All In the Family: A Deep Dive Into Avi & Co's Iced Collection

You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our very first line of Avi & Co. timepieces launched in 2023 to much acclaim in the horological world: the Iced Collection.

As our inventory continues to grow and expand, the Iced Collection remains the strong foundation on which we have built a reputation for glamour, sophistication, and prestige. Celebrities, A-listers, and everyday watch enthusiasts across the globe have had the opportunity to include an Iced Collection timepiece in their watch boxes.

Join us as we take a closer look at the roots of the Iced Collection, its explosive growth, and its ongoing status as one of the finest diamond-set watches on the market. Visit any one of our three bespoke storefronts to experience this revelatory timepiece on your wrist today.

The story behind the Iced Collection begins with Avi Hiaeve, the founder and CEO of Avi & Co. Hiaeve immigrated to the United States at age 14 and quickly found himself captivated by the luxury watch and jewelry sellers in New York City’s famed Diamond District. By the time he was 16, Hiaeve was ready to go into business for himself. At 19, he relocated to 47th Street, the longtime home of the Avi & Co. headquarters. Thus began the journey toward creating his very own line of prestigious timepieces.

Avi & Co. has been operating in the luxury watch and jewelry business for decades now, building relationships with celebrity clientele and global collectors alike. We are perhaps best known as the top destination to find luxury timepieces for sale on the secondary market. In our showrooms, you will discover the wonders of Richard Mille, Cartier, Rolex, Patek Philippe, Audemars Piguet, and countless others.

Despite his incredible success, Hiaeve knew that he had something more to add to the equation. He had always dreamed of creating his very own luxury watch line, and in 2023, that dream came true as the Iced Collection hit the market. Immediately, the collection experienced incredible success and acclaim, garnering A-list purchases and a lot of media attention.

So, what did the Iced Collection entail? Take a look for yourself and discover the glitter and glamour that has attracted a cult following for this one-of-a-kind timepiece:

Meticulously set with countless naturally mined and GIA-certified diamonds, our Iced Collection watches are a masterclass in precision engineering and gem-setting that transcends the already high standards of the watchmaking world. These timepieces walk the line between horology and jewelry, merging these two renowned disciplines in a stunning symphony of aesthetic appeal and flawless functionality.

We invite you to take a closer look at the diversity and personality of our flagship collection. An Iced Collection timepiece might just steal your heart.

There are countless reasons to love the Iced Collection. One of its most compelling features is its versatility: Iced Collection watches are available in a variety of sizes and finishes, offering options that appeal to every savvy consumer. Take a closer look at some of the original Iced Collection watches that remain staples of this sophisticated and elegant line today.

Our Iced Collection timepieces are available in three different sizes that cater to every different wrist. You can choose a diamond-set timepiece with a 44 mm case, a 40 mm case, or a 37 mm case. The 44 mm watch, our largest size, is perfect for more substantial wrists or those who are looking for an oversized “boyfriend watch” look.

The 40 mm watch is the ideal midsize timepiece for men. Its approachable size can flatter virtually any wrist and makes it easy to dress up or down. A 40 mm watch can also function as an oversized watch for women and will wear larger on petite wrist sizes.

The 37 mm watch appeals to men who are looking for a more traditional or vintage-inspired sizing range. It also aligns with current trends favoring miniature watches and more delicate, petite silhouettes for men. Of the three options currently available, the 37 mm timepiece is widely considered an ideal option for women. Though it is smaller than its two siblings, the 37 mm is just as decadent and stunning, dripping in diamonds and refracting light from every angle.

Avi & Co. Insights: Looking for an even smaller Iced Collection accessory? Make sure to check back here soon. There might just be a special addition to the Iced Collection coming your way.

Another place to inject your individuality into the Iced Collection? Our selection of precious metal finishes that bring a dose of shine and sophistication to these sparkling creations. In all of the sizes of the watch, you can choose from 18K white gold, rose gold, or yellow gold. Select an option that matches your other jewelry choices, or shake things up with a piece that will contrast against the rest of your watch box. When it comes to the Iced Collection, you are the most important part of the equation. We think this watch looks pretty good on your wrist.

There is nothing quite like a watch covered in so many flawless diamonds that you cannot even count them all. Our Iced Collection timepieces are decorated to the maximum in exquisite, naturally mined stones that are set with care and precision you will not find anywhere else. The baguette-cut diamonds are set in a pattern walking back through the bracelet of the watch, emphasizing the traditions and journey that brought the timepiece to life in the mind of Avi Hiaeve, our founder and CEO.

The diamonds continue onto the bezel and dial, forming elegant concentric circles around the center of the watch’s face. Our delicate logo is placed at the 12 o’clock position, anchoring timekeeping without the need for hour markers to interfere with the dazzling display of diamonds. This streamlined yet head-turning dial is made to emphasize the natural beauty of these precious gems, prioritizing their natural fire and radiance above all else.

If you are searching for a more relaxed take on this upscale, enviable timepiece, you are in luck. We recently unveiled the Iced Collection: Color in Motion lineup, a variation on our classic Iced Collection watches that leans into a sportier, more adventurous aesthetic. The Iced Collection: Color in Motion watches retain the diamond-studded core of the original watch but switch out the diamond bracelet for a vibrant rubber strap, offering an eminently wearable, durable, and bold statement piece.

If you already own an Iced Collection timepiece, do not worry. You can purchase the Color in Motion straps and buckle separately. They are interchangeable with the diamond bracelet and each other, so you can also swap between colors to reflect your mood at any given moment. We have Color in Motion straps and buckles compatible with all three case sizes and all precious metal options available in the Iced Collection as a whole. Choose from colored straps in pink, red, blue, yellow, orange, black, and white. Which one suits your fancy?

While the Iced Collection was our first Avi & Co. line, it is far from our only addition to the luxurious world of haute horlogerie. We followed the Iced Collection with its sister line, the Frosted Collection, which retains the diamond-studded bezel and dial but swaps the gem bracelet for a metal one finished with our proprietary “frosted” tooling method.

Shortly thereafter, we made major strides again with the launch of HUE by Avi & Co., a line of gem-set watches in the style of the Iced Collection but made with other precious gems rather than the original translucent diamonds. Our HUE watches are available in blue sapphire, pink sapphire, red ruby, and green tsavorite. Which Avi & Co. watch speaks to you?

Here at Avi & Co., we are proud to have earned the title of Manhattan’s most trusted luxury watch seller. In addition to our own in-house timepiece creations, we specialize in reselling prestigious luxury watches. Our inventory includes a variety of globally renowned brands, including Richard Mille, Rolex, Patek Philippe, and Audemars Piguet.

Discover top-tier brands and exquisite timepieces from Avi & Co. and other major horological houses when you shop online or in store. Do not forget to explore our new collection of fine diamond jewelry, Diamonds by Avi & Co., as well.

Make an appointment today to shop with us at any one of our three locations. We look forward to giving you a warm welcome into the Avi & Co. family.