With an 18K white gold double fold over clasp, the Hue Collection’s blue watch is comfortable and endlessly wearable. Like your favorite pair of blue jeans, this watch goes with everything – but unlike your favorite pair of blue jeans, the blue sapphire Hue watch is an elegant luxury piece that meshes just as well with formalwear as it does with streetwear.

Let’s take a closer look at the blue watch’s standout feature: its 945 natural sapphires, which Avi & Co. meticulously sourced from Sri Lanka and Madagascar. These two locations are considered some of the world’s most elite locations to mine sapphires. Why?

It all comes down to color. Sapphires are an exceptionally rare stone that can only be found in a select number of locations, including Sri Lanka, Madagascar, Tanzania, Australia, and one small mine stateside in Montana. The deepest blue-colored sapphires are the hardest to find and are often considered the most beautiful. Therefore, these sapphires are highly prized and coveted. Today, they are only found in deposit mines in Sri Lanka, Madagascar, and Burma (Myanmar).

While translucent diamonds have recently become the gold standard in gems, sapphires have been held in high regard for centuries, and are ultimately a timeless and classic stone that transcends current trends and preference. Sapphires will always be in style. In fact, these stones are notably part of some of the world’s most elite jewel collections, including the Crown Jewels of England. The world-famous Stuart Sapphire is set in the Imperial State Crown. Kate Middleton also notably wears a sapphire engagement ring that is a shocking 12 carats (this was also Princess Diana’s engagement ring).

Sapphires have stood the test of time in many different ways. In addition to their continued value and glamor, they are also resilient stones that are perfect for setting in jewelry. Sapphires fall right beneath diamond on the Mohs scale, which measures mineral hardness. That means they are perfect for setting in a wearable piece like the Hue Collection’s blue watch. You won’t have to worry about your sapphires getting scratched or damaged – they are perfectly suited to withstand everyday wear.

The Hue Collection’s blue watch has arrived right on time. There is no question that pave watches are all the rage in 2024. The blue watch strikes a perfect balance in reflecting that trend without falling victim to the “basic” diamond watch epidemic. While there are many diamond-pave watches available on the market, there is nothing quite like this sapphire-set watch. From its deep blue color and its world-class collection of stones to its pristine 18K white gold construction and sizable round face, the blue Hue watch is in a category all its own.

Still, watches that are decked out in jewels are making waves in the horological world right now. While jewel-adorned pieces might seem feminine at first glance, there are countless famous men who have taken a liking to these pieces. We have spotted icons like Barry Keoghan, Lil Nas X, Jeff Goldblum, J Balvin, Sebastian Stan, and many others wearing diamond-studded watches this year. And of course, we cannot forget about American musician Usher, whose style has been lauded by the likes of GQ, Vogue, and Harper’s Bazaar numerous times. In 2024 specifically, Usher attended the Met Gala wearing an iconic ruby-studded Jacob & Co. watch in a deep fuschia tone.

Sapphire-encrusted watches have been attempted before, but never to the degree that Avi & Co. has reached with its Hue Collection pieces. For instance, the Rolex Daytona Cosmograph “Rainbow” watch featured 36 multi-colored sapphires in a rainbow pattern around its face – but that is nothing compared with the Hue Collection blue sapphire watch, which boasts over 25X more sapphires. If you are looking for a watch that truly showcases the beauty of these elite gems sourced from Sri Lanka and Madagascar, look no further than the Hue Collection.

The blue sapphire watch is the latest installment in Avi & Co.’s famous Hue Collection – and it perfectly complements the original Hue Collection watch, dubbed “Pink Ice.” Like the blue watch, the pink watch was created using 945 sapphires, primarily baguette cut. So where did the inspiration for these striking pieces come from?

Avi & Co. founder and CEO, Avi Hiaeve, started it all with a spark of inspiration and a vision. His “Pink Ice” watch speaks to top trends in the industry and stands out among the top watches of the year, recognized as such by trusted sources like the Robb Report. Now, the blue sapphire watch will join this iconic collection, expanding its reach to those looking for a darker, deeper hue to adorn their wrists.

The Hue Collection watches are designed by the top horologists in the world, who have created a glamorous product from the seeds of Hiaeve’s vision. With the structure of the watch complete, the team moved on to hand-selecting each individual sapphire. Every single one of the 945 stones on each watch is vetted and chosen by skilled jewelers, who ensure consistency and quality across the entire line.

Jewelers and setters work together to secure each individual stone in place so that you never have to worry about losing one of these exceptional gems. Once every sapphire is set and secured, we polish the watch to ensure it will sparkle from the moment you first try it on. Crafting each of these watches takes time – but we think that is a good thing. Every Hue Collection watch is made with exacting precision and exceptional care, and every moment of its painstaking production adds to its value and luxury. With countless hours clocked on every single piece, the Hue Collection watches are already climbing the ranks of the modern world’s most coveted pieces of jewelry.

What does that mean for you, as the wearer? It means that you are wearing a piece of history when you slip the blue sapphire Hue Collection watch by Avi & Co. onto your wrist. There is nothing quite like this timepiece, and it is an heirloom accessory that you can pass down for generations to come.

Are you ready to try on one of Avi & Co.’s blue sapphire watches? Hurry into one of our three showrooms, located in Manhattan, Miami, and Aspen, to experience the eye-catching beauty of these unique pieces today. While you’re there, explore our Iced Collection and Frosted Collection, too – no matter your preferences, we can help you find the perfect luxury watch for your wrist in our elegant showrooms with convenient locations for all.